In 1836 under the auspices of section 62 of the New Poor Law, 3,069 poor people from Norfolk were assisted to emigrate to North America. Their passages, and various other requirements including spending money, travel to the port, equipment for the voyage and settling of debts, were paid for out of the poor rates. The rationale for this outflow of people revolved around the issue of surplus labour, which was believed to have a corrosive and unsettling effect upon the state of rural society. Emigration had long been seen as a potential safety valve for surplus labour. Clause 62 can be traced back to the vigorous debate about assisted emigration associated with Robert Wilmot Horton. For one emigration season, it looked as if parochial government were capable of rising to the challenge of solving its surplus labour problems and simultaneously satisfying the needs of the labour-hungry British colonies. This paper examines the Norfolk emigration fever by using a previously unused data set of nineteenth-century emigration (Ministry of Health files held at the Public Record Office). It argues that assisted emigration was the result of a concerted rational policy, applied by the parish officers aimed to benefit emigrants and those left behind. The policy was neither haphazard nor accidental and, though inspired by fear of the consequences of implementing the New Poor Law, was not a panicked response. It argues that the arrangements for assisted emigration resulted in a process of interchange and interaction between rich and poor which makes a mockery of the term ‘shovelling out paupers’. The poor emigrants who were targeted were assisted because they were good labourers, not useless indigents incapable of providing for themselves. The findings shed further light on the nature of emigrating populations, the emigratory process and the mindset of both rich and poor at the time of the introduction of the New Poor Law.