A Systemic Approach to Strategies for Green Innovative Products

2019 ◽  
Vol 118 (8) ◽  
pp. 190-197
Author(s):  
K.S. Chandrasekar ◽  
Dr.P.N. Harikumar
Keyword(s):  
Product Development ◽  
Marketing Mix ◽  
Green Marketing ◽  
Systemic Approach ◽  
Green Product ◽  
Quality Performance ◽  
Green Product Development ◽  
Innovative Products ◽  
Detrimental Impact

Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,

scholarly journals Consumer Buying Preference Based On Green Marketing And Green Product Development

2018 ◽  
Vol 1 (7) ◽  
pp. 89-98 ◽  
Author(s):  
V. Sai Prasanth ◽  
M. Jyothsna ◽  
N.Aruna Kumari
Keyword(s):  
Product Development ◽  
Environmental Protection ◽  
Green Marketing ◽  
Green Product ◽  
Competitive Advantages ◽  
Green Market ◽  
Green Product Development

In todays global scenario ecological issue is getting worse, the consumers’ are more concerned about the environmental protection, with the change in consumer buying approach in the steering of a immature lifestyle. As a consequence, firms are implementing potential ecological approaches in the green market industry. Green marketing and green product development are constructive techniques, which are applied by firms to raise competitive advantages and gain the satisfaction of consumers in order to accomplish the firm’s mission and vision.

scholarly journals Awareness of Green Marketing in Preventing Pollution of Environment

2021 ◽  
pp. 451-457
Author(s):  
Sisir Ghorai ◽  
Shruti Sengupta
Keyword(s):  
Product Development ◽  
Natural Environment ◽  
Green Marketing ◽  
Green Product ◽  
Sustainable Environment ◽  
Green Product Development ◽  
Challenges And Opportunities ◽  
Green Packaging ◽  
Current Scenario ◽  
Free Environment

The earth and green are incessantly linked with each other. But in today’s world green has become a neglected object. As a result, earth’s own balance is disrupted; resulting in no one is getting relief from environmental pollution, earthquake, tsunami, health problem. In this current business scenario environmental issue play on important role in business. They are trying to change consumers’ behaviors and creating pollution free environment by using green things without harming the environment. This concept is called green marketing or ecological marketing or environmental marketing. Green marketing and green product development are useful techniques that are used by firms to increase the competitive advantages. Green marketing and green product development have various benefits to increase sustainable environment and increase awareness of brand image. But in modern globalization era, it has become a challenge to keep consumers as well as consumers in fold and even keep our natural environment safe that is the biggest need of the time. Green marketing is a phenomenon which has developed particular important in modern market. The development in green marketing has opened the door of opportunity and concern with the natural environment and business have to quick accept concept like waste minimization, ecofriendly product, green packaging, pricing and have integrated environmental issues into organizational activities. In this paper, the main emphasis has been made of need, importance of green marketing. This paper describes the current scenario of the market and explores the challenges and opportunities businesses have with green marketing.

A CRITICAL REVIEW ON LEAN GREEN PRODUCT DEVELOPMENT: STATE OF ART AND PROPOSED CONCEPTUAL FRAMEWORK

2019 ◽  
Vol 18 (11) ◽  
pp. 2319-2333 ◽  
Author(s):  
Marina Bouzon ◽  
Rosania Monteiro Coutinho ◽  
Paula Santos Ceryno ◽  
Lucila Maria de Souza Campos
Keyword(s):  
Product Development ◽  
Conceptual Framework ◽  
Critical Review ◽  
Green Product ◽  
Green Product Development ◽  
Development State ◽  
State Of Art

scholarly journals Does Seeing “Mind Acts Upon Mind” Affect Green Psychological Climate and Green Product Development Performance? The Role of Matching Between Green Transformational Leadership and Individual Green Values

2018 ◽  
Vol 10 (9) ◽  
pp. 3206 ◽  
Author(s):  
Shunyi Zhou ◽  
Dapeng Zhang ◽  
Chan Lyu ◽  
Hongfeng Zhang
Keyword(s):  
Sustainable Development ◽  
Transformational Leadership ◽  
Product Development ◽  
Psychological Climate ◽  
Green Product ◽  
Enterprise Performance ◽  
Survey Questionnaire ◽  
Human Aspects ◽  
Green Product Development

In the field of management psychology, the matching of employees and leaders can help improve enterprise performance. Then, in the field of sustainable development, can human aspects enhance green product development performance? Does the match between leaders and employees help to advance this improvement? A survey questionnaire was used to collect data for this study; 52 leaders and their 214 employees were contacted. The findings of this study revealed that green transformational leadership is positively related to green product development performance. Besides, both green transformational leadership and individual green values have positive influences on green psychological climate, which leads to the promotion of green product development performance in the organization. Further, when green transformational leadership matches employees with green values, it is more conducive to create green psychological climate in the organization, thereby improving the green products development performance. The implications for practitioners are discussed on the basis of the empirical findings.

Green product development: What does the country product space imply?

2018 ◽  
Vol 170 ◽  
pp. 1076-1088 ◽  
Author(s):  
Luca Fraccascia ◽  
Ilaria Giannoccaro ◽  
Vito Albino
Keyword(s):  
Product Development ◽  
Product Space ◽  
Green Product ◽  
Green Product Development

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

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