Review for "Users' mental models for computer‐mediated communication: Theorizing emerging technology and behavior in eHealth applications"

2017 ◽  
Vol 2017 (SP1) ◽  
Author(s):  
Jennifer Sorensen Forbey ◽  
Gail L. Patricelli ◽  
Donna M. Delparte ◽  
Alan H. Krakauer ◽  
Peter J. Olsoy ◽  
...  

Author(s):  
Natalie T. Wood ◽  
Michael R. Solomon

A virtual world is an online representation of real world people, products, and brands in a computer-mediated environment (CME). Within the next few years CMEs are likely to emerge as the dominant internet interface. In addition to corporate websites, companies will operate virtual stores where customers can browse and interact with assistants. However, due to the newness of the medium advertisers still struggle to figure out the best way to talk to consumers in these environments–or to decide if they should enter them at all. In this chapter, the authors look at the role of avatars (digital spokes characters) as sources of in-world marketing communications. The authors discuss conceptual issues such as how an avatar’s appearance and the ability of the visitor to customize this appearance may influence consumer attitudes and behavior and how conversations with other avatars can serve as a potentially valuable starting point for buzz-building and word of-mouth marketing campaigns. They conclude with some specific suggestions based upon “lessons learned” regarding issues advertisers need to consider when choosing a spokesavatar to communicate with residents of virtual worlds.


Author(s):  
Clancy Ratliff

Since the 1970s, researchers have been using gender as an analytic category to study information technology (IT). In the decades since then, several questions have been raised on an ongoing basis, such as: How is gender constituted and reproduced in electronic spaces? Can the Internet be a place where there is no gender, a place where gender becomes fluid and malleable? How are identity and the politics of identity constructed online? Some scholars studying these questions have relied on feminist standpoint theory to frame and inform their inquiries into these issues, which foregrounds the differences between men’s and women’s experiences in electronic spaces and computing in general. However, others, particularly throughout the 1990s, have found postmodern feminist theory to be not only more accurate for explaining the actual practices of electronic communication and behavior, but also more conducive to the achievement of feminist political goals. The sections that follow will explain the general principles of postmodern feminist theory and its use in studies of gender and computer-mediated communication.


2021 ◽  
pp. 104649642199788
Author(s):  
Rebecca Müller ◽  
Conny Herbert Antoni

Although existing studies have shown that shared mental models of information and communication technology (ICT shared mental models) are related to better computer-mediated teamwork, causal effects on team processes and outcomes remain unclear. This study analyzes the effects of ICT shared mental models on team effectiveness indicators via ICT use and team communication. Results based on 69 three-person teams show that manipulated ICT shared mental models significantly influence team performance, coordination effectiveness, and affective team commitment, partially mediated by consistent ICT use in a team and team communication. Study results extend findings on antecedents, mechanisms, and effects of ICT shared mental models.


2009 ◽  
Vol 37 (9) ◽  
pp. 1153-1160 ◽  
Author(s):  
Xiao-yun Xie ◽  
Yan Zhu ◽  
Zhong-Ming Wang

The effect of the amount of task-relevant information on shared mental models in computer-mediated and face-to-face settings was examined. A 3 × 2 factorial design combining the amount of information with communication modes was administered through a simulated experiment. Results showed that the effects of the amount of information on the formation of shared mental models were discrepant. In the computer-mediated setting, the sharedness of mental models increased as the amount of information increased; in the face-to-face setting, the sharedness of mental models declined as the amount of information increased. The reversed results under the two communication settings extend the shared mental models theory into more contingent facets. Theoretical interpretations and limitations are discussed.


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