Cost of Sales and Marketing Model: Calculate the Cost of Doing Business

2014 ◽  
pp. 127-155
Author(s):  
Tom Y. Sawyer
Keyword(s):  
Marketing Model ◽  
Doing Business ◽  
Sales And Marketing ◽  
The Cost

scholarly journals Automation possibilities in a low rotation warehouse of a Belgian manufacturing plant. A case study

2019 ◽  
Vol 290 ◽  
pp. 02006
Author(s):  
Anca Mocan ◽  
Anca Draghici
Keyword(s):  
Management Team ◽  
Management Teams ◽  
Manufacturing Plant ◽  
Health Statistics ◽  
Doing Business ◽  
Investment Cost ◽  
Total Investment ◽  
The Cost ◽  
Best Fit

Lack of appropriate warehouse ergonomics is one of the leading causes of worker injuries in industry environments. As management teams are trying to reduce the cost of doing business, they look to worker’s health statistics and realize they must improve their way of operating. The paper presents a warehouse analysis done at the request of the management team of a Belgian manufacturing plant. The factory’s warehouse was audited with focus on Kanban bin weight, storage rack height and rack width to assess the ergonomic strain it causes on workers. The paper then presents possible automation options in order to find the best fit to reduce ergonomic impact, while also optimizing the total investment cost.

scholarly journals Low-cost air traffic as a determinant of tourism development

2021 ◽  
Vol 10 (19) ◽  
pp. 43-57
Author(s):  
Filip Bugarčić ◽  
Marijana Bugarčić
Keyword(s):  
Information Technologies ◽  
Low Cost ◽  
Air Traffic ◽  
Air Transport ◽  
Passenger Transport ◽  
Economic Activities ◽  
Doing Business ◽  
Global Trend ◽  
The Cost ◽  
Further Development

Air transport as an organized form of service provision, especially in passenger transport, can be important for increasing the number of foreign tourists. Globalization and the development of information technologies have contributed to the development of the business model of airlines, which has enabled a significant reduction in the cost of air travel and the accelerated development of this industry. Therefore, the emphasis is placed on the global trend of development of low-cost airlines, their way of doing business and the effects they have on the development of tourism. The increase in the number of low-budget airlines has multiple effects on the development of international tourism and passenger transport due to cheaper transport, which is made possible by improving the competitiveness of air transport after its deregulation. In addition, lower prices and a better logistical position can contribute to an increase in the number of foreign tourists and a higher income for this industry, as well as other related economic activities. The aim of this paper is to examine through theoretical and empirical insight whether there is an impact of low-cost airlines on the volume of air traffic and the intensity of passenger transport, with an emphasis on existing literature, as well as empirical confirmation on the example of Serbia. The conducted research has important implications, since in pandemic conditions, further development of low-budget airlines is expected to contribute to the recovery of air traffic and tourism.

scholarly journals Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Qiaoshan Chen ◽  
Shousong Cai ◽  
Xiaomin Gu
Keyword(s):  
Machine Learning ◽  
Learning Algorithm ◽  
Consumer Market ◽  
Luxury Goods ◽  
Machine Learning Classification ◽  
Marketing Model ◽  
Strategy Model ◽  
Sales And Marketing ◽  
Targeted Marketing ◽  
Marketing Methods

China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share. For the luxury goods industry, traditional mass marketing methods are not able to serve corporate sales and marketing strategies more effectively, and targeted marketing is clearly much more efficient than randomized marketing. Therefore, in this paper, based on consumer buying habits and characteristics data of luxury goods, the paper uses a machine learning algorithm to build a personalized marketing strategy model. And the paper uses historical data to model and form deductions to predict the purchase demand of each consumer and evaluate the possibility of customers buying different goods, including cosmetics, jewelry, and clothing.

scholarly journals Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Xuelian Yang ◽  
Jin Bai ◽  
Xiaolin Wang
Keyword(s):  
Data Mining ◽  
User Behavior ◽  
Labor Cost ◽  
Internet Technology ◽  
Social Model ◽  
User Preference ◽  
Data Sets ◽  
Marketing Model ◽  
Dynamic Attention ◽  
The Cost

With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value.

Public Sector E-Commerce

2011 ◽  
pp. 31-37
Author(s):  
Christopher G. Reddick
Keyword(s):  
Public Sector ◽  
Electronic Commerce ◽  
Transaction Costs ◽  
The Public ◽  
Doing Business ◽  
The Cost

Electronic commerce or e-commerce has the potential to streamline existing functions and services in the public sector by reducing transaction costs or the cost of doing business. This article provides an overview of some of the critical e-commerce issues for the public sector focusing on its impact on reducing transaction costs.

CITS

2012 ◽  
Vol 6 (4) ◽  
pp. 94-116
Author(s):  
Marco Spruit ◽  
Wouter de Bruijn
Keyword(s):  
Identity Management ◽  
Control Measures ◽  
Management Approach ◽  
It Security ◽  
Security Measures ◽  
Network Access ◽  
Detection Systems ◽  
Qualitative Approaches ◽  
Doing Business ◽  
The Cost

Organizations know that investing in security measures is an important requirement for doing business. But how much should they invest and how should those investments be directed? Many organizations have turned to a risk management approach to identify the largest threats and the control measures that could help mitigate those threats. This research presents the Cost of IT Security (CITS) Framework to support analysis of the costs and benefits of those control measures. This analysis can be performed by using either quantification methods or by using a qualitative approach. Based on a study of five distinct security areas–Identity Management, Network Access Control, Intrusion Detection Systems, Business Continuity Management and Data Loss Prevention–nine cost factors are identified for IT security, and for only five of those nine a quantitative approach is feasible for the cost factor. This study finds that even though quantification methods are useful, organizations that wish to use those should do this together with more qualitative approaches in the decision-making process for security measures.

Economics and Standards: Sharing the Cost of Doing Business

1992 ◽  
Vol 3 (1) ◽  
pp. 59
Author(s):  
Robert E. Parks
Keyword(s):  
Doing Business ◽  
The Cost
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