Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey
2015 ◽
Vol 11
(1)
◽
pp. 136
2000 ◽
Vol 3
(2)
◽
pp. 320-333
2013 ◽
Vol 23
(4)
◽
pp. 552-569
◽
Keyword(s):
1996 ◽
Vol 81
(1)
◽
pp. 76-87
◽