‘DIY’ publications called zines have long been a way for marginalized communities to record their stories, spread information and organize. However, this article presents zines as a potential research tool for action researchers who are working within organisational contexts. The authors, both museum professionals, action researchers and zinesters, use examples from their research within art museums to examine the value of zines as a methodology. Though the research projects take place within art organisations, using the four themes of aesthetics, communities of practice, counter-narratives and plurality it considers how zines could be used more broadly as a research tool in other knowledge-based settings. The authors provide a recommendation for practitioners to explore zining to engender dialogic cultures in their organisations as well as their potential in shaping ‘major’ and ‘minor’ organisational change.