The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic

2020 ◽  
pp. 97-121
Author(s):  
Jana Majerova ◽  
Anna Krizanova
Keyword(s):  
Consumer Behaviour ◽  
Slovak Republic ◽  
Black Box ◽  
Brand Value ◽  
Value Perception

scholarly journals Research on the Differences of Apparel Brand Value Perception of the Intellectual 80’s Women: A Case Study of Hangzhou

2018 ◽  
Vol 14 (8) ◽  
pp. 54
Author(s):  
Yiling Zhang ◽  
Xiangyang Bian ◽  
Ziying Yu
Keyword(s):  
Customer Value ◽  
Partial Correlation ◽  
Brand Value ◽  
Market Demand ◽  
Partial Correlation Analysis ◽  
Value Perception ◽  
Consumption Experience ◽  
Sample Characteristics ◽  
The Difference

With the hot competition in apparel market, improving customer value has become a key measure for garment enterprises to win. As for the trend of diversification of apparel market demand, this article examines brand value from the perspective of consumers, and investigates attitude of the intellectual 80’s women in Hangzhou. Then the results show that the intellectual 80’s women are rational in apparel brand consumption. They pay attention to the functionality of garments, the symbolism of brand, the fashion and culture taste, the consumption experience. And according to the results of the partial correlation analysis and T-test, this paper finds that due to the difference of sample characteristics, there are significant differences in the dimensions perceived value.

scholarly journals How to Make Phoenix to Arise from the Ashes: Brand Loyalty as a Prospective Pillar of Branding in Tourism after Crisis COVID-19

2021 ◽  
Vol 13 (2) ◽  
pp. 49-58
Author(s):  
Jana Majerova ◽  
Carlos Fernandes
Keyword(s):  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Statistical Evaluation ◽  
Consumer Perception ◽  
Market Development ◽  
Primary Data ◽  
Brand Value ◽  
Black Swan ◽  
The Given

Current global situation has radically examined the applicability of many managerial patterns which have been created so far. The reason is that crisis COVID-19 has changed not only established frameworks of managerial practice but also functional frameworks of consumer behaviour. There is no guaranty of occurring forecasted scenarios of market development. Black swan has flown also over the brands which have been traditionally perceived as valuable. So, the aim of this paper is to discuss brand loyalty as a prospective pillar of brand value resuscitation in tourism and to identify relevant brand value sources significant to brands characterised by loyalty. On the case study of Slovak consumer perception of brand value sources, it is possible to verify so far formulated postulates and modified theories, which take into account relevance of national psychographic specifics. Primary data used in the presented study were obtained by our own survey carried out on the sample of 2,000 respondents. The given data were statistically evaluated by the factor analysis supported by implementation of KMO Test, Barlett's test of sphericity and calculation of Cronbach's Alpha for relevant brand loyalty sources in tourism. By providing this statistical evaluation of the results, it has been possible to identify relevant brand value sources which are suitable to modify methodological apparatus of brand value building and management.

Research on the Design and Extraction of Vehicle Brand Form Gene

2013 ◽  
Vol 483 ◽  
pp. 497-501
Author(s):  
Xiao Li Chen ◽  
Xiang Li
Keyword(s):  
Product Family ◽  
Essential Elements ◽  
Product Diversification ◽  
Design Concept ◽  
Brand Value ◽  
Design Features ◽  
Modern Enterprise

Product family is a series of products with similar characteristics. It is a strategy used by modern enterprise to achieve product diversification with limited development, manufacturing and service. Product DNA is the design commonality of enterprises product family, it is distinctive and aesthetic by reflecting the company's brand value and design concept, in addition ,it include some essential elements such as form, color, material and composition. This paper introduces the methods of drawing product DNA and analysing the relevance of design features to brand style by case study.

scholarly journals Tackling Illegal Activities Through Tax Law – Al Capone Case Study

2015 ◽  
Vol 6 (1) ◽  
pp. 47-56
Author(s):  
Matej Kacaljak
Keyword(s):  
Criminal Law ◽  
Tax Evasion ◽  
Slovak Republic ◽  
Basic Structure ◽  
Tax Law ◽  
Legal Environment ◽  
Legal Institutions ◽  
The Usa ◽  
Illegal Activities

Abstract This paper discusses the Al Capone case and identifies legal institutions which contributed to the conviction of Al Capone for tax evasion in the USA and discusses similarities in Slovak law. The Slovak legal environment is assessed with the aim of identifying potential room for improvement. Under an assumption of identical factual circumstances, it is tested whether Al Capone would be convicted of tax evasion in the Slovak Republic and if not, what would be the main reasons. The paper concludes that due to some, probably unintentional, specifics of Slovak tax and criminal law, Al Capone could not be convicted of tax evasion by the Slovak courts. In our opinion, these specifics do not, however, constitute material elements of the basic structure of Slovak tax and criminal law and could be relatively easily corrected.

scholarly journals The impact of brand value on brand selection: Case study of mobile phone selection

2012 ◽  
Vol 2 (4) ◽  
pp. 1233-1238 ◽  
Author(s):  
Naser Azad ◽  
Maryam Safaei
Keyword(s):  
Mobile Phone ◽  
Brand Value ◽  
The Impact
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