Financial Feasibility Analysis of Cashew Agroindustry in Kendari City, Southeast Sulawesi Province

This study aims to analyze the financial feasibility of cashew agro-industry in Kendari City, Southeast Sulawesi Province. To select key informants carried out deliberately (purposive), namely the criteria of people or other parties who know about the cashew industry, experienced, know in detail about this business, and know the surrounding conditions. The informants chosen in this study are the owners of the cashew industry and related government agencies. Data analysis techniques used are (1) Benefit-Cost Ratio (BCR) analysis; (2) Net Present Value (NPV) analysis; and (3) Internal Rate of Return (IRR) analysis. The results obtained by the BCR value of 1.315, the NPV value obtained by 373.253.360, and the IRR value of 30%. Based on the value of the three criteria used, it shows that cashew agroindustry in Kendari City is financially feasible to be developed

Financial Feasibility Analysis of Processing Tumpi on The Home Industry Scale in The Sub-District Kulisusu Utara, North Buton Utara Regency

This study aims to determine the manufacturing process and the financial feasibility of pile processing. This research was conducted in Kulisusu District, North Buton Regency. The population in this study were all business owners of pile processing. The determination of the sample is done by purposive (direct appointment) because the pedicab processing business actor only consists of two business units. Samples taken are as many as two business units consisting of all existing populations. The variables in this study are raw materials, supporting materials, labor and equipment. The results showed a 12%/yr NPV calculation in 1%/month. At a discount factor of 1% which is equal to Rp 14.546.944. BCR of 1,16 (>1), IRR of 5% (>1%) and return on investment by calculating PP for 9,92 months, BEP units/production of 288 packages and BEP for Rp 2.486. BEP analysis had reached the break-even point that was determined, namely 1. From the five criteria used, it was indicated that the pile processing in the Kulisusu sub-district was feasible to be developed.

The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District

This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.

Analysis of preference Consumers Against Coffee Local at Regency Muna

The study aims to determine factors that influence the preference of consumers to coffee locally in Regency Muna, to determine the priority choice of consumers to coffee locally in Regency Muna, and to determine a shift in the balance of consumers to coffee Local in Regency Muna.The population in this study are consumers who buy and consume coffee at the study site, the determination of the sample is done by random sampling to obtain 75 respondents. Data collection is done through interviews, questionnaires, and documentation. Data analysis using multivariate regression analysis with the help of SPSS 16 for windows, analysis of exponential comparison methods and markov analysis. The results of this study indicate that consumer preferences for local coffee on taste variables have a significant effect with a significant value of n 0,000 <0.05, aroma variables have a significant effect 0,000 <0.05, and color variables have a significant effect 0,000 <0.05, MPE analysis shows that local kahawai coffee still has a great opportunity as a priority for consumers in the consumption of coffee in the Maabholu Village, and Markov analysis shows the equilibrium point in the 16th period namely local kahawai coffee 0.243, instant ABC Mocca coffee 0.387, instant coffee boat fire 0.230, and instant coffee Tora Bika 0.054.

Marketing Strategy of The Pink Mete Product (Anacardium Occidentale L.) in The Home Industry in The Continental District of Muna

This study aims to: (1) Learn how the processing of cashew products in the home industry (2) Learn what strategies are implemented to increase sales of cashew products in the home industry. This research has been conducted since January 2019. The population in this study is the whole cashew home industry. Sampling is done by "Proportional Random Sampling". The samples in this study were 4 cashew home industries from 8 respondents. Primary data collection is done through direct interviews using questionnaires. The variables to be examined are the condition of the company including the condition of the company's external and internal environment which includes strengths, weaknesses, opportunities, and threats, as well as marketing variables such as products, prices, places promotion and distribution. Data is processed using SWOT analysis. The results of this study indicate that (1) The processing process of cashew products has 7 stages of management, while the stages are the raw material for cashew spindles, drying, skin cleavage, pruning cashew seeds, removal of the epidermis, drying (drying), packaging; (2) The home industry implements a strategy to support the diversification strategy, which means that the home industry in the contingent district is in a very good position to further develop the business, but does not demand the possibility of being alert to the existing threats. Marketing strategies that need to be applied to home industries in the Kontunaga District are to improve product quality, strengthen cooperation with the government, maintain good relations with consumers, improve the quality of human resources at the operational level, increase product promotion and distribution, market segmentation to be able to maintain and expand existing markets, creating new designs so that consumers have many choices and increasing production and marketing cooperation between similar business actors.