scholarly journals Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

2019 ◽  
pp. 82-98
Author(s):  
Robert Zimmermann ◽  
Andreas Auinger ◽  
René Riedl
Keyword(s):  
Literature Review ◽  
Brick And Mortar

Service Convenience

2015 ◽  
Vol 7 (3) ◽  
pp. 1-14 ◽  
Author(s):  
Paul Stephens ◽  
Matthew McGowan
Keyword(s):  
College Students ◽  
Factor Analysis ◽  
Literature Review ◽  
Web Sites ◽  
Online Environment ◽  
Business Courses ◽  
Service Environment ◽  
Online Purchases ◽  
Service Convenience ◽  
Brick And Mortar

In this research, the authors assess the applicability of the SERVCON model to the e-commerce (e-service) environment in the context of student textbook purchases. Following a literature review, a survey was developed based on previous scales; items were modified to fit the e-commerce environment. The survey was administered to college students in business courses, and 281 usable responses were received. Factor analysis resulted in several items being dropped, but the six factor SERVCON model was validated in the online environment. The validated model was used to compare service convenience perceptions between students purchasing books online and students purchasing books by traditional methods (brick-and-mortar). The service convenience measures for online purchases than brick-and-mortar purchases for decision, access, benefit, transaction, and postbenefit convenience. The study validates the SERVCON model in the e-service environment, and extends work that explains consumer behavior in e-services. Traditional bookstores need to explore options to improve services in the brick-and-mortar environment. Online vendors can improve their web sites to provide better service convenience to their customers.

About the Challenges to Start E-Commerce Activity in SMEs

2014 ◽  
pp. 490-508 ◽  
Author(s):  
Rauno Rusko ◽  
Joni Pekkala
Keyword(s):  
Literature Review ◽  
Incremental Value ◽  
Brick And Mortar

This chapter introduces the challenges that SMEs face while starting e-commerce activity in the Northern Finland context. Based on the project results, six interviews, and the preliminary outcomes of the questionnaire, this study focuses on push-pull effects to start e-commerce activities. Following this framework, the structure of this study is twofold. At first, the authors ask why a firm, which already has an existing traditional brick-and-mortar shop, would develop its business exploiting digital solutions and e-commerce. In other words, what is the attainable incremental value for this kind of firm via e-commerce? Second, what kinds of attractive possibilities will e-commerce provide for the business of the firm? Both of these perspectives are concentrated on the phase in which the firm takes in the use e-commerce activities. The authors study this phase, basing the analysis on the literature review, questionnaire, and six interviews of SME entrepreneurs. The outcomes of this chapter show the relevance of push-pull perspective in the studies about the first steps of e-commerce.

EVALUATION OF THE OFFER OF FOOD SOUVENIRS IN DESTINATION VARNA

2020 ◽  
Author(s):  
Hristina Filipova ◽  
Keyword(s):  
Literature Review ◽  
Local Culture ◽  
Tourist Destination ◽  
Strong Bond ◽  
Tourism Experience ◽  
Brick And Mortar

Souvenirs play important role in the tourism experience. They create an ongoing relation between the tourist and the visited destination. An interesting subgroup are the food souvenirs. They have a very strong bond with the local culture and are considered a "preferred" gift for family, friends and colleagues. Every tourist destination should develop and promote these types of souvenirs. The aim of the following paper is to evaluate the offer of food souvenirs in Varna and to fill the gap in the specialized literature regarding this topic. In order to achieve that a literature review is conducted. Furthermore, observation of five brick-and-mortar stores and several internet sites is made. Varna shows a lack of food souvenirs representing the destination.

scholarly journals MOOCs at the Crossroads: A Literature Review and Reflection Drawing upon Discourse Analysis

2019 ◽  
Author(s):  
Laila Mohebi ◽  
Marcelo F. Ponce
Keyword(s):  
Discourse Analysis ◽  
Literature Review ◽  
Online Courses ◽  
Low Cost ◽  
Massive Open Online Courses ◽  
Completion Rates ◽  
Massive Open Online ◽  
Brick And Mortar ◽  
Key Aspects

This study is a synthesis of 159 articles that were selected for their relevance to comprehend key aspects of the Massive Open Online Courses (MOOCs) phenomenon, from a discourse analysis perspective. Since 2011, MOOCs are expanding worldwide so that the number of subscribers outpointed 101 million at the end of 2018. This paper explores the question whether the MOOCs are the embodiment of the global one-world classroom or whether, instead, they represent a low-cost alternative tailored to a segment that doesn´t have enough time or resources to attend a brick-and-mortar college. In addition, the review tackles the link between motivation and low completion rates. Finally, we discuss the need to devise better methods to assess the pedagogical value of MOOCs.

Effect of Computerized Auditory Training on Speech Perception of Adults With Hearing Impairment

2013 ◽  
Vol 20 (3) ◽  
pp. 91-106 ◽  
Author(s):  
Rachel Pizarek ◽  
Valeriy Shafiro ◽  
Patricia McCarthy
Keyword(s):  
Hearing Loss ◽  
Speech Perception ◽  
Literature Review ◽  
Low Cost ◽  
Experimental Designs ◽  
Auditory Training ◽  
Hearing Impairments ◽  
Communicative Disorders ◽  
And Training

Computerized auditory training (CAT) is a convenient, low-cost approach to improving communication of individuals with hearing loss or other communicative disorders. A number of CAT programs are being marketed to patients and audiologists. The present literature review is an examination of evidence for the effectiveness of CAT in improving speech perception in adults with hearing impairments. Six current CAT programs, used in 9 published studies, were reviewed. In all 9 studies, some benefit of CAT for speech perception was demonstrated. Although these results are encouraging, the overall quality of available evidence remains low, and many programs currently on the market have not yet been evaluated. Thus, caution is needed when selecting CAT programs for specific patients. It is hoped that future researchers will (a) examine a greater number of CAT programs using more rigorous experimental designs, (b) determine which program features and training regimens are most effective, and (c) indicate which patients may benefit from CAT the most.

Taking Care of Children After Traumatic Brain Injury

2012 ◽  
Vol 13 (3) ◽  
pp. 79-86 ◽  
Author(s):  
Julie Haarbauer-Krupa
Keyword(s):  
Traumatic Brain Injury ◽  
Brain Injury ◽  
Literature Review ◽  
School Setting ◽  
Leadership Role ◽  
Speech Language Pathologists ◽  
Educational Information ◽  
Taking Care

AbstractPurpose: The purpose of this article is to inform speech-language pathologists in the schools about issues related to the care of children with traumatic brain injury.Method: Literature review of characteristics, outcomes and issues related to the needs serving children.Results: Due to acquired changes in cognition, children with traumatic brain injury have unique needs in a school setting.Conclusions: Speech-Language Pathologists in the school can take a leadership role with taking care of children after a traumatic brain injury and coordination of medical and educational information.

Literature Review

1997 ◽  
Vol 2 (6) ◽  
pp. 7-7
Author(s):  
Robert Haralson
Keyword(s):  
Literature Review

Literature Review

1999 ◽  
Vol 4 (1) ◽  
pp. 9-9
Author(s):  
James B. Talmage
Keyword(s):  
Literature Review

Literature Review

1997 ◽  
Vol 2 (5) ◽  
pp. 7-7
Author(s):  
James B. Talmage
Keyword(s):  
Literature Review
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