Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Published By Springer International Publishing

9783319173948, 9783319173955

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Theory of Altruism and Consumer Behavior: Literature Review and Model Development

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_66 ◽

2015 ◽

pp. 339-344

Author(s):

Raymond A. Hopkins ◽

Thomas L. Powers

Keyword(s):

Consumer Behavior ◽

Literature Review ◽

Model Development

Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_40 ◽

2015 ◽

pp. 214-215

Author(s):

Ellen R. Foxman ◽

Susan Dobscha

Keyword(s):

Teaching Principles ◽

Multicultural Perspective

International Marketing Ethics: Challenges in Developing Global Code of Ethics

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_30 ◽

2015 ◽

pp. 146-147

Author(s):

Kumar C. Rallapalli ◽

Saviour Nwachuku ◽

Matthew Valle

Keyword(s):

Code Of Ethics ◽

International Marketing ◽

Marketing Ethics ◽

International Marketing Ethics

A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_29 ◽

2015 ◽

pp. 139-145

Author(s):

Kathleen Van Scoyoc ◽

John B. Ford

Keyword(s):

African American ◽

Sex Role ◽

Business Students ◽

American Business ◽

Caucasian American

Cultural Implications for New Zealand Companies in Southeast Asia

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_25 ◽

2015 ◽

pp. 117-118

Author(s):

Mathew Joseph ◽

Charlotte Simcock

Keyword(s):

New Zealand ◽

Southeast Asia ◽

Cultural Implications

International Advertising: Using Hofstede’S (1980) Framework as a Basis for Standardization

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_24 ◽

2015 ◽

pp. 111-116

Author(s):

Courtney H. Middleton

Keyword(s):

International Advertising

Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_22 ◽

2015 ◽

pp. 102-106

Author(s):

Samsinar MD Sidin ◽

Mary Anjang

Keyword(s):

Sex Role ◽

Role Orientation ◽

Purchase Decisions ◽

Sex Role Orientation

How Appealing are sales careers?: A Comparison of African-American and Caucasian Student Perceptions

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_15 ◽

2015 ◽

pp. 68-72 ◽

Cited By ~ 2

Author(s):

Earl D. Honeycutt ◽

Kathleen S. Micken ◽

Natalie Guy ◽

Dianne B. Eppler

Keyword(s):

African American ◽

Student Perceptions

A Cross-Sectional Analysis of Emerging Markets and Business Strategies in the Multicultural South African Environment

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_34 ◽

2015 ◽

pp. 172-177 ◽

Cited By ~ 1

Author(s):

Marius Leibold ◽

Ria Hugo

Keyword(s):

Emerging Markets ◽

South African ◽

Business Strategies ◽

Cross Sectional ◽

Cross Sectional Analysis ◽

Sectional Analysis

Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17395-5_2 ◽

2015 ◽

pp. 3-8 ◽

Cited By ~ 2

Author(s):

Patricia M. Anderson ◽

Xiaobong He

Keyword(s):

Consumer Behavior ◽

Consumer Durable ◽

East West

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Theory of Altruism and Consumer Behavior: Literature Review and Model Development

Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework

International Marketing Ethics: Challenges in Developing Global Code of Ethics

A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising

Cultural Implications for New Zealand Companies in Southeast Asia

International Advertising: Using Hofstede’S (1980) Framework as a Basis for Standardization

Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families

How Appealing are sales careers?: A Comparison of African-American and Caucasian Student Perceptions

A Cross-Sectional Analysis of Emerging Markets and Business Strategies in the Multicultural South African Environment

Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable

Proceedings of the 1996 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications