Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

2021 ◽  
pp. 135676672098786
Author(s):  
Li Ran ◽  
Luo Zhenpeng ◽  
Anil Bilgihan ◽  
Fevzi Okumus
Keyword(s):  
Quantitative Research ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Tourism Industry ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Online Data ◽  
Mediating Role ◽  
Study Results ◽  
The Impact

The tourism industry in China has grown significantly over the last two decades. Most of the growth, however, is fueled by domestic tourism. As one of the biggest tourism markets in the world, U.S. tourists might be reluctant to travel to China due to reasons such as unfamiliarity, cultural differences, visa requirements, and long flights. Building on the Theory of Planned Behavior (TPB) with relevant constructs, this research proposes that building a strong destination image via eWOM may influence the attitude and intention of U.S. travelers to visit Beijing. More specifically, the current research aims to examine the impact of eWOM and destination image on travel intention of tourists. This study used a quantitative research method and online data collection was conducted through Qualtrics. A total of 413 valid responses from U.S. residents were collected. The statistical software SPSS 21.0 and Mplus 7.0 were used to analyze the data. Study results show a strong relationship between eWOM utilitarian function and eWOM credibility, and eWOM credibility has a significant influence on destination image. Although there was no direct impact of destination image on tourists’ future travel intention, destination image plays a mediating role between eWOM credibility and perceived behavioral control (and tourists’ attitudes as well). Finally, perceived behavioral control and tourists’ attitudes mediate the impact of destination image on travel intention.

When in Rome, do as the Romans do

2019 ◽  
Vol 122 (6) ◽  
pp. 1953-1967
Author(s):  
Mumtaz Ali Memon ◽  
Muhammad Zeeshan Mirza ◽  
Bibiana Lim ◽  
Waheed Ali Umrani ◽  
Mohamed Ayyub Hassan ◽  
...  
Keyword(s):  
International Students ◽  
Structural Equation ◽  
Local Food ◽  
Behavioral Control ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Practical Consideration ◽  
Content Type ◽  
The Impact

Purpose International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international students’ intention to consume Malay food. Drawing on the theory of planned behavior (TPB), the present study examines the impact of attitude, subject norm and perceived behavioral control (PBC) on international students’ intention to consume Malay food. Design/methodology/approach A quantitative approach using self-administered questionnaire was adopted. A total of 163 samples were collected from international students studying in five different Malaysian higher education institutions. A partial least squares structural equation modeling technique was used to test the hypothesized model. Findings The findings highlight that attitude, subject norms and PBC significantly motivate international students to consume local food. The subject norm toward consuming local food was revealed as the strongest predictor of international students’ intention to consume Malay food. Originality/value Although this is one of the early studies that uses the TPB in assessing the factors that influence international students’ intention to consume local food, this paper is driven by and aimed for practical consideration and thus making a significant contribution to practice. Specifically, the findings of the present study provide important implications for tourism industry practitioners to plan and implement initiatives that may promote local food among international students studying in Malaysian institutions.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

scholarly journals Investigating the Effective Factors on Family Physicians’ prescriptions

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
A Ghanbarzadegan ◽  
Z Kavosi ◽  
S Karimi ◽  
M Peyravi ◽  
A Ghorbanian ◽  
...  
Keyword(s):  
Financial Incentives ◽  
Structural Equation ◽  
Behavioral Control ◽  
Family Physicians ◽  
Quality Criterion ◽  
Behavioural Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Perceived Behavioural Control ◽  
The Impact

Abstract Introduction The physicians are responsible for prescribing medicine rationally. Physician's awareness of prescribing guidelines can lead to the selection of the most effective, appropriate and effective measures to the improved prescription. This study aim is to determine the factors influencing drug prescribing behaviour in family physicians. Methods This cross-sectional study was conducted in 2016 on a case study including 150 family physicians from Shiraz City who were selected by systematic random sampling method. A questionnaire related to the behaviour of prescribing physicians was used based on the theory of planned behaviour to collect data. The validity of the questionnaire was confirmed by the experts' opinion and its reliability was confirmed by calculating the Cronbach's alpha. The data were analyzed using structural equation modelling (SEM) by SPSS and Smart PLS software. Results It was specified that 39.3% of Shiraz family physicians have prescribed medicines for their most patients (61-70%) during the last month. Furthermore, 60% of physicians have prescribed for about 20% of their patients without any examination. In addition, 63% of doctors have repeated prescription for about 20% of patients with chronic disease. Based on the obtained results of the Research Structural Equation Model, none of the four considered variables explains changes in physicians' behaviour regarding prescribing. Although, “mental and perceived behavioural control” explain 30.2% of the changes in the intention of prescribing medication of family physicians in Shiraz. Conclusions The family physicians' behaviour in prescribing medicine shows the impact of factors such as the patient's request, as well as the role of the patients and colleagues pressure for prescribing medicine as a quality criterion for their practice. norms of mental and perceived behavioural control are effective in explaining the purpose of prescribing. Key messages Policymakers should implement policies to develop physicians’ behavior and logical prescription by education, financial incentives; consequently. Mental and perceived behavioral control are effective in explaining the purpose of prescribing.

scholarly journals THE IMPACT OF PERCEIVED ENVIRONMENTAL RESPONSIBILITY ON TOURISTS’ INTENTION TO VISIT GREEN HOTEL: THE MEDIATING ROLE OF ATTITUDE

2021 ◽  
Vol 34 (1) ◽  
pp. 9-13
Author(s):  
Ataul Karim PATWARY ◽  
◽  
Hamimi OMAR ◽  
Shaharuddin TAHIR ◽  
◽  
...  
Keyword(s):  
Environmental Degradation ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Responsibility ◽  
Negative Effects ◽  
Mediating Role ◽  
Green Hotel ◽  
The Impact ◽  
Green Hotels

Although the hospitality and tourism industries contribute considerably to every country's economy, at the same time, it has negative effects on the climate. Hotel industry operations consume enormous amounts of energy which eventually contribute to environmental degradation. Hotel operations do not only cause environmental issues, but customers also play a significant role in creating these issues. Scholars, mainly in this field, have investigated the causes of environmental degradation from the perspective of hotel operations rather than customers. Therefore, this study aims to examine the influence of perceived environmental responsibility on tourists' attitude and intention to visit green hotels in Malaysia. It further examined the mediating role of attitude in between perceived environmental responsibility and intention. The study used a quantitative research design and interviewed 393 international tourists in Malaysia using systematic random sampling. For analysis techniques, the study used Structural Equation Modelling by PLS-SEM. The study found that consumers' perceived environmental responsibility influences significantly on tourists' attitude and intention. It also revealed that consumers' attitude mediates the in-between perceived environmental responsibility and intention to visit green hotels in Malaysia.

scholarly journals Do Entrepreneurial Mindset and Perceived Behavioural Control Matter Entrepreneurial Intention?

2021 ◽  
Vol 9 (2) ◽  
pp. 131-145
Author(s):  
Thusy Tiara Saraswati ◽  
Aniek Indrawati ◽  
Ludi Wishnu Wardana
Keyword(s):  
Self Efficacy ◽  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Entrepreneurial Intention ◽  
Perceived Behavioral Control ◽  
Direct And Indirect Effects ◽  
Substantial Impact ◽  
Study Results ◽  
Descriptive Statistical Analysis

Entrepreneurial Intention is a component that can explain the mindset and have a substantial impact on individual behavior. This fact indicates how hard a person's mindset is in trying and how much effort is put in so that the desired behavior can be carried out. This study examines the direct and indirect effects of an entrepreneurial mindset, perceived behavioral control, and entrepreneurial self-efficacy on entrepreneurial intention. A total of 354 students in Malang took part in this research. We used descriptive statistical analysis, multiple linear regression analysis, and path analysis. The study results found that the entrepreneurial mindset and perceived behavioral control affected entrepreneurial self-efficacy—similarly, entrepreneurial self-efficacy, entrepreneurial mindset, and perceived behavioral control on entrepreneurial intention. Our results also found that entrepreneurial self-efficacy failed to mediate the effect of the entrepreneurial mindset on entrepreneurial intention.

scholarly journals EFFECT OF COVID 19 ON THE PERFORMANCE OF TOURISM INDUSTRY.A CRITICAL LITERATURE REVIEW

2021 ◽  
Vol 1 (1) ◽  
pp. 16-28
Author(s):  
John Githii
Keyword(s):  
Management Plan ◽  
Tourism Industry ◽  
Destination Image ◽  
Empirical Literature ◽  
Tourist Destinations ◽  
The People ◽  
Travel Restrictions ◽  
Retirement Funds ◽  
International Airlines ◽  
The Impact

Purpose: Among all segments in the economy, tourism is one of the main sectors which impact the economy as many governments impose travel restrictions, travel bans, shutting down airports, and mass passenger cancellations The pandemic has forced people to use their retirement funds early as they needed to make a living. The general objective of the study was to examine effect of Covid 19 on the performance of tourism industry. Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study concluded that the Coronavirus puts a furrow on the tourism industry. Many domestic and international Airlines Companies are forced to cancel their flights from and to other countries due to insufficient tourist as the people are becoming panicked for the spread of this harmful virus. Revenues from the tourist industries has  got a bit lowered as no individuals are traveling to visit tourist destinations as all flights are being canceled . It has also showcased the ultimate harm it created on the economy of the country and the globe at the same time. It is being thought that the impact will continue for some more time and that is of much more concern in recent time Recommendations: The study recommends that tourism industry stakeholders should be ready for post-corona environment. There are different scenarios on when the industry will recover, what new challenges and standards will be imposed, who are more likely to travel which products and services will disappear and transform. Hence the stakeholders should be able to create different action plans for each scenario to be put into action after recovery. Destination image shall also be re-positioned based on safety, health and cleanliness. All stakeholders should also make sure they have a risk and crises management plan and a strong financial structure to improve their resilience in the future.

scholarly journals Role of Business Intelligence in Banking Sector for Achieving Competitive Advantage- An Empirical Analysis

2021 ◽  
Vol 19 (1) ◽  
Keyword(s):  
Competitive Advantage ◽  
Business Intelligence ◽  
Quantitative Research ◽  
Banking Sector ◽  
Statistical Tests ◽  
Firm Strategy ◽  
Middle Level ◽  
Mediating Role ◽  
The Impact

With recent advancements in information technology, organizations’ capability to acquire and analyze data for efficient decision making has increased. Good strategies promote alignment among processes and technology in use, which may result in better firm performance. However, there has been little focus on how firm strategies and business intelligence (BI) systems might play their part in forming organizational information and getting a competitive edge. Therefore, the purpose of conducting this study is to investigate the impact of firm strategy on firm competitive advantage with mediating role of BI adoption and moderating role of BI capabilities. For this, a quantitative research methodology was used, and data was collected from 300 middle-level managers in Pakistan's telecom sector. Statistical tests such as descriptive statistics, correlation, reliability analysis, one-way ANOVA, confirmatory factor analysis, and mediation analysis through Hayes process were performed using SPSS and AMOS. The findings revealed a positive link between firm strategy and competitive advantage, with business intelligence adoption serving as a mediating factor. Business intelligence capabilities positively moderate the relationship between BI adoption and competitive advantage. Hence, all proposed hypotheses (H1, H2, and H3) were approved. The contribution and Limitation of the study are also discussed.

scholarly journals Factors influencing Nigerians to invest in Sukuk for infrastructure development

2021 ◽  
Vol 9 (2) ◽  
pp. 57
Author(s):  
Ibraheem Alani Abdulkareem ◽  
Mohd Sadad Mahmud ◽  
Ali Muqaddam Oyetunji
Keyword(s):  
Significant Relationship ◽  
Quantitative Research ◽  
Behavioral Control ◽  
Survey Method ◽  
Research Approach ◽  
Perceived Behavioral Control ◽  
Infrastructure Development ◽  
Infrastructural Development ◽  
Factors Influencing ◽  
Islamic Financial Institutions

This study investigates the factors influencing the intention to invest in Sukuk towards infrastructural development in Nigeria. The study used a quantitative research approach and obtained data through survey method and online questionnaires. Data were obtained in Abuja, the capital of Nigeria, from 163 investors and potential investors in Sukuk. The result revealed that attitude, subjective norms, perceived behavioral control, and religiosity have a positive significant relationship with intention to invest in Sukuk. In addition, the finding of the study revealed that the amount of information has a negative significant relationship with intention to invest in Sukuk. Therefore, the result of this study may help Sukuk issuers in identifying the factors that influence the intention to invest in Sukuk among the potential investors. This study contributes to the Islamic financial institutions by confirming the factors that may influence the intention of Nigerian to invest in Sukuk for infrastructural development.

PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DI TANGERANG

2020 ◽  
Vol 12 (2) ◽  
pp. 159-174
Author(s):  
Zoel Hutabarat
Keyword(s):  
Theory Of Planned Behaviour ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
College Level ◽  
Planned Behaviour ◽  
Personal Attitude ◽  
The Impact ◽  
Young Entrepreneurs

The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers.   Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.

THE IMPACT OF RELIGIOSITY AND KNOWLEDGE ON THE INTENTION OF YOUNG MUSLIM GENERATION TOWARD HALAL TOURISM IN INDONESIA

2021 ◽  
Vol 27 ◽  
pp. 255-272
Author(s):  
Heri Sudarsono ◽  
Jannahar Saddam Ash Shidiqie ◽  
Yunice Karina Tumewang
Keyword(s):  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Behavioral Theory ◽  
Perceived Behavioral Control ◽  
Tourist Attraction ◽  
Target Groups ◽  
Purposive Sampling ◽  
Tourist Destinations ◽  
The Impact

Purpose – One purpose of this study is to investigate the determinants of young Muslim tourist generation's interest to recommend and visit halal tourist attraction. Design – The interest of young Muslim tourist generation to recommend and visit Halal attractions is influenced by knowledge (KNO), religiosity (REG), perceived behavioral control (PBC), subjective norms (SN) and attitudes (ATT). Methodology – The respondents are the young Muslim generation living in 27 provinces in Indonesia and were selected using the purposive sampling method. The use of purposive sampling method is to support this research where information is obtained from specific target groups. Approach – It was found that in the intention of local Muslim tourists to select and recommend halal tourist destinations, several factors influence their intention such as knowledge, religiosity, perceived behavioral control, subjective norms and attitudes. Moreover, knowledge and religiosity influence tourists' attitude to visit halal tourist destinations. Originality of the research – This study contributes to behavioral theory and extends the application of the theory of Planned Behavior (TPB) in the context of halal tourist studies.

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