Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract

2017 ◽  
pp. 1277-1280
Author(s):  
Hyo Jin Eom ◽  
Yoo-Kyoung Seock
Keyword(s):  
Social Comparison ◽  
Purchase Intention ◽  
The Social

Epistemic and relational conflicts in sharing identical vs. complementary information during cooperative learning

2002 ◽  
Vol 61 (3) ◽  
pp. 139-151 ◽  
Author(s):  
Céline Darnon ◽  
Céline Buchs ◽  
Fabrizio Butera
Keyword(s):  
Cooperative Learning ◽  
Social Comparison ◽  
Positive Relationship ◽  
Learning Task ◽  
Control Group ◽  
Complementary Information ◽  
Relational Conflict ◽  
The Social ◽  
The University

When interacting on a learning task, which is typical of several academic situations, individuals may experience two different motives: Understanding the problem, or showing their competences. When a conflict (confrontation of divergent propositions) emerges from this interaction, it can be solved either in an epistemic way (focused on the task) or in a relational way (focused on the social comparison of competences). The latter is believed to be detrimental for learning. Moreover, research on cooperative learning shows that when they share identical information, partners are led to compare to each other, and are less encouraged to cooperate than when they share complementary information. An epistemic vs. relational conflict vs. no conflict was provoked in dyads composed by a participant and a confederate, working either on identical or on complementary information (N = 122). Results showed that, if relational and epistemic conflicts both entailed more perceived interactions and divergence than the control group, only relational conflict entailed more perceived comparison activities and a less positive relationship than the control group. Epistemic conflict resulted in a more positive perceived relationship than the control group. As far as performance is concerned, relational conflict led to a worse learning than epistemic conflict, and - after a delay - than the control group. An interaction between the two variables on delayed performance showed that epistemic and relational conflicts were different only when working with complementary information. This study shows the importance of the quality of relationship when sharing information during cooperative learning, a crucial factor to be taken into account when planning educational settings at the university.

Envy and Social Comparison

2018 ◽  
Author(s):  
Niels van de Ven ◽  
Marcel Zeelenberg
Keyword(s):  
Social Comparison ◽  
Social Comparisons ◽  
Past Work ◽  
Good Fortune ◽  
Malicious Envy ◽  
The Social ◽  
Upward Social Comparison

Upward social comparison can give rise to the emotion of envy: the pain caused by the good fortune of others. We explain what envy is, and what the possible function of envy is to an organism experiencing it. We provide an overview of past work on envy, the distinction between two subtypes (benign and malicious envy), possible antecedents of envy, possible consequences of envy, and the responses to being envied by others. In each of these areas there are clear links to research on social comparison, and research on envy has greatly benefitted from insights from the social comparison literature. Given the surge in research on envy in the last decade, we hope that the findings on envy can also inspire those investigating social comparisons.

Social comparison orientation and mental health: The mediating role of psychological capital

2020 ◽  
Author(s):  
Guoliang Yang ◽  
Zhihua Wang ◽  
Weijiong Wu
Keyword(s):  
Mental Health ◽  
Social Comparison ◽  
Psychological Capital ◽  
Mediating Effect ◽  
Mediating Role ◽  
The Social ◽  
Social Comparison Orientation ◽  
Using Data ◽  
The Impact ◽  
The Relationship

Little is known about the relationship between social comparison orientation and mental health, especially in the psychological capital context. We proposed a theoretical model to examine the impact of ability- and opinion-based social comparison orientation on mental health using data from 304 undergraduates. We also examined the mediating effect of the four psychological capital components of hope, self-efficacy, resilience, and optimism in the relationship between social comparison orientation and mental health. Results show that an ability (vs. opinion) social comparison orientation was negatively (vs. positively) related to the psychological capital components. Further, the resilience and optimism components of psychological capital fully mediated the social comparison orientation–mental health relationship. Our findings indicate that psychological capital should be considered in the promotion of mental health, and that the two social comparison orientation types have opposite effects on psychological capital.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

Using Social Comparison Procedures in Educating Behaviorally Disordered Pupils

1982 ◽  
Vol 7 (4) ◽  
pp. 219-224 ◽  
Author(s):  
Michael H. Epstein ◽  
Douglas Cullinan
Keyword(s):  
Social Comparison ◽  
Behavior Analysis ◽  
Applied Behavior Analysis ◽  
Reading Program ◽  
Evaluation Procedure ◽  
Education Programs ◽  
Behaviorally Disordered ◽  
The Social ◽  
Practical Implications

Social comparison is an applied behavior analysis evaluation procedure that may help educators evaluate whether or not an improvement in classroom functioning has practical value to the treated pupil. This paper describes how to use the social comparison procedure. As an illustration, a case is presented in which the effects of a reading program on the performance of a behaviorally disordered pupil was evaluated through social comparison. Practical implications are offered pertaining to the use of social comparison in education programs for such pupils.

scholarly journals Getting Moving Together; a field experiment on workplace physical activity

2021 ◽  
Author(s):  
Michael Sanders ◽  
Karen Tindall ◽  
Alex Gyani ◽  
Susannah Hume ◽  
Min-Taec Kim ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Comparison ◽  
Comparison Group ◽  
Controlled Trial ◽  
Wearable Devices ◽  
Control Group ◽  
Activity Levels ◽  
Additional Information ◽  
Baseline Activity ◽  
The Social

Importance: Wearable devices are widely used in an effort to increase physical activity and consequently to improve health. The evidence for this is patchy, and it does not appear that wearables alone are sufficient to achieve this end.Objective: To determine whether social comparisons in a workplace setting can increase the effectiveness of wearables at promoting physical activity.Design: A four week randomized controlled trial conducted in November 2015 with employees of a large firm. Participants were randomised to one of two treatment conditions (control vs social comparison) at team level, and teams are formed into ‘leagues’ based on their activity levels before the study. Impact is measured through wearable devices issued to all participants throughout the study duration.Setting: Offices of a large Australian employer.Participants: 646 employees of an Australian employer, issued with wearable activity trackers prior to the beginning of the study. Intervention(s) (for clinical trials) or Exposure(s) (for observational studies). Participants used a wearable device to track steps. Participants had been wearing these for at least four weeks at the outset of the trial, establishing a baseline level of activity. Teams (n=646, k=49), were randomly assigned to either control (k=24), or a social comparison (k=25) treatment. All participants took part in a step-count competition between their team and others at their employer, in which their team’s ranking within a mini-league of five teams, as well as their own activity was communicated each week. The control group had access to the usual features of the wearable, while the social comparison group received additional information about the performance of the other teams in their league, including how far behind and ahead their nearest rival teams were.Main Outcome(s) and Measure(s): Number of steps taken per day on average, measured by the wearable devices issued to all participants. Results: A total of 646 participants were included in the study. Compared to the control, participants in the social comparison group took significantly more steps per day during the trial period (an additional 620 steps, 8.2%, p<0.001). These effects are largest in both relative and absolute terms for people whose prior steps were in the bottom quartile of steps (an additional 948 steps, 40%, p<0.001), while the effect on people with highest levels of activity was a precisely estimated null (an additional 6 steps, 0.01%, p=0.98).Conclusions and Relevance: Social comparison increased the effectiveness of wearables at improving physical activity, particularly for those with the lowest baseline activity.

scholarly journals The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Human Beings ◽  
Communication Tool ◽  
Environment Analysis ◽  
Media Environment ◽  
The Social ◽  
Advertising Appeal ◽  
The Impact

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

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