Marketing Communications for Destinations and Venues: Practice (I) Introduction Effective use of publications, including websites and electronic brochures Effective PR Effective advertising Summary Review and discussion questions Sources

2012 ◽  
pp. 139-157
Keyword(s):  
Marketing Communications ◽  
Effective Advertising ◽  
Effective Use

scholarly journals Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations

2020 ◽  
Vol 9 (3) ◽  
pp. 3503-3507
Keyword(s):  
Current System ◽  
Communication Channels ◽  
Psychological Characteristics ◽  
Marketing Communications ◽  
Practical Significance ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Hotel Chains ◽  
Effective Use ◽  
Hotel Chain

The article deals with the issue of improving marketing communications in a hotel from the international hotel chain. The topic of the article in modern conditions is relevant and important in the development of effective marketing communications for many hotels that have opened in Russia recently. It is particularly relevant in connection with the fact that opened hotels representatives of international hotel chains operating in Russia on a franchise basis. The authors see the purpose of the article in formation of proposals to improve the current system of marketing communications. The authors analyzed the theoretical and methodological foundations of the formation of marketing communications in the organization; analyzed the existing system of marketing communications in the Hotel “ibis” in Nizhny Novgorod. The analysis devoted to the research of the theoretical and methodological foundations of the formation of marketing communications in the organization allowed us to conclude that marketing communications in the organization are a concept according to which the organization carefully thinks and coordinates the work of its many communication channels to develop a clear, consistent and convincing presentation about the organization and its goods (products, services). The main purpose of such communications is to demonstrate to contact groups the most important characteristics of the goods (services). The basis for the formation of an effective complex of marketing communications in the organization is segmentation, which allows obtaining the necessary information socio-economic and psychological characteristics of target audiences. The authors proposed the necessary list of communication activities, which does not violate the requirements of the franchise to the implementation of marketing activities. This confirms the practical significance of this article. The proposed measures will allow effective use of marketing tools for promoting the hotel. Companies will receive competitive advantages, attract more guests, and increase the economic efficiency of their activities with the proposed set of measures.

The Comparison Between Traditional vs. Advanced Means of Marketing Communications

2018 ◽  
pp. 181-201
Author(s):  
Abdul Waheed ◽  
Jianhua Yang ◽  
Ikram Ullah Khan ◽  
Safeer Ullah Khan ◽  
Muhammad Farrukh
Keyword(s):  
Positive Influence ◽  
Marketing Communications ◽  
Buying Behavior ◽  
Outdoor Advertising ◽  
Electronic Products ◽  
The Core ◽  
Managerial Implications ◽  
Electronic Marketing ◽  
Effective Advertising ◽  
Consumer Buying Behavior

The selection of an effective advertising campaign is remarkably essential for organizations to get consumers' attention where diverse conventional mediums were already operational over the past decades (i.e., outdoor media advertising). However, the trend has been transformed toward revolutionary means of marketing communications owing to widespread penetration of the technology. Therefore, electronic marketing is a challenging and growing trend to attain consumers' attention using internet in the present era. The core aim of this chapter is to investigate the significance of e-marketing (eM) and outdoor media advertising on consumer buying behavior within the electronic products of Pakistan. It is empirically revealed that e-marketing and outdoor advertising are factors of exploratory consumer buying behavior. In comparison, electronic marketing may have a higher positive influence than outdoor media advertising in the current digital age to reach a particular market. This chapter proposes several managerial implications and future studies for academics and practitioners.

Seagram India

2006 ◽  
Vol 10 (02) ◽  
pp. 161-192
Author(s):  
Y. Malini Reddy
Keyword(s):  
World Trade Organization ◽  
World Trade ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Competitive Edge ◽  
The World ◽  
Effective Advertising ◽  
Pull Through

Seagram, India 's largest multinational player in the spirits business, had been operating across the entire wine and spirits spectrum in India since 1995. It had generated consumer pull through effective advertising. With India's entry into the World Trade Organization in 2001, the decision to open up the sector for imports and the subsequent restructuring in 2002–03 led to intensification of competition in the industry. This battle at the marketplace was further fueled by the anticipation of a steep fall in sales due to the ban on liquor advertising. In November 2004, Seagram India was revisiting its marketing communications plans. With the aim of achieving greater market presence, it was developing its marketing communications strategy to achieve differentiation and competitive edge in the market. The company was exploring the emphasis on sales promotion rather than advertising to achieve that end.

MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS

2020 ◽  
Author(s):  
Lyubka Ilieva ◽  
Keyword(s):  
International Trade ◽  
Consumer Behavior ◽  
Tourism Industry ◽  
Rapid Recovery ◽  
Marketing Communications ◽  
Negative Consequences ◽  
Global Impact ◽  
Travel Restrictions ◽  
Travel Decision ◽  
Effective Use

The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes that occur in consumer behavior due to travel restrictions imposed by countries, and to identify the most influential on their travel decision means of marketing communications, through which to overcome the reported negative consequences on the tourism business.

Analysis of 3-d molecular distribution with the digital imaging microscope

1988 ◽  
Vol 46 ◽  
pp. 40-41
Author(s):  
W.A. Carrington ◽  
F.S. Fay ◽  
K.E. Fogarty ◽  
L. Lifshitz
Keyword(s):  
Image Restoration ◽  
Digital Imaging ◽  
Fluorescent Dyes ◽  
Optical Axis ◽  
Computer Hardware ◽  
Computer Algorithms ◽  
Low Contrast ◽  
Specific Proteins ◽  
Effective Use ◽  
Single Living Cells

Advances in digital imaging microscopy and in the synthesis of fluorescent dyes allow the determination of 3D distribution of specific proteins, ions, GNA or DNA in single living cells. Effective use of this technology requires a combination of optical and computer hardware and software for image restoration, feature extraction and computer graphics.The digital imaging microscope consists of a conventional epifluorescence microscope with computer controlled focus, excitation and emission wavelength and duration of excitation. Images are recorded with a cooled (-80°C) CCD. 3D images are obtained as a series of optical sections at .25 - .5 μm intervals.A conventional microscope has substantial blurring along its optical axis. Out of focus contributions to a single optical section cause low contrast and flare; details are poorly resolved along the optical axis. We have developed new computer algorithms for reversing these distortions. These image restoration techniques and scanning confocal microscopes yield significantly better images; the results from the two are comparable.

Effective use of capital budgeting tools

1975 ◽  
Vol 19 (5) ◽  
pp. 57-65 ◽  
Author(s):  
G PETRY
Keyword(s):  
Capital Budgeting ◽  
Effective Use

The Impact of Visual Feedback Type on the Mastery of Visuo-Motor Transformations

2012 ◽  
Vol 220 (1) ◽  
pp. 3-9 ◽  
Author(s):  
Sandra Sülzenbrück
Keyword(s):  
Empirical Research ◽  
Visual Feedback ◽  
Closed Loop ◽  
Motor Planning ◽  
Visual Input ◽  
Closed Loop Control ◽  
Loop Control ◽  
Feedback Type ◽  
Effective Use ◽  
The Impact

For the effective use of modern tools, the inherent visuo-motor transformation needs to be mastered. The successful adjustment to and learning of these transformations crucially depends on practice conditions, particularly on the type of visual feedback during practice. Here, a review about empirical research exploring the influence of continuous and terminal visual feedback during practice on the mastery of visuo-motor transformations is provided. Two studies investigating the impact of the type of visual feedback on either direction-dependent visuo-motor gains or the complex visuo-motor transformation of a virtual two-sided lever are presented in more detail. The findings of these studies indicate that the continuous availability of visual feedback supports performance when closed-loop control is possible, but impairs performance when visual input is no longer available. Different approaches to explain these performance differences due to the type of visual feedback during practice are considered. For example, these differences could reflect a process of re-optimization of motor planning in a novel environment or represent effects of the specificity of practice. Furthermore, differences in the allocation of attention during movements with terminal and continuous visual feedback could account for the observed differences.

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