Functional Aspects of Tea Camellia sinensis as Traditional Beverage

In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.Key words: book prize, book rating, literary contest, literary prize, functions of the literary prizes.

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Effect of Green Tea (Camellia Sinensis) On Liver Enzymes of the Rats Receiving CiclosporinA

Journal of Biology and Today s World ◽

10.15412/j.jbtw.01020703 ◽

2013 ◽

Vol 2 (7) ◽

Author(s):

M. Negahdary ◽

R. Chelongar ◽

S. Papi ◽

A. Noori ◽

R. Rahimzadeh ◽

...

Keyword(s):

Green Tea ◽

Camellia Sinensis ◽

Liver Enzymes

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Pathological verbal repetition by Chinese elders with Dementia of Alzheimer’s Type

East Asian Pragmatics ◽

10.1558/eap.38862 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Lin Zhu ◽

Lihe Huang

Keyword(s):

Cognitive Impairment ◽

Nursing Staff ◽

Systemic Functional Linguistics ◽

Effective Communication ◽

Linguistic Markers ◽

Word Repetition ◽

Functional Aspects ◽

Early Dementia ◽

Dementia Of Alzheimer’S Type ◽

Verbal Repetition

Verbal repetition has been acknowledged as one of the most common symptoms in early Dementia of Alzheimer's Type (DAT). Despite previous attempts, the applicability of verbal repetition as an essential linguistic marker indicating this disease remains unexplored for Chinese DAT patients. This study collects Chinese DAT patients' daily conversation data to investigate both structural and functional aspects of pathological verbal repetition. Three major types are set regarding the cases of pathological repetition, respectively ‘unconscious concept repetition', ‘perseveration', and ‘involuntary word repetition'. The analysis focuses on what features these repetitions have from the perspective of ‘ideational function', ‘interpersonal function', and ‘textual function' within the framework of Systemic Functional Linguistics. A better understanding of pathological verbal repetition by DAT elders as the linguistic markers of cognitive impairment promotes effective communication between patients, nursing staff, and family members.

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