Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey

Author(s):  
Ayşen Akyüz ◽  
Fatih Pınarbaşı
2015 ◽  
Vol 11 (1) ◽  
pp. 136
Author(s):  
Tran Kieu Trang

In the current increasingly competitive environment, productivity and profitability of each organization are strictly associated with its leaders’ management capacity. For the SMEs, their growth and success depend mainly on the entrepreneur’s management capacity. Based on an empirical study of 206 SMEs in Vietnam, this article clarifies five groups of key success factors of SME entrepreneurs. According to results obtained, knowledge on business and management, management skills, certain personal characteristics (such as flexibility, adventurous and punctilious spirit) and experience of SME entrepreneur are the factors that significantly and positively influence the success of SMEs.


2000 ◽  
Vol 3 (2) ◽  
pp. 320-333
Author(s):  
F. W. Struwig ◽  
E. E. Smith

This article sets out to examine the organisational culture types of South African firms. A literature study revealed four common organisational culture types, namely a power, role, task and person culture. An empirical study of 3000 South African firms by means of a self-administered questionnaire, investigated which of the four organisational culture types the firms exhibit. It appears that most of the respondent firms have a task culture. This culture is one that can adapt quickly, and where influence is based on expertise rather than personal authority. This in turn indicates that most South African firms do have an organisational culture that is compatible with a changing and competitive environment.


2012 ◽  
Vol 4 (1) ◽  
pp. 16-32
Author(s):  
Serdal Bayram ◽  
Özalp Vayvay ◽  
Süleyman Serdar Yörük

In today’s strong competitive environment, business processes that answer customer needs are required to be flexible and agile so as not to miss business opportunities and to adopt new market requirements and new trends easily so business activity monitoring is becoming more crucial for enterprises. Although obstacles of the mass of hybrid and complex distributed systems make it an effortful issue, SOA researchers investigate solutions to eliminate them. This study proposes a conceptual model for SOA-enabled business process frameworks to identify components of such systems. The model consists of entities and their relationships represented by UML. The proposed model was tested in an international company where its business processes are well-defined and IT is seen as an important necessity for their implementation.


2021 ◽  
Vol 58 (2) ◽  
pp. 5384-5389
Author(s):  
Dr.Sameer Koranne, Sukhmani Sandhu

Competitive environment and being global trade; the tourism and hospitality industry adopted digital technology a long back and many functions have been digitalized. The travelling guest leaves digital foot prints across various components of tourism and thus a huge amount of data is generated. The customer satisfaction has been an integral part of this industry and providing appropriate service solutions is vital for excelling. Artificial Intelligence is utilized for exploring and analyzing guest data and compliments decision making. The effective existence of AI across various tourism and hospitality functions is investigated through empirical study and validated through descriptive analysis.  


1996 ◽  
Vol 81 (1) ◽  
pp. 76-87 ◽  
Author(s):  
Connie R. Wanberg ◽  
John D. Watt ◽  
Deborah J. Rumsey

1933 ◽  
Author(s):  
Frederick H. Lund
Keyword(s):  

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