Adonis or Atrocious

2011 ◽  
pp. 521-534 ◽  
Author(s):  
Natalie T. Wood ◽  
Michael R. Solomon
Keyword(s):  
Virtual Worlds ◽  
Consumer Attitudes ◽  
Lessons Learned ◽  
Corporate Websites ◽  
Computer Mediated ◽  
Starting Point ◽  
Virtual Stores ◽  
And Behavior ◽  
Attitudes And Behavior

A virtual world is an online representation of real world people, products, and brands in a computer-mediated environment (CME). Within the next few years CMEs are likely to emerge as the dominant internet interface. In addition to corporate websites, companies will operate virtual stores where customers can browse and interact with assistants. However, due to the newness of the medium advertisers still struggle to figure out the best way to talk to consumers in these environments–or to decide if they should enter them at all. In this chapter, the authors look at the role of avatars (digital spokes characters) as sources of in-world marketing communications. The authors discuss conceptual issues such as how an avatar’s appearance and the ability of the visitor to customize this appearance may influence consumer attitudes and behavior and how conversations with other avatars can serve as a potentially valuable starting point for buzz-building and word of-mouth marketing campaigns. They conclude with some specific suggestions based upon “lessons learned” regarding issues advertisers need to consider when choosing a spokesavatar to communicate with residents of virtual worlds.

scholarly journals Tantangan globalisasi, peran negara, dan implikasinya terhadap aktualisasi nilai-nilai ideologi negara

2020 ◽  
Vol 17 (1) ◽  
pp. 15-28
Author(s):  
Tatar Bonar Silitonga
Keyword(s):  
The State ◽  
Literature Study ◽  
Role Of Government ◽  
Role Of The State ◽  
And Behavior ◽  
Attitudes And Behavior

Artikel ini bertujuan untuk menganalisis pengaruh globalisasi, peran negara, dan implikasinya terhadap aktualisasi nilai-nilai ideologi negara bagi Warga Negara Indonesia. Pendekatan yang digunakan dalam menjawab permasalahan adalah dengan studi literatur, observasi, dan wawancara.  Dari hasil data ditemukan bahwa terdapat nilai-nilai globalisasi yang mempengaruhi pola pikir, sikap, dan perilaku sebagian warga negara yang didukung dengan konsistensi, ketegasan, dan penguatan peran pemerintah dalam merawat nilai-nilai kebersamaan. Selain itu juga berimplikasi untuk meredam eskalasi dan kegiatan yang menjurus pada perilaku yang menonjolkan sentiment primordial serta berimplikasi memantapkan persepsi warga negara tentang pentingnya ideologi negara, walaupun tidak langsung mengakselerasi masyarakat mengaktualisasikan nilai-nilai ideology negara secara signifikan.-----This article aims to analyze the effect of globalization, the role of the state, and its implications for the actualization of state ideology values for Indonesian citizens. The approach used in answering problems is through literature study, observation, and interview. From the results of the data, it found that there are values of globalization that affect the mindset, attitudes, and behavior of some citizens supported by consistency, decisiveness, and strengthening the role of government in caring for the values of togetherness. It also has implications to reduce escalation and activities that lead to behaviors that highlight primordial sentiments and has implications for strengthening citizens' perceptions about the importance of state ideology. However, it does not directly accelerate the community to actualize state ideology values significantly.

scholarly journals PERAN ORANG TUA DALAM MEMBENTUK KARAKTER ANAK DI ERA GLOBALISASI DI DESA MASIGIT KELURAHAN CITANGKIL KOTA CILEGON

2020 ◽  
Vol 3 (2) ◽  
pp. 103-111
Author(s):  
Fitria Nuraini ◽  
Toni Anwar Mahmud
Keyword(s):  
Qualitative Research ◽  
Character Education ◽  
Family Environment ◽  
Negative Influence ◽  
Community Environment ◽  
The Family ◽  
Role Of Parents ◽  
And Behavior ◽  
Attitudes And Behavior

The title of the research is The Role of Parents in Shaping the Character of Children in the Globalization Era in Masigit Village, Citangkil Village, Cilegon City. In the current era of globalization, there are many influences, both positive and negative. This negative influence must be avoided because it can affect a person's habits, attitudes, and behavior. Character education is one of the important things that must be applied in the family environment. Parents must reflect good attitudes and habits in interacting in the family environment and in the community environment. This is important for fostering good attitudes and habits in children. The formulation of the problem in this study is how the role of parents in improving children's character in the era of globalization, Masigit Village, Citangkil Village, Cilegon City. What factors can influence the formation of children's character in the era of globalization, Masigit Village, Citangkil Village, Cilegon City. What efforts are made by parents in shaping children's character in the era of globalization in Masigit Village, Citangkil Village, Cilegon City. This study aims to determine the role of parents in shaping children's character in the era of globalization in Masigit Village, Citangkil Village, Cilegon City. The subjects of this study were 6 parents and 6 children in Masigit Village, Citangkil Village, Cilegon City. This research uses descriptive qualitative research methods. Data analysis in qualitative research is by doing data reduction, data presentation, and data verification. The results of this study indicate that the role of parents in Masigit Village, Citangkil Village, Cilegon City has been good in shaping children's character in the era of globalization.

scholarly journals IMPLEMENTASI PENDIDIKAN BERBASIS ADAB DALAM PENGEMBANGAN KARAKTER

2020 ◽  
Vol 12 (1) ◽  
pp. 63-72
Author(s):  
Khubni Maghfirotun ◽  
Eka Nur Mahzumah
Keyword(s):  
Design Research ◽  
Human Life ◽  
Boarding School ◽  
Human Beings ◽  
Research Subjects ◽  
Patterns Of Behavior ◽  
Religious Concept ◽  
And Behavior ◽  
Attitudes And Behavior

The morality / character of the nation's students has collapsed. This is marked by the rise of bullying, child anarchism, mass contests, free sex and so on. Seeing the importance of the role of etiquette in human life, the education world should think more seriously about the concept of planting etiquette in its students, so that the introduction and cultivation of etiquette must begin at an early age. Rasulullah SAW has taught that the example is the main factor of success in educating children. Exemplary is also the best method in children's education, especially in the early childhood period. On this basis the research formulated the formulation of the problem namely (1) How is the concept of Adab in SDI Ar-Roudloh Miru? (2) How is the Implementation of Adab Based Education in SDI Ar-Roudloh Miru-Sekaran-Lamongan? This study uses qualitative research and case studies as its research design. Research subjects in this study were students at SDI Ar-Roudloh. Data collection techniques used were observation, semistructural interviews and documentation. Data were analyzed using the Miles and Huberman model, namely data reduction, data presentation, and drawing conclusions. The data checking technique uses triangulation techniques. The results of this study include: (1) the formation of students' character at SDI Ar Roudloh is with the Applicative Religious concept. This is evidenced by the existence of Boarding School since students go up to fourth grade. This is expected to be more intensive in applying civilized values ​​that are prioritized by the institution. The etiquette values ​​emphasized and prioritized at SDI Ar Roudloh in this case are divided into three aspects namely; Judging from the pattern of attitudes and behavior to God, patterns of behavior to fellow human beings, patterns of behavior to nature. (2) in implementing civilized education for the formation of students' character by applying the religious concept with the details of the sub-chapters above, there are several stages in order to obtain maximum results, before implementing and informing the values ​​of civilized education to students. In this case the researcher classifies into three stages; first; Socialization, second; Implementation and third; Evaluation.  

It's Good to Be Different: How Diversity Impacts Judgments of Moral Behavior

2021 ◽  
Author(s):  
Uzma Khan ◽  
Ajay Kalra
Keyword(s):  
Team Performance ◽  
Perspective Taking ◽  
Consumer Attitudes ◽  
Diversity And Inclusion ◽  
Corporate Diversity ◽  
The Media ◽  
Greater Good ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Positive Effect

Abstract Recently, conversation on diversity and inclusion has been at the forefront in the media as well as the workplace. Though research has examined how diversity impacts organizational culture and decision-making, little attention has been given to how corporate diversity impacts consumers’ responses to the firm. This article establishes a link between diversity and the perceived morality of market actors. A series of studies demonstrate that greater diversity (racial, gender, or national) in a corporate team leads to perceptions of greater morality of the firm and its representatives and, as a consequence, results in more favorable consumer attitudes and behavior towards the firm. This positive effect arises because consumers perceive diverse teams as possessing higher perspective-taking abilities. Since marketplace morality is concerned with the greater good, we argue that higher perceptions of perspective-taking signal that the team will safeguard the broad interests of the community rather than serve narrow interest groups. The findings have broad implications since consumers are increasingly concerned with moral consumption. Our research suggests that diversity in the workforce is not only important for team performance and social equity but can shape consumers’ sentiments and behaviors towards the firm.

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