Between 1980 and 1997, municipal waste in OECD (Organisation for Economic Co-operation and Development) countries increased by around 40%. The European Union has responded by introducing legislation on extended producer responsibility (EPR). This paper further explains the context of this new legislation and describes, compares and then contrasts the four alternative strategies to reducing end-of-life waste: namely repairing, reconditioning, remanufacturing or recycling. It also introduces a more robust definition of remanufacturing, validated by earlier research, which differentiates it from repair and reconditioning. From a consideration of the different factors involved, it concludes that remanufacturing may often be a strong strategy. This is based on the fact that it preserves both the embodied energy of virgin production (thus reducing the environmental impact) and the intrinsic “value adding” process of the producer (thus increasing the manufacturer’s profitability). As a result, this new environmental policy is likely to lead to significant increases in remanufacturing as an end-of-life strategy in the European Union. However, effective end-of life strategies are dictated by product characteristics and therefore vary from product to product (Rose et al, 1998). Thus further research is required to compare and contrast the effectiveness of remanufacturing and alternative end-of-life strategy for particular product types.