Adblock Usage in Web Advertisement in Poland

AbstractSeveral orb-web spiders build conspicuous decorations in their webs. The prey attraction hypothesis proposes that decorations increase spider foraging success by attracting prey, and that attraction is linked to UV reflectance. Alternatively, the web advertisement hypothesis proposes that decorations are a signal that advertises the presence of the web to large animals. We tested both hypotheses for the web silk tufts of Gasteracantha cancriformis. Even though tufts are UV reflective, we did not find support for the prey attraction hypothesis. In the field, when webs with tufts painted black and control webs were compared, there were no differences in the number of prey captured, number of damaged areas in webs and type of prey captured. In the laboratory, Drosophila melanogaster did not demonstrate preference for tufted silk lines versus non-tufted silk lines. Our data also did not give support for the web advertisement hypothesis. The proportion of web destruction was similar between web with tufts painted black and control webs during four days of experimentation. Therefore, two of the most favoured hypotheses that attempt to explain decorations do not apply for web silk tufts in our study system. Instead we propose that silk tufts might be an aposematic signal.

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Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

International Journal of Market Research ◽

10.1177/1470785320961355 ◽

2020 ◽

pp. 147078532096135

Author(s):

Inwon Kang ◽

Xue He ◽

Ilhwan Ma

Keyword(s):

Negative Attitude ◽

Mediating Role ◽

Web Advertisement ◽

The Impact

These days, advertisers make every effort to attract users through coercive exposure, so as to achieve web-advertisement performance. However, the validity of crediting actual performances through forced exposure is a moot point, because accompanied unwanted digressive advertisements and unintended mouse clicks imposed on the user, are nuisance factors that can culminate in a negative way. Hence, this study investigates advertisement performance in an elaborate way by focusing on varying effects of coercive exposures. Moreover, when considering advertisement performance, it is appropriate to examine advertisement fit, that is, whether the advertising contents match with services provided by the host website. The results showed that, when subjectively forced to frequent unsolicited advertisement, a user’s negative attitude to the respective advertisement greatly impacts on advertisement performance. Furthermore, if the level of advertisement fit is low, negative attitude is strengthened. This study provides guidelines on more appropriate ways for performing web advertisement, to achieve a genuine performance of advertisement and provide practical web-advertisement strategies for advertisers.

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Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

Jurnal The Messenger ◽

10.26623/themessenger.v11i1a.818 ◽

2019 ◽

Vol 11 (1A) ◽

pp. 81

Author(s):

Nur Syuhada Rahimi ◽

Dr. Bahtiar Mohamad ◽

Talhat Alhaiou ◽

Syed Hassan Raza

Keyword(s):

Regression Analysis ◽

Conceptual Framework ◽

Economic Value ◽

Elaboration Likelihood Model ◽

Elaboration Likelihood ◽

Managerial Implication ◽

Web Advertising ◽

Independent Variables ◽

Web Advertisement ◽

Likelihood Model

<p><em>The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informativeness, entertainment, credibility, economic value, interactivity, and materialism. The data has been obtained from 384 Honda users by using online questionnaires. Results of multiple regression analysis have revealed that all six factors influenced the attitude towards Honda web advertising. However, it has been revealed that the informativeness is a most important predictor of the ATWA. This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer's attitudes towards Honda web advertisement and offered managerial implication.</em></p>

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Effect of Web Advertisement for Finding Target Users Interested in Rural Areas

Communications in Computer and Information Science - Intelligent Software Methodologies, Tools and Techniques ◽

10.1007/978-3-319-17530-0_27 ◽

2015 ◽

pp. 391-403 ◽

Cited By ~ 1

Author(s):

Jun Sasaki ◽

Issei Komatsu ◽

Masanori Takagi ◽

Keizo Yamada

Keyword(s):

Rural Areas ◽

Web Advertisement

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Web advertisement effectiveness evaluation: Attention and memory

Journal Of Vacation Marketing ◽

10.1177/1356766718757272 ◽

2018 ◽

Vol 25 (1) ◽

pp. 130-146 ◽

Cited By ~ 6

Author(s):

Shaojun Kong ◽

Zhenfang Huang ◽

Noel Scott ◽

Zi’ang Zhang ◽

Zhixiang Shen

Keyword(s):

Experimental Design ◽

Eye Tracking ◽

Visual Stimuli ◽

Effectiveness Evaluation ◽

Attention And Memory ◽

Product Price ◽

Web Advertisement ◽

Within Subjects ◽

Hierarchy Of Effects ◽

Recall Methods

Tourist marketers rely heavily on using visual stimuli in their advertising to attract attention and improve awareness and interest of their experience. This study used eye-tracking and self-reported recall methods to investigate online tourism advertisement effectiveness based on the hierarchy of effects model. A within-subjects experimental design ( n = 30) was used to examine mock advertisements (stimuli) containing various combinations of image, text and product price. Results show that the advertisement containing both image and price was least effective, while the stimuli with text and price were most effective in capturing the respondent’s attention. Advertising consisting of image, text and price generated the best recall. There were significant differences in results based on gender, task and experience.

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Advertising sexual health services that provide sexually transmissible infection screening for rural young people - what works and what doesn't

Sexual Health ◽

10.1071/sh10144 ◽

2011 ◽

Vol 8 (3) ◽

pp. 407 ◽

Cited By ~ 8

Author(s):

Deepa G. Gamage ◽

Candice A. Fuller ◽

Rosey Cummings ◽

Jane E. Tomnay ◽

Mark Chung ◽

...

Keyword(s):

Young People ◽

Health Services ◽

Sexual Health ◽

Health Professionals ◽

Rural Areas ◽

Health Centre ◽

What Works ◽

Web Advertisement ◽

Sexually Transmissible Infection ◽

Transmissible Infection

Background ‘TESTme’ is a sexually transmissible infection (STI) screening service for Victorian young people living in rural areas. We evaluated the effectiveness of advertising for this service over an 11-month pilot period. Methods: The advertising that was used included websites, a Facebook page, posters, flyers, business cards, wrist bands and professional development sessions for health nurses that occurred throughout the pilot period. We also used once-off methods including advertisements in newspapers, student diaries and short messages to mobile phones. Results: Twenty-eight clients had a consultation through TESTme. Twenty found the service through health professionals, six through the Melbourne Sexual Health Centre (MSHC) web page, one through the Facebook page and one through the student diary. The total direct costs incurred by the centre for advertising were $20 850. The advertising cost per client reached for each advertising method was $26 for health professionals, $80 for the MSHC web advertisement, $1408 for Facebook and $790 for the student diary. Other advertising methods cost $12 248 and did not attract any clients. Conclusion: Advertising STI health services for rural young people would be best to focus on referrals from other health services or health care websites.

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