British Journal of Marketing Studies
Latest Publications

TOTAL DOCUMENTS

26

(FIVE YEARS 21)

H-INDEX

0

(FIVE YEARS 0)

Published By European Centre For Research Training And Development

2053-4043, 2053-4051

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Study of Branding Strategy Influencing Brand Equity for Youth in the Pakistan’s Domestic New Luxury Apparel Industry

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no4.pp49-66.2020 ◽

2020 ◽

Vol 8 (4) ◽

pp. 49-66

Keyword(s):

Brand Equity ◽

Apparel Industry ◽

Branding Strategy

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The Moderating Effect of Customer Satisfaction on the Link between Customer Relationship Management Dimensions (CRMD) and Organizational Performance in Telecommunications Sector in Sudan

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no4.pp27-48.2020 ◽

2020 ◽

Vol 8 (4) ◽

pp. 27-48

Keyword(s):

Customer Satisfaction ◽

Organizational Performance ◽

Customer Relationship Management ◽

Relationship Management ◽

Moderating Effect ◽

Customer Relationship ◽

Telecommunications Sector

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Do Social Stereotypes Interfere In Business Negotiations

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no4.pp16-26.2020 ◽

2020 ◽

Vol 8 (4) ◽

pp. 16-26

Keyword(s):

Social Stereotypes ◽

Business Negotiations

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Influence social media on the implementation of public relations in selected higher learning institutions in northern Tanzania

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no4.pp1-15.2020 ◽

2020 ◽

Vol 8 (4) ◽

pp. 1-15

Keyword(s):

Social Media ◽

Public Relations ◽

Higher Learning ◽

Northern Tanzania ◽

Learning Institutions

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Tourism Service Quality Affecting the Satisfaction of Foreign Tourists: A Case Study Of Ho Chi Minh City

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no3.pp1-11.2020 ◽

2020 ◽

Vol 8 (3) ◽

pp. 1-11

Author(s):

Nguyen Van Trai ◽

Nguyen Thanh Van

Keyword(s):

Service Quality ◽

Ho Chi Minh City ◽

Tourism Service

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The Relationship Between Market Orientation, Learning Orientation and Business Model Innovation: A Case Study Of Restaurants – Hotels in Ho Chi Minh City

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no3.pp12-20.2020 ◽

2020 ◽

Vol 8 (3) ◽

pp. 12-20

Keyword(s):

Market Orientation ◽

Business Model ◽

Business Model Innovation ◽

Ho Chi Minh City ◽

Learning Orientation ◽

The Relationship

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Internet Banking Service Quality and Customer Retention in Deposit Money Banks in Rivers State- Nigeria

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no3.pp29-53.2020 ◽

2020 ◽

Vol 8 (3) ◽

pp. 29-53

Keyword(s):

Service Quality ◽

Customer Retention ◽

Internet Banking ◽

Banking Service ◽

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Locus of Control and Consumer Purchase Intention of Fabric Materials in Abia State

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no3.pp21-28.2020 ◽

2020 ◽

Vol 8 (3) ◽

pp. 21-28

Keyword(s):

Locus Of Control ◽

Purchase Intention ◽

Consumer Purchase Intention ◽

Fabric Materials

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CSR and Consumer Attitude on Banking Industry

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no3.pp54-60.2020 ◽

2020 ◽

Vol 8 (3) ◽

pp. 54-60

Keyword(s):

Banking Industry ◽

Consumer Attitude

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Influence of Customer Relationship Management on Customers’ Retention in the Insurance Industry in Accra, Ghana

British Journal of Marketing Studies ◽

10.37745/bjms/vol8.no2.pp77-95.2020 ◽

2020 ◽

Vol 8 (2) ◽

pp. 77-95

Keyword(s):

Customer Relationship Management ◽

Insurance Industry ◽

Relationship Management ◽

Customer Relationship

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