Service Convenience

Author(s):  
Paul Stephens ◽  
Matthew McGowan

In this research, the authors assess the applicability of the SERVCON model to the e-commerce (e-service) environment in the context of student textbook purchases. Following a literature review, a survey was developed based on previous scales; items were modified to fit the e-commerce environment. The survey was administered to college students in business courses, and 281 usable responses were received. Factor analysis resulted in several items being dropped, but the six factor SERVCON model was validated in the online environment. The validated model was used to compare service convenience perceptions between students purchasing books online and students purchasing books by traditional methods (brick-and-mortar). The service convenience measures for online purchases than brick-and-mortar purchases for decision, access, benefit, transaction, and postbenefit convenience. The study validates the SERVCON model in the e-service environment, and extends work that explains consumer behavior in e-services. Traditional bookstores need to explore options to improve services in the brick-and-mortar environment. Online vendors can improve their web sites to provide better service convenience to their customers.

2011 ◽  
pp. 151-170
Author(s):  
Margaret T. O’Hara ◽  
Hugh J. Watson

This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The company has followed a business strategy that includes creating Web sites that appeal to college students and forming partnerships with businesses and universities. Through its activities, Student Advantage has assembled a wealth of information about college students, all organized around a common student identifier. This information is important to Student Advantage and to its partners who are willing to pay for the insights that Student Advantage can provide about the college market. Interestingly, Student Advantage only recently developed a strong in-house information technology capability. This capability is now allowing Student Advantage to implement a variety of e-marketing applications. Lessons learned from Student Advantage’s experiences are discussed.


2014 ◽  
Author(s):  
Heather T. Snyder ◽  
Maggie R. Boyle ◽  
Lacey Gosnell ◽  
Julia A. Hammond ◽  
Haley Huey

Think India ◽  
2017 ◽  
Vol 20 (3) ◽  
pp. 10-20
Author(s):  
Bodh Raj Sharma

Retailers have ethical responsibilities in their dealings with different stakeholders. All the stakeholders have expectations from retailers and the retailers in obligation to fulfil their expectations in an ethical manner. Retailers have ethical responsibility towards customers, employees, suppliers, financers, competitors, government, and the community as a whole. In fact, some researchers have conceptualised responsibilities of retailers but the in-depth empirical investigation has not yet done. The study empirically examines the ethical responsibilities of brick and mortar retailers towards various stakeholders. The data were obtained from 200 retailers through a self-designed schedule. The exploratory factor analysis extracted ten factors out of various variables representing ethical responsibilities of retailers towards different stakeholders. The results indicate that brick and mortar retailers are moderately ethical towards various stakeholders. The present study will be highly beneficial for the researchers, retailers, customers, regulatory bodies and policy makers for new insights and better regulation.


2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.


2019 ◽  
Vol 118 (1) ◽  
pp. 8-13
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to find out the structural relationships among customer delight, exercise commitment, and psychological happiness to contribute developing exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted and 160 college students who are familiar with mobile exercise applications participated. The data analyzed with frequency analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and structural correlation analysis. The validity and the reliability were obtained: customer delight (χ2=26.532, df=14, CFI=.985, TLI=.971, RMSEA=.075), exercise commitment (χ2=113.802, df=49, CFI=.956, TLI=.941, RMSEA=.091), and psychological happiness (χ2=15.338, df=8, CFI=.989, TLI=.980, RMSEA=.076, and Cronbach’s α=.906~.938).


Author(s):  
Donizete Tadeu Leite ◽  
Ederaldo José Lopes ◽  
Renata Ferrarez Fernandes Lopes

This study evaluated the psychometric properties of the Brazilian version of the Personality Belief Questionnaire – Short Form (PBQ-SF). A sample of 700 college students answered to the Brazilian version of the PBQ-SF. The results showed good estimates of reliability (Cronbach’s alpha) of the PBQ-SF scales, indicating a significant association between the beliefs of each of the scales. The results of factor analysis of the PBQ-SF were similar to its original version. Overall, the findings provide support for the existence of factorial validity for the Brazilian version of the PBQ-SF, suggesting that it is a practical tool for the measurement of dysfunctional beliefs related to personality disorders


2021 ◽  
pp. 227797522110161
Author(s):  
Anadi Saran Pande ◽  
Neerja Pande

The purpose of this paper is to proffer an enrichment of the workplace spirituality (WS) construct using tenets of Indian philosophy, and to select and execute an instrument for empirical validation of the construct to assess its cross-regional universality. The literature review was undertaken and the most accepted construct and its accompanying instrument, both developed by Ashmos and Duchon, were identified. The chosen construct was then evaluated and critiqued by leveraging tenets of Samkhya, Yoga and Vedanta, the three most influential Indian philosophies. Subsequently, a survey was conducted on Indian managers working across various industries and regions in India. Factor analysis resulted in validation of cross-geographical universality of the WS construct. However, participants’ responses throw up factors with distinctively contrasting difference vis-à-vis the previous study. A plausible explanation built on the essence of Indian philosophy is attempted, and opportunities for future research are identified.


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