scholarly journals How to Make Phoenix to Arise from the Ashes: Brand Loyalty as a Prospective Pillar of Branding in Tourism after Crisis COVID-19

2021 ◽  
Vol 13 (2) ◽  
pp. 49-58
Author(s):  
Jana Majerova ◽  
Carlos Fernandes
Keyword(s):  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Statistical Evaluation ◽  
Consumer Perception ◽  
Market Development ◽  
Primary Data ◽  
Brand Value ◽  
Black Swan ◽  
The Given

Current global situation has radically examined the applicability of many managerial patterns which have been created so far. The reason is that crisis COVID-19 has changed not only established frameworks of managerial practice but also functional frameworks of consumer behaviour. There is no guaranty of occurring forecasted scenarios of market development. Black swan has flown also over the brands which have been traditionally perceived as valuable. So, the aim of this paper is to discuss brand loyalty as a prospective pillar of brand value resuscitation in tourism and to identify relevant brand value sources significant to brands characterised by loyalty. On the case study of Slovak consumer perception of brand value sources, it is possible to verify so far formulated postulates and modified theories, which take into account relevance of national psychographic specifics. Primary data used in the presented study were obtained by our own survey carried out on the sample of 2,000 respondents. The given data were statistically evaluated by the factor analysis supported by implementation of KMO Test, Barlett's test of sphericity and calculation of Cronbach's Alpha for relevant brand loyalty sources in tourism. By providing this statistical evaluation of the results, it has been possible to identify relevant brand value sources which are suitable to modify methodological apparatus of brand value building and management.

scholarly journals Implementasi Pemahaman Konsumsi Islam Pada Perilaku Konsumsi Konsumen Muslim

2015 ◽  
Vol 1 (10) ◽  
pp. 736
Author(s):  
Zulfikar Alkautsar ◽  
Meri Indri Hapsari
Keyword(s):  
Consumer Behaviour ◽  
Qualitative Approach ◽  
Primary Data ◽  
Case Study Method ◽  
Business Faculty ◽  
Comprehensive Understanding ◽  
Excessive Consumption ◽  
Consumption Theory ◽  
Economics Of Economics

People does consumption to fulfill their needs in order to keeping their life. There are guidelines in Islam telling how a Moslem is supposed to consumed. A Moslem needs a comprehensive understanding about Islamic consumption in order to adjust their consuming behaviour with Islamic syaria. The understanding causes an implication of Moslem consumer behaviour in daily life.This research uses case study method with descripive qualitative approach. Author uses interview for primary data collection in this research. The scope of this research is limited in student of Islamic Economics of Economics and Business Faculty of Airlangga University and answer how to implement Islamic consumption understanding in Moslem consumption behavior.The result of this research shows there are four elements of Islamic consumption which is used as a guideline for moslem while they do consumption, ie: halal products consumption, avoiding excessive consumption (israf), paying zakat, infaq, and charity, and making needs priority. The informen confess that there is a difference in their consuming behaviour beforeand after knowing the Islamic consumption theory.

scholarly journals The Impact of Consumer Perception on Purchase Decision of XL Xtra Combo Lite Data Package Card

2020 ◽  
Vol 3 (2) ◽  
pp. 373-379
Author(s):  
Onita Sari Sinaga ◽  
Debi Eka Putri ◽  
Marto Silalahi
Keyword(s):  
Hypothesis Test ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perception ◽  
Primary Data ◽  
Purchase Decision ◽  
Study Program ◽  
Management Study ◽  
The Impact

The objective of this study was to determine the effect of consumer perception on purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung). This study used the designs of literature review and field research. The type of data used in this study was qualitative and quantitative data. The data sources consisted of primary data and secondary data. The population used in this study was the VI semester students of undergraduate Management Study Program at the STIE Sultan Agung and the sample used was 44 respondents. The data collection was carried out by questionnaire, interview and documentation. The analysis technique used was qualitative descriptive and quantitative descriptive analyses consisting of multiple linear regression, correlation test, as well as determination and hypothesis test. The results of this study concluded that consumer perception and purchase decision were good. Then, for the results of the hypothesis, it was known that consumer perception had a positive and significant effect on the purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung).

scholarly journals CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN

2020 ◽  
Vol 4 (9) ◽  
pp. 27-38
Author(s):  
Abhishek Dadhich ◽  
Kavaldeep Dixit
Keyword(s):  
Brand Loyalty ◽  
Negative Impact ◽  
Marketing Mix ◽  
Consumer Perception ◽  
Primary Data ◽  
Pharmaceutical Companies ◽  
Buying Behavior ◽  
Self Medication ◽  
Over The Counter ◽  
The Impact

The study intends to explore the consumer perception towards over-the-counter (OTC) medicines and factors that influence consumer buying behavior for OTC brand medicines marketed by pharmaceutical companies. It also aims to study the impact of marketing mix factors on consumer perception and OTC brand loyalty. The research is descriptive in nature. It is based on primary data which is collected via structured questionnaire. The hundred respondents were participated in pilot study to understand and validate the questionnaire. The primary data obtained are analysed to identify the consumer perception and OTC brand loyalty promoted by the pharmaceutical companies. The study was conducted in period of 1 December 2016 to 31 March 2017. The respondents are from different districts of Rajasthan. 411 respondents participated on simple convenient non-probability sampling basis. In the study the dependent variables like consumer perception and brand loyalty with independent variables like consumer self-medication and OTC marketing mix factors are considered. It is observed in present study that OTC marketing mix factors like Place, Price and Promotion has positive impact on consumer perception and OTC brand loyalty whereas self-medication practices have negative impact. The study also revealed that Place (Product availability), Price and Promotions are the major influencing factor in considering consumer OTC medicine buying behavior.

Environment and atmosphere of night tourism based on the local wisdom: A case study of Berastagi

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Selly Veronica ◽  
Nurlisa Ginting ◽  
AmyMarisa
Keyword(s):  
Field Observation ◽  
Local Community ◽  
Tourism Development ◽  
Primary Data ◽  
Tourist Destination ◽  
Innovative Strategy ◽  
Depth Interview ◽  
Social Environmental ◽  
Descriptive Method

Night tourism development comes up as an innovative strategy for tourism development in this current intense competition. There are four main elements in night tourism, namely economic, social, environmental, and night atmosphere. Berastagi is the most popular tourist destination in Karo Regency, Sumatera Utara, Indonesia, which already have night tourism destination but unfortunately undeveloped yet. Night tourism development in Berastagi must be with the local wisdom approach to maximize its benefit. Karonese as the majority ethnic of the local community in this area potential to be developed on its night tourism. This paper only analyzes the environmental and night atmosphere aspects in Berastagi’s night tourism, which based on local wisdom. Qualitative primary data from field observation and depth interview results have been analyzed by using the descriptive method. The study shows that involving local wisdom in developing the environment and night atmosphere can give the typical identity for the night tourism in Berastagi.Night Tourism

Professional Stress among Junior Commissioned Officers and Non Commissioned Officers of Indian Military Intelligence – A Case Study

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 133-145
Author(s):  
Dr. S. S. Nirmala ◽  
Dr. N. Kogila ◽  
T. Porkodi
Keyword(s):  
Factor Analysis ◽  
Correlation Matrix ◽  
Null Hypothesis ◽  
Primary Data ◽  
Questionnaire Data ◽  
Military Intelligence ◽  
Sphericity Test ◽  
Professional Stress ◽  
Structured Questionnaire

The present study is focusing on the professional stress on organisation among the Junior Commissioned Officers (JCOs) and Non-Commissioned Officers (NCOs) of Indian Military Intelligence. 384 samples of Military Intelligence personnel will be taken for this study. Sources of data is Primary data include a structured questionnaire. Data was collected through structured questionnaire and measure through Likert’s scale, using KMO measure of sampling adequacy, Cronbach’s alpha for checking internal consistency, Bartlett sphericity test for testing the null hypothesis and various factor analysis including Eigenvalues, Extract square Sum loading, variance percent and Accumulation percent values relative comparison and Correlation matrix will be used as tools to arrive at desired results and statistical interpretations. The hypotheses put for test and the resultant values at 0.01 and 0.05 (for different factors) clearly indicated that there is an existence of association between different level of cadres and professional stress among personnel of Indian Military Intelligence. The authority who can formulate the rules and regulations and binding them on the lower cadres and professions to accept and adopt.

Literary Representations of Female Identity

2002 ◽  
Vol 19 (4) ◽  
pp. 23-41
Author(s):  
Safoi Babana-Hampton
Keyword(s):  
Related Problem ◽  
Female Identity ◽  
Literary Representations ◽  
Main Interest ◽  
Female Relationships ◽  
Arab Muslim ◽  
Feminine Writing ◽  
The Given ◽  
Female Experience

The essay examines the texts of the two women writers - Leila Abouzeid (from Morocco) and Nawal El Saadawi (from Egypt) - as offering two female perspectives within what is commonly referred to as "feminine" writing in the Arab Muslim world. My main interest is to explore the various discursive articulations of female identity that are challenged or foregrounded as a positive model. The essay points to the serious pitfalls of some feminist narratives in Arab-Muslim societies by dealing with a related problem: the author's setting up of convenient conceptual dichotomies, which account for the female experience, that reduce male-female relationships in the given social context to a fundamentally antagonistic one. Abouzeid's novel will be a case study of a more positive but also realistic and complex perspec­tive on female experience ...

Sign in / Sign up

Export Citation Format

Share Document