Green Product Development and Product Portfolio Management: Empirical Evidence from an Emerging Economy

2017 ◽  
Vol 26 (8) ◽  
pp. 1181-1195 ◽  
Author(s):  
Daniel Jugend ◽  
Joao Victor Rojas Luiz ◽  
Charbel Jose Chiappetta Jabbour ◽  
Sérgio Luis a Silva ◽  
Ana Beatriz Lopes de Sousa Jabbour ◽  
...  
2019 ◽  
Vol 18 (11) ◽  
pp. 2319-2333 ◽  
Author(s):  
Marina Bouzon ◽  
Rosania Monteiro Coutinho ◽  
Paula Santos Ceryno ◽  
Lucila Maria de Souza Campos

2015 ◽  
Vol 7 (1) ◽  
pp. 29-36 ◽  
Author(s):  
Mishelle Doorasamy

Abstract The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.


2018 ◽  
Vol 10 (9) ◽  
pp. 3206 ◽  
Author(s):  
Shunyi Zhou ◽  
Dapeng Zhang ◽  
Chan Lyu ◽  
Hongfeng Zhang

In the field of management psychology, the matching of employees and leaders can help improve enterprise performance. Then, in the field of sustainable development, can human aspects enhance green product development performance? Does the match between leaders and employees help to advance this improvement? A survey questionnaire was used to collect data for this study; 52 leaders and their 214 employees were contacted. The findings of this study revealed that green transformational leadership is positively related to green product development performance. Besides, both green transformational leadership and individual green values have positive influences on green psychological climate, which leads to the promotion of green product development performance in the organization. Further, when green transformational leadership matches employees with green values, it is more conducive to create green psychological climate in the organization, thereby improving the green products development performance. The implications for practitioners are discussed on the basis of the empirical findings.


2018 ◽  
Vol 170 ◽  
pp. 1076-1088 ◽  
Author(s):  
Luca Fraccascia ◽  
Ilaria Giannoccaro ◽  
Vito Albino

2020 ◽  
Vol 1529 ◽  
pp. 022109
Author(s):  
Suhazlan Suhaimi ◽  
Ahmad Nurzid Rosli ◽  
Asma Hanee Ariffin ◽  
Mohd Helmy Abd Wahab ◽  
Syed Zulkarnain Syed Idrus

2019 ◽  
Vol 118 (8) ◽  
pp. 190-197
Author(s):  
K.S. Chandrasekar ◽  
Dr.P.N. Harikumar

Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,


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