Education of values: Marketizing the aging population in urban China

In this article, I examine some of the marketing and sales strategies at Gardenview, a newly established eldercare company that ran a few residential eldercare facilities in Nanjing, China. There, like elsewhere in urban China, the projected aging demography was mobilized to push for an industrialization (chanyehua)—marketization and professionalization—of eldercare, transforming ideas and experience of eldercare by putting forward a new set of knowledge of aging. To this end, I first ground the rising eldercare industry in the transitioning paradigm of conceptualizing China’s population from population control to demographic aging. Then I explore ethnographically how Gardenview participated in the eldercare industry in a rapidly aging China. In particular, I look at the floorplans and the marketing stories as devices of the education of values—as prices, the good and desirable, and differentiators—to understand the social, economic, and ethical dynamics instigated by a transitioning demography. These values, as I show, are crucial in linking everyday life and choices with the paradigmatic shift of China’s population. Finally, I discuss how understanding the very processes of marketing and sales as an education of values could shed further light on what anthropologist Michael Fischer calls “literacies of the future” as a socially and economically elaborated and contested world of an aging China.

PENINGKATAN KOMPETESI MELALUI SELF-CONCEPT PARA PENGRAJIN TAHU TEMPE PRIMKOPTI SWAKERTA, SEMANAN JAKARTA BARAT

<em>The decline in the turnover of tofu and tempe craftsmen in the Semanan area, Kali Deres sub-district, West Jakarta, has caused the tofu and tempeh craftsmen to have to think of strategies to keep their production running and increase sales. In addition, craftsmen are forced to reduce the amount of production compared to usual to prevent oversupply due to a decrease in demand. In addition, the price of the tofu and tempe was also increased from usual to cover the losses received. Among the various factors that can cause it, one important factor is increasing the competence of craftsmen through self-concept. This aspect concerns the positive values and attitudes of tofu and tempeh craftsmen related to the business. The community service carried out aims to increase competence through self-concept in the tofu and tempeh craftsman group in this region. The community service method is carried out using online counseling by providing material and question and answer (Q&amp;A) discussions. The service was carried out smoothly. The measurement of the effectiveness of this abdimas uses a simple descriptive-quantitative by explaining the increase in insight into the competence of the craftsmen in terms of self-concept. In addition, the results of the service carried out were able to provide increased insight into tofu and tempe craftsmen in this region regarding self-concept-based competencies. The most significant improvement was found on a fairly good achievement scale (from 0% to 48%) where 5-6 items were answered correctly by the participants. The importance of the ability to manage creative marketing and sales strategies by utilizing online (digital) media is a recommendation for the next abdimas topic.</em>

Exploring persuasive sales techniques to improve customer acceptance of sustainable but unfamiliar menu in restaurants

Purpose Although restauranteurs hope to incorporate offal or variety meat, in the menu as an attempt to reduce food waste, adopting these ingredients is still challenging due to customer rejections. This study aims to propose potential persuasive sales strategies based on customers’ different information sources to increase organ meat-based menu sales for restaurateurs. Design/methodology/approach In this research, a qualitative study was conducted to identify critical factors that show persuasive effects from external, interpersonal and experiential information sources. A total of 20 in-depth expert interviews with professional chefs and restauranteurs were conducted and key persuasive service tactics were analyzed. Findings From their experience of persuading customers to try unusual foods, insights about how to alleviate unfamiliar food aversion were obtained. The findings of this study showed that different persuasive sales tactics can be implemented to decrease customers’ aversion to offal and offcuts on menus. Research limitations/implications The context of offal is meaningful theoretically because it sheds light on the literature gaps related to persuasive sales strategies for food products with a negative social stigma. Practically, the findings of this study explicitly address that offal usage in restaurants can not only encourage the culinary uniqueness of a restaurant but also contribute to the reduction of food waste by foodservice operations. Originality/value This research answers the calls for more research on sustainable food sources in hospitality literature by proposing offal as a potential alternative protein source. The findings of this study can further be used to improve customer acceptance of other sustainable but unfamiliar food items.

Online banking and privacy: redesigning sales strategy through social exchange

PurposeThis paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual relationship through a social exchange that produces a competitive advantage.Design/methodology/approachA qualitative study involving 30 in-depth interviews with Australian and Asian millennials residing in Australia was conducted using a grounded theory approach to explore privacy concerns of online banking and determine the efficacy of their banks' existing sales strategy and practice.FindingsThe study revealed differences in customer perceptions of trust, confidence, responsibility and exchange. Adopting a power-dependency paradigm within a social exchange theoretical framework and power distance belief of national culture theory, the authors identified four consumer segments: exemplar, empiric, elevator and exponent. The authors propose a tailored consumer-centered sales strategy of communication, control, consolidation and collaboration.Originality/valueThe paper contributes to the research in services marketing, sales strategy and banking in three ways: first, the authors demonstrate the importance of the social exchange theory and national culture as a premise to develop a competitive advantage; second, the authors propose an innovative set of consumer segments in regards to online privacy concerns; and, third, the authors introduce four sales strategies tailored to each of the four segments.

Marketing Digital: Estratégias de Vendas com o Varejo Digital na Pandemia do COVID-19 / Digital Marketing: Sales Strategies with Digital Retail during COVID-19 Pandemic

Resumo: A pandemia do covid-19 veio a assolar nosso país e desde então só prejuízos foram acarretados. O Brasil entrou por fim não somente em uma gigantesca crise sanitária, como também econômica. Com essas perspectivas os governadores viram a necessidade em implementar barreiras para evitar a disseminação do vírus, como por exemplo o fechamento de comércios e todo e qualquer veículo comercial, tido como não essencial. Por essas e outras medidas, o marketing digital veio para tentar implementar estratégias de vendas ao varejo digital, com o colapso financeiro em que a pandemia deixou nosso país. Deste modo, as estratégias que o marketing on-line utilizou, se basearam na divulgação e venda de produtos pela internet. São várias as ferramentas utilizadas para a divulgação dos produtos, como por exemplo as redes sociais: instagram, facebook, whasapp, dentre outros. Sendo assim, a pesquisa tem como objetivo geral: analisar os pontos positivos que o marketing digital apresenta para o segmento do varejo com as novas mídias de comunicação. Os objetivos específicos sem baseiam em: Analisar as vantagens e desvantagens do marketing digital; identificar a influência que o varejo digital aplica sobre o processo de compra dos consumidores; compreender como ocorreu o processo de compra de produtos no varejo digital com a pandemia. O desígnio metodológico deste estudo pautou-se em apresentar uma pesquisa com abordagem qualitativa do tipo bibliográfica, identificando subsídios importantes a respeito do marketing digital; e suas estratégias, analisando os pontos positivos que o próprio apresentou para o segmento do varejo com as novas mídias de comunicação. Com a análise dos dados é possível observar que a ferramenta digital fornece uma excelente opção para as divulgações de produtos, ofertas, enfim, infinitas possibilidades e maneiras de se trabalhar. Com o desenvolvimento do estudo, foi possível explanar todas as vantagens e desvantagens que a mediante ferramenta proporciona, obtendo um excelente resultado positivo sob as suas vantagens, alcançando e explanando todos os objetivos e fortalecendo cada vez mais a dinâmica ampla e confiante que o marketing digital oferta as empresas e usuários.

Implementation of Appropriate Marketing and Sales Strategies in Improving Company Performance and Profits

Every company has a goal of getting a specific profit or as much as possible and maintaining or even trying to increase it for the long term. This goal can be realized if the sale can be carried out as planned. Thus it does not mean that the goods or services sold will always generate profits, so the above factors must receive full attention for the company. Superior competence in understanding customers and, therefore, the opportunity to provide satisfaction to customers and the ability to recognize competitors' movements. Companies that manage to control the market and this arena are called market-driven firms that balance these two orientations well to produce better marketing performance than companies with other directions. Coordination between the company's functions as an effort, for example, to share information about customers and competitors with all tasks better to face the growing competition from time to time.

A model for lead conversions through cold calling in startup B2B services firms in India: a sense-making derivation

PurposeCold calling being one of the most preferred modes of sales strategies in the past, with all digital platforms setting in, is it still the best option a B2B service firm has? To seek answer to this interesting question is the purpose of this paper. The study seeks to understand the contributions of both the sales force and the digital marketing team towards lead conversion. The paper also aims to derive a sense-making model for lead conversion based on a few propositions of the study.Design/methodology/approachThe authors have adopted mixed method approach. The authors have chosen a small enterprise offering B2B services to understand the sales process. The past one-year cold calling data were analyzed. In addition, 15 in-depth interviews were conducted among the managers and the executives of the firm. The study adopts the AIDA model of customer response and the stages of selling process to better map the sales process of the firm. Based on the analysis, a new model is proposed to aid lead conversions.FindingsThe findings suggest that cold calling is not an effective mode of sales strategies in this case as the firm experienced a very low conversion rate. However, with the integration of digital marketing efforts with sales process, the sales team could achieve higher conversion rate.Originality/valueVery few studies in the literature examines the effectiveness of cold calling strategy integrated with digital marketing efforts. This is one of the few studies examining cold calling strategy in B2B service firm in India.

Analisa Data Penjualan SaRa Collection menggunakan metode Apriori

Sales are one of the most important things in the SaRa collection. To increase the number of existing sales, SaRa collection must be able to see the opportunities and needs needed by its customers. For this reason, when the Covid 19 pandemic is happening now, the SaRa collection has made a connector that can be used to beautify the use of masks to prevent transmission of the Covid 19 virus. In the process of making the connector, it is still done homemade according to the model that consumers are interested in because it takes time to process and select the model. as well as the appropriate color. Currently, sales are still being recorded manually, so the owner is still having trouble providing a stock of the connector model and color that will be made in order to meet consumer demand. In order to find out what models must be provided, accurate calculations are needed, for that the author uses the a priori algorithm as a method which is expected to be taken into consideration in marketing and sales strategies as well as connecting stock data to be made. A priori calculations with itemset and associations based on sales transaction data in Sara's collection