Servo press is a new developing trend in forming equipment. In order to improve the position control accuracy, the movement rule of crank press slide block is analyzed. In view of the servo press poison PID control algorithm parameters cant realize real-time adjustment, model reference adaptive control strategy is presented, and a real-time control experiment platform is established in xPC target environment based on MATLAB RTW. The experiment results shows that the model reference adaptive control strategy is of higher accuracy and better robustness than the PID control strategy.