Competence Branding : A Strategic Differentiation Approach for Business Organizations

2015 ◽  
Vol 24 (2-3) ◽  
pp. 149-169 ◽  
Author(s):  
Olutayo Otubanjo ◽  
Olusanmi C Amujo ◽  
Lloydon B Alleyne
Keyword(s):  
Business Organizations ◽  
Strategic Differentiation

Competence Branding : A Strategic Differentiation Approach for Business Organizations

2015 ◽  
Vol 24 (2-3) ◽  
pp. 149-169
Author(s):  
Olutayo Otubanjo ◽  
Olusanmi C Amujo ◽  
Lloydon B Alleyne
Keyword(s):  
Business Organizations ◽  
Strategic Differentiation

Lock-in in Business Organizations

2000 ◽  
Author(s):  
Lynda Woodman Keen
Keyword(s):  
Business Organizations ◽  
Lock In

Multiple successful tests of the Strategic Differentiation-Integration Effort (SD-IE) hypothesis.

2013 ◽  
Vol 7 (4) ◽  
pp. 361-383 ◽  
Author(s):  
Aurelio Jose Figueredo ◽  
Michael A. Woodley ◽  
Sacha D. Brown ◽  
Kari C. Ross
Keyword(s):  
Strategic Differentiation ◽  
Integration Effort

Creative Strategy Used in Electronic Advertising

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 597-606
Author(s):  
Dr. Maha Mustafa Omer Abdalaziz
Keyword(s):  
The Internet ◽  
Business Organizations ◽  
Creative Strategy ◽  
Electronic Environment ◽  
Wide Range ◽  
The World ◽  
Technological Developments ◽  
Electronic Advertising

The study aims at the technological developments that are taking place in the world and have impacted on all sectors and fields and imposed on the business organizations and commercial companies to carry out their marketing and promotional activities within the electronic environment. The most prominent of these developments is the emergence of the concept of electronic advertising which opened a wide range of companies and businessmen to advertise And to promote their products and their work easily through the Internet, which has become full of electronic advertising, and in light of that will discuss the creative strategy used in electronic advertising;

Management

2019 ◽  
Author(s):  
Ольга Гапонова ◽  
Olga Gaponova ◽  
Любовь Данилова ◽  
Liubov' Danilova ◽  
Юлия Чилипенок ◽  
...  
Keyword(s):  
Organizational Culture ◽  
Social Responsibility ◽  
Conflict Management ◽  
Self Control ◽  
Business Organizations ◽  
Organizational Changes ◽  
History Of ◽  
Basic Functions ◽  
Basic Approaches ◽  
Independent Work

Structurally, the book includes 59 short chapters, United in 14 thematic blocks. They include such traditional sections as: the concept, essence and content of management; basic approaches to the study of the history of management; basic functions of management; connecting processes; basics of conflict management; organizational culture; management of organizational changes; social responsibility and ethics of business organizations; management consulting, etc. But the form of presentation of the material is unusual – it is a programmed textbook, designed mainly for independent work of the student and equipped with a system of constant self-control.

The Theory of Business Organizations

2018 ◽  
Author(s):  
Giuseppe Dari-Mattiacci
Keyword(s):  
Business Organizations

Responding to Social Responsibilities and Ethics - A Study of Refractory Industry in Odisha

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Saikat Gochhait
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Ethical Issues ◽  
Business Organizations ◽  
Ethical Practices ◽  
Secondary Sources ◽  
Modern Business ◽  
Industrial Markets ◽  
Corporate Social ◽  
Profit Maximisation

Businesses work in a wide social environment in which they have a responsibility to a range of stakeholders including the community. The term Corporate Social Responsibility (CSR) refers to the responsibility that modern business organizations have to creating a healthy and prosperous society. Ethical practices in refractory marketing help marketers distinguish between right and wrong behavior. Adherence to ethics is essential in industrial markets as mutual trust among buyers and sellers is the key to long-term success. Marketing has evolved from a production-centric approach to a societal marketing approach that lays greater emphasis on the ethical issues in marketing. With the advent of globalization, corporations continue to evolve, grow in power, and influence the process of consolidation. Corporations are in positions of power that allow them to do greater damage to others when they act unethically or socially in an irresponsible manner. The rights theory encompasses a variety of ethical philosophies holding that certain human rights are fundamental and must be respected by other humans. The economic theories of the firm cannot be segregated of ethical considerations as they have crucial impact on how the firm concentrates on economic power, formulate the rules of law. Profit maximisation has always been the driving force and an undercurrent behind the development of corporate. But profit is not made in vacuum, it always has an associated cost, some of which is always externalized (Rhee, 2008). Corporate law has an ethical foundation and the debate on values necessarily revolves round the activities of the firm. This research paper on the basis of secondary sources of data collected from reports, research papers and Internet, focuses on corporate social responsibility (CSR) of TATA Group with reference to Tata Krosaki Refractories Ltd, Bajoria Group with reference to IFGL Refractories Ltd (Odisha), OCL Refractories Ltd, Sarvesh Refractories, and Manishree Refractories (Odisha). The study intends to understand the scope of corporate social responsibility and get an insight in CSR and ethical practices in the light of the case study of the refractory industries in Odisha.

A Window to Internal and External Change in Banking

2018 ◽  
Author(s):  
Bernardo Bátiz-Lazo
Keyword(s):  
Twentieth Century ◽  
Computer Technology ◽  
Business Organizations ◽  
Organizational Challenges ◽  
Late Twentieth ◽  
Self Service ◽  
The Impact ◽  
Late Twentieth Century ◽  
Proper Consideration

Chapter 1 (‘A Window to Internal and External Change in Banking’) provides a wide-arch view of the themes in the book. It highlights how in spite of being deeply embedded in our culture as an object of everyday life, the interaction with ATMs is largely inconsequential for most people. This chapter also forwards a case to study the ATM to better understand the possibilities for technological change to bring about a cashless economy. Another argument put forward is that the ATM is essential to appreciate the technological and organizational challenges that gave rise to self-service banking. As a result, the case is made that business histories of the late twentieth century will be incomplete without proper consideration to the impact of computer technology on the different aspects of business organizations.

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