Meaning, Perception, and Culture in International Business Discourse: A Theoretical Perspective of Potential Conflicts

Author(s):  
Michael B. Hinner
2021 ◽  
Vol 18 (1) ◽  
pp. 83-88
Author(s):  
L.V. Minaeva ◽  

The article considers the verbalization of corporate values which play an important role in shaping the positive image of a company. The cognitive linguistics theory helps to gain a deeper insight into the verbal expression of the concepts used by companies to formulate their corporate values. The first part of the paper outlines the significance of corporate values as part of corporate culture. Then the discussion addresses the basics of cognitive research of lexis. After that the focus moves on to the analysis of the concepts “integrity” and “leadership” which are most frequently used in the description of corporate values. The research shows that the verbal representation of the concepts in English business discourse is determined by the principles of doing international business


Author(s):  
Cheryl Marie Cordeiro

A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.


2001 ◽  
Vol 27 (6) ◽  
pp. 803-829 ◽  
Author(s):  
Mike W. Peng

The resource-based view (RBV) of the firm has become an influential theoretical perspective in recent international business (IB) research. Tracking the evolution of the RBV literature in IB, this article has three objectives. First, it documents the extent to which the RBV has diffused to IB research. Second, it explains the rationale behind such diffusion. Finally, it provides a state-of-the-art review of the substantive work through a proposed organizing framework, focusing on multinational management, strategic alliances, market entries, international entrepreneurship, and emerging markets strategies. Overall, a broad, expanding, and cumulative knowledge base is emerging to connect IB and strategy research through the RBV. The article concludes with a discussion of the implications of such a development in the intellectual marketplace, with an emphasis on future research directions.


Pflege ◽  
1999 ◽  
Vol 12 (1) ◽  
pp. 21-27
Author(s):  
Marit Kirkevold

Eine Übersicht der bestehenden Literatur weist auf Unsicherheiten bezüglich der spezifischen Rolle der Pflegenden in der Rehabilitation von Hirnschlagpatientinnen und -patienten hin. Es existieren zwei unterschiedliche Begrifflichkeiten für die Rolle der Pflegenden, keine davon bezieht sich auf spezifische Rehabilitationsziele oder Patientenergebnisse. Ein anfänglicher theoretischer Beitrag der Rolle der Pflege in der Genesung vom Hirnschlag wird als Struktur unterbreitet, um die therapeutischen Aspekte der Pflege im Koordinieren, Erhalten und Üben zu vereinen. Bestehende Literatur untermauert diesen Beitrag. Weitere Forschung ist jedoch notwendig, um den spezifischen Inhalt und Fokus der Pflege in der Genesung bei Hirnschlag zu entwickeln.


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