Sales Strategies for Destinations and Venues: Practice Introduction Destination and venue selling strategies Handling enquiries effectively Submitting professional bids and sales proposals Managing site inspections and showrounds Negotiation skills Maximizing impact through cross-selling (business extenders) Summary Review and discussion questions Sources

2012 ◽  
pp. 194-220
Keyword(s):  
Selling Strategies ◽  
Sales Strategies

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

scholarly journals Making Sales Strategies Based on the Existing Shopping Reviews

2021 ◽  
Vol 1865 (4) ◽  
pp. 042047
Author(s):  
Jingcheng Shi ◽  
Yan Yang ◽  
Shi Qiu
Keyword(s):  
Sales Strategies

Exploring persuasive sales techniques to improve customer acceptance of sustainable but unfamiliar menu in restaurants

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chris He Cai ◽  
Anni Ding ◽  
Tiffany Shin Legendre
Keyword(s):  
Food Waste ◽  
Information Sources ◽  
Social Stigma ◽  
Food Sources ◽  
Food Aversion ◽  
Sustainable Food ◽  
Content Type ◽  
Customer Acceptance ◽  
Unfamiliar Food ◽  
Sales Strategies

Purpose Although restauranteurs hope to incorporate offal or variety meat, in the menu as an attempt to reduce food waste, adopting these ingredients is still challenging due to customer rejections. This study aims to propose potential persuasive sales strategies based on customers’ different information sources to increase organ meat-based menu sales for restaurateurs. Design/methodology/approach In this research, a qualitative study was conducted to identify critical factors that show persuasive effects from external, interpersonal and experiential information sources. A total of 20 in-depth expert interviews with professional chefs and restauranteurs were conducted and key persuasive service tactics were analyzed. Findings From their experience of persuading customers to try unusual foods, insights about how to alleviate unfamiliar food aversion were obtained. The findings of this study showed that different persuasive sales tactics can be implemented to decrease customers’ aversion to offal and offcuts on menus. Research limitations/implications The context of offal is meaningful theoretically because it sheds light on the literature gaps related to persuasive sales strategies for food products with a negative social stigma. Practically, the findings of this study explicitly address that offal usage in restaurants can not only encourage the culinary uniqueness of a restaurant but also contribute to the reduction of food waste by foodservice operations. Originality/value This research answers the calls for more research on sustainable food sources in hospitality literature by proposing offal as a potential alternative protein source. The findings of this study can further be used to improve customer acceptance of other sustainable but unfamiliar food items.

Replication of Sujan's Attributional Analysis of Salespeople's Motivation to Work Smarter versus Harder

1994 ◽  
Vol 75 (2) ◽  
pp. 987-992 ◽  
Author(s):  
Harry A. Harmon ◽  
Gene Brown ◽  
Kevin L. Hammond
Keyword(s):  
Factor Analysis ◽  
Survey Research ◽  
Attributional Style ◽  
Theoretical Models ◽  
Sales Manager ◽  
Sales Managers ◽  
Mail Questionnaire ◽  
Manufacturing Organizations ◽  
Selling Strategies ◽  
Selling Effort

Several theoretical models are available to explain salespersons' performance. This research examined the model developed in 1986 by Sujan on failed sales effort and the effect of motivation on selling effort and strategy. The research reported here attempted to replicate the Sujan conclusions by examining the construct of failed sales effort from the sales manager's perspective. That is, if a salesperson is unsuccessful in obtaining an order, to what does the sales manager attribute the failure? The sales manager may believe the subordinate failed because of poor or ineffective selling strategies or possibly because the salesperson did not put forth enough effort. The survey research used a mail questionnaire with a sample of 158 sales managers employed by manufacturing organizations. Each sales manager considered the “average” salesperson and rated the extent the described behavior contributed to the failed effort. A factor analysis confirmed the factor loadings and assessed the reliability. The results indicate, in some cases, that sales managers perceive a different attributional style and motivation relationship for failed sales than do salespeople.

Tax Optimization of Municipal Bond Portfolios: Investment Selection and Tax Rate Arbitrage

2018 ◽  
Keyword(s):  
Interest Rates ◽  
Capital Gains ◽  
Municipal Bond ◽  
Tax Rate ◽  
Arbitrage Opportunities ◽  
Bond Portfolio ◽  
Tax Management ◽  
Selling Strategies ◽  
Tax Loss

This article considers how to improve the after-tax performance of a municipal bond portfolio by using tax-beneficial selling strategies. These strategies include tax loss harvesting (selling a bond at a price below the investor’s tax basis), applicable when interest rates increase, and tax rate arbitrage (paying tax earlier at a relatively low long-term capital gains rate, rather than at maturity at a much higher rate), applicable when rates decline. A tax-beneficial selling opportunity is a free investor-specific option, acquired automatically at the time of purchase. The combination of tax loss harvesting and rate arbitrage opportunities provides a straddle. The embedded tax option in a portfolio can be valued using option-adjusted spread–based bond analytics. Astute investors should maximize the value of the tax option in their portfolios, subject to the usual portfolio profile constraints. The author shows that bonds purchased near par are poorly suited for tax management and that dynamic tax management can improve the expected annual after-tax return by 20 to 30 bps.

Successful Selling Strategies

1958 ◽  
Vol 23 (1) ◽  
pp. 112
Author(s):  
W. R. Bennett ◽  
Charles L. Lapp
Keyword(s):  
Selling Strategies

scholarly journals Analisa Data Penjualan SaRa Collection menggunakan metode Apriori

2021 ◽  
Vol 7 (1) ◽  
pp. 68-73
Author(s):  
Ririn Restu Aria ◽  
Susi Susilowati
Keyword(s):  
Consumer Demand ◽  
A Priori ◽  
Transaction Data ◽  
Made In ◽  
Sales Strategies

Sales are one of the most important things in the SaRa collection. To increase the number of existing sales, SaRa collection must be able to see the opportunities and needs needed by its customers. For this reason, when the Covid 19 pandemic is happening now, the SaRa collection has made a connector that can be used to beautify the use of masks to prevent transmission of the Covid 19 virus. In the process of making the connector, it is still done homemade according to the model that consumers are interested in because it takes time to process and select the model. as well as the appropriate color. Currently, sales are still being recorded manually, so the owner is still having trouble providing a stock of the connector model and color that will be made in order to meet consumer demand. In order to find out what models must be provided, accurate calculations are needed, for that the author uses the a priori algorithm as a method which is expected to be taken into consideration in marketing and sales strategies as well as connecting stock data to be made. A priori calculations with itemset and associations based on sales transaction data in Sara's collection

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