Consumers’ Emotional Response to the Use of Augmented Reality (AR): An Exploratory Study

2020 ◽  
pp. 65-73
Author(s):  
Pei-Shan Soon ◽  
Sanjaya Singh Gaur ◽  
Jessica Sze-Yin Ho
Keyword(s):  
Augmented Reality ◽  
Exploratory Study ◽  
Emotional Response

THE POTENTIAL OF AUGMENTED REALITY BOOKS TO INFLUENCE READING ATTITUDES OF 8-9 YEAR-OLD CHILDREN: AN EXPLORATORY STUDY

2018 ◽  
Author(s):  
Antonia Agorou ◽  
Emily Kallinikou ◽  
Evdoxia Kyriacou ◽  
Konstantina Miltiadous ◽  
Iolie Nicolaidou
Keyword(s):  
Augmented Reality ◽  
Exploratory Study ◽  
Reading Attitudes

Atmospherics on tour operators’ websites: Website features that stimulate emotional response

2010 ◽  
Vol 16 (4) ◽  
pp. 283-296 ◽  
Author(s):  
Peter Björk
Keyword(s):  
Exploratory Study ◽  
Emotional Response ◽  
Emotional Responses ◽  
Decision Making Process ◽  
Atmospheric Response ◽  
Response Model ◽  
Website Quality ◽  
Interview Guide ◽  
Emotional Aspects ◽  
Website Features

The purpose of this article is to identify atmospherics, i.e. website features that stimulate emotional response, on tour operators’ websites. The discussion about website quality has been biased towards the functional, utility dimensions, although the importance of the emotional aspects has been recognized in previous studies. This article advances the discussion about website quality by proposing a model which links atmospherics to emotional response. An interview guide based on the PAD-structure of Mehrabian and Russell is used in this exploratory study. The taxonomy of atmospherics identified is complex and very much individual. The two most important atmospherics are pictures, and information content and structure. The results also indicate that the mere act of visiting a tour operator’s website, and getting involved in the decision making process, stimulates emotional responses. A new Atmospheric-Response model is presented.

scholarly journals An Exploratory Study on User Experience of Augmented Reality Advertising

2016 ◽  
Vol 14 (8) ◽  
pp. 177-183
Author(s):  
Jungyeon Sung ◽  
Jae-wook Jo
Keyword(s):  
Augmented Reality ◽  
User Experience ◽  
Exploratory Study

scholarly journals On Augmented Reality for the Learning of 3D-Geometric Contents: A Preliminary Exploratory Study with 6-Grade Primary Students

2019 ◽  
Vol 10 (1) ◽  
pp. 4 ◽  
Author(s):  
Míriam Flores-Bascuñana ◽  
Pascual D. Diago ◽  
Rafael Villena-Taranilla ◽  
Dionisio F. Yáñez
Keyword(s):  
Augmented Reality ◽  
Exploratory Study ◽  
Teaching And Learning ◽  
Field Research ◽  
Primary Students ◽  
Exploratory Approach ◽  
3D Geometry ◽  
Based Instruction ◽  
Technology In Classroom ◽  
Shed Light

Nowadays, Augmented Reality (AR) is one of the emerging technologies with a greater impact in the Education field. Research has proved that AR-based activities improve the teaching and learning processes. Also, the use of this type of technology in classroom facilitates the understanding of contents from different areas as Arts, Mathematics or Science. In this work we propose an AR-based instruction in order to explore the benefits in a 6th-grade Primary course related to 3D-geometry shapes. This first experiment, designed from an exploratory approach, will shed light on new study variables to perform new implementations whose conclusions become more consistent. The results obtained allow us to envisage that AR-based proposals slightly improve the classical didactic methods.

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