The Impact of the Destination Image of Greece on Tourists’ Behavioral Intentions

2019 ◽  
pp. 345-359
Author(s):  
Amalia Triantafillidou ◽  
Prodromos Yannas ◽  
Georgios Lappas
Keyword(s):  
Behavioral Intentions ◽  
Destination Image ◽  
The Impact ◽  
Of Greece

The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction

2017 ◽  
Vol 57 (7) ◽  
pp. 856-870 ◽  
Author(s):  
Jong-Hyeong Kim
Keyword(s):  
Behavioral Intentions ◽  
Destination Image ◽  
Future Research ◽  
Important Indicator ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
Structural Relationships ◽  
Study Results ◽  
Managerial Implications ◽  
The Impact

The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that MTEs influence future behavioral intentions both directly and indirectly through DI and tourist satisfaction. Moreover, MTEs are found to be the most influential determinant of behavioral intentions. Thus, the results challenge those practitioners and researchers who perceive visitor satisfaction to be the most important indicator of destination performance. Theoretical and managerial implications are discussed based on the study results, and directions for future research are provided.

Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment

2012 ◽  
Vol 26 (3) ◽  
pp. 237-248 ◽  
Author(s):  
Kyriaki Kaplanidou ◽  
Jeremy S. Jordan ◽  
Daniel Funk ◽  
Lynn L. Ridinger
Keyword(s):  
Place Attachment ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Destination Image ◽  
Sport Event ◽  
Destination Loyalty ◽  
Sustainable Tourism Development ◽  
Sport Events ◽  
The Impact ◽  
Active Sport

Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n= 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.

Using the Health Belief Model to Explore the Impact of Environmental Empathy on Behavioral Intentions to Protect Ocean Health

2020 ◽  
pp. 001391652093263
Author(s):  
Sojung Claire Kim ◽  
Sandra L. Cooke
Keyword(s):  
Health Belief Model ◽  
Behavioral Intentions ◽  
Health Belief ◽  
Positive Behaviors ◽  
Mediating Mechanisms ◽  
Emotional Aspects ◽  
The Media ◽  
Belief Model ◽  
The Impact ◽  
The Health Belief Model

We examine psychological mediating mechanisms to promote ocean health among the U.S. public. Ocean acidification (OA) was chosen as the focus, as experts consider it as important as climate change with the same cause of humanity’s excessive carbon dioxide (CO2) emissions, but it is lesser known. Empathy is a multi-dimensional concept that includes cognitive and emotional aspects. Previous literature argues that environmental empathy can facilitate positive behaviors. We tested the hypothesis that empathy affects beliefs and behavioral intentions regarding ocean health using the Health Belief Model. We found that higher empathy toward ocean health led to higher perceived susceptibility and severity from OA, greater perceived benefits of CO2 emissions reduction, greater perceived barriers, and keener attention to the media. Beliefs and media attention positively influenced behavioral intentions (e.g., willingness to buy a fuel efficient car). Theoretical and practical implications regarding audience targeting and intervention design are discussed.

Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

2021 ◽  
pp. 135676672098786
Author(s):  
Li Ran ◽  
Luo Zhenpeng ◽  
Anil Bilgihan ◽  
Fevzi Okumus
Keyword(s):  
Quantitative Research ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Tourism Industry ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Online Data ◽  
Mediating Role ◽  
Study Results ◽  
The Impact

The tourism industry in China has grown significantly over the last two decades. Most of the growth, however, is fueled by domestic tourism. As one of the biggest tourism markets in the world, U.S. tourists might be reluctant to travel to China due to reasons such as unfamiliarity, cultural differences, visa requirements, and long flights. Building on the Theory of Planned Behavior (TPB) with relevant constructs, this research proposes that building a strong destination image via eWOM may influence the attitude and intention of U.S. travelers to visit Beijing. More specifically, the current research aims to examine the impact of eWOM and destination image on travel intention of tourists. This study used a quantitative research method and online data collection was conducted through Qualtrics. A total of 413 valid responses from U.S. residents were collected. The statistical software SPSS 21.0 and Mplus 7.0 were used to analyze the data. Study results show a strong relationship between eWOM utilitarian function and eWOM credibility, and eWOM credibility has a significant influence on destination image. Although there was no direct impact of destination image on tourists’ future travel intention, destination image plays a mediating role between eWOM credibility and perceived behavioral control (and tourists’ attitudes as well). Finally, perceived behavioral control and tourists’ attitudes mediate the impact of destination image on travel intention.

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

2015 ◽  
Vol 29 (3) ◽  
pp. 318-333 ◽  
Author(s):  
Masayuki Yoshida ◽  
Bob Heere ◽  
Brian Gordon
Keyword(s):  
Behavioral Intentions ◽  
Consumer Satisfaction ◽  
Team Identification ◽  
Half Time ◽  
Community Attachment ◽  
Behavioral Loyalty ◽  
Sport Team ◽  
Professional Soccer ◽  
Actual Attendance ◽  
The Impact

A consumer’s loyalty to a specific sport team is longitudinal in nature. This longitudinal study examines the effects of consumers’ attitudinal constructs (team identification, associated attachment points, consumer satisfaction, and behavioral intentions) on behavioral loyalty in the context of a professional soccer event. To test the proposed relationships, the authors assess the impact of consumers’ self-reported measures (Time 1) on actual attendance frequency in the first half (Time 2) and the second half (Time 3) of the season. The results indicate that fan community attachment is the only construct that can predict attendance frequency over a longer period of time while team identification, satisfaction and behavioral intentions are not significant predictors of attendance frequency throughout the season. The theoretical model and results reinforce the importance of fan community attachment toward longitudinal attendance frequency and add new insights into the predictive validity of some of the attitudinal marketing measures in the field of sport management.

The Impact of a Sport Mega-Event on Destination Image

2005 ◽  
Vol 6 (3) ◽  
pp. 27-45 ◽  
Author(s):  
Choong-Ki Lee ◽  
Tracy Taylor ◽  
Yong-Ki Lee ◽  
Bongkoo Lee
Keyword(s):  
Destination Image ◽  
Mega Event ◽  
The Impact

Darbdavio prekės ženklo vertės poveikis vartotojų suvoktai paslaugos prekės ženklo vertei ir elgsenos ketinimams

2021 ◽  
Author(s):  
◽  
Indrė Ščiukauskė
Keyword(s):  
Brand Equity ◽  
Behavioral Intentions ◽  
Service Brand ◽  
Employer Brand ◽  
The Impact

The impact of the employer brand equity on the consumers perceived service brand equity and behavioral intentions

scholarly journals Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Behavioral Intentions ◽  
Social Issues ◽  
Healthy Lifestyle ◽  
Fear Appeal ◽  
Negative Consequences ◽  
Youth Smoking ◽  
Lifestyle Habits ◽  
Content Type ◽  
Different Types ◽  
The Impact

PurposeThis study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke.Design/methodology/approachThis paper presents the findings of a qualitative research study conducted in Italy with children aged from 8 to 11 years.FindingsThe results indicated that the humor appeal is a useful method for conveying a social theme in a pleasant way and creating a likable character that becomes an example for children to imitate; however, it is necessary to employ the fear appeal to make children reflect carefully about the negative consequences of smoking.Research limitations/implicationsThis study examined only children's behavioral intentions derived from anti-smoking advertisements, but future research should also examine their real behaviors after a period following repeated viewing of public service announcements about smoking prevention or other social issues.Practical implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Social implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Originality/valueFew studies have examined the impact of social advertisements on children, and particularly little is known about the effectiveness of fear appeals on this group.

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