scholarly journals The impact of brand value on brand selection: Case study of mobile phone selection

2012 ◽  
Vol 2 (4) ◽  
pp. 1233-1238 ◽  
Author(s):  
Naser Azad ◽  
Maryam Safaei
Keyword(s):  
Mobile Phone ◽  
Brand Value ◽  
The Impact

The Impact of Ingredient Manufacturer’s Procedure Adaptability on Ingredient Brand Value: The Case of a Computer Manufacturer

2014 ◽  
Vol 1014 ◽  
pp. 543-546
Author(s):  
Lei Huang
Keyword(s):  
Three Dimensions ◽  
Brand Value ◽  
The Impact

This paper focus on the difficult of ingredient manufacturers in our country, based on the relevant theories of manufacturer’s procedure adaptability and brand value for client, and takes case study on Quanta Computer and draws the conclusion that ingredient manufacturer’s procedure adaptability influence three dimensions of its brand value for client differently. Then, the paper constructs the ingredient suppliers’ brand value under the impact of procedure adaptability. The conclusion offers practical propositions for ingredient suppliers in our country.

scholarly journals Determinant of Nokia's Users Loyalties (Case Study on Societies of Air Simpang Village, Ketahun Subdistrict, Bengkulu Utara)

ETIKONOMI ◽  
2016 ◽  
Vol 15 (1) ◽  
pp. 75-84
Author(s):  
Andi Azhar ◽  
Novilia Novilia
Keyword(s):  
Mobile Phone ◽  
Customer Loyalty ◽  
Regression Testing ◽  
Primary Data ◽  
Price Perception ◽  
Independent Variable ◽  
The Impact ◽  
Positive Effect

This study aimed to analyze the impact of the quality and price perception to the loyalty of Nokia mobile phone users in the Air Simpang Village. Ketahun Subdistrict, Bengkulu Utara. The primary data used in this study was obtained from a questionnaire distributed to 318 people who meet the criteria respondent sample. The results showed that the quality of the product has positive effect on customer loyalty, and price has a positive effect on customer loyalty. Based on regression testing, the independent variable that most influence on customer loyalty of mobile phone users in the Water Village Simpang is the price.DOI: 10.15408/etk.v15i1.2837 

Transparent Classrooms

2013 ◽  
pp. 142-152
Author(s):  
Carla Ganito
Keyword(s):  
Mobile Phone ◽  
School Administrators ◽  
National Level ◽  
Interesting Case ◽  
Global Context ◽  
Uptake Rates ◽  
Mobile Phone Usage ◽  
Mobile Culture ◽  
The Impact

This article analyzes the use of the mobile phone in Portuguese classrooms in order to examine new practices of disclosure and transparency. A literature review provides a global context of the nature of the mobile phone, and contextualizes an overview of the current usage trends in Portugal. The high uptake rates of mobile phone usage in Portugal means that this country can be considered an interesting case study for the usage of mobile phones in educational settings. Evidence of a young mobile culture gathered in recent research studies conducted at the national level and on a qualitative case study of high-school teachers, provides a basis for a practical discussion of the impact of the mobile phone on the Portuguese education system. Building on the views from different actors- students, teachers, parents, and school administrators- the paper closes with the proposition of the mobile phone as a valid educational tool that requires new skills and strategies for a successful integration.

A Development Impact Assessment on the Use of ICT (Mobile Phone) in Rural Areas of Bangladesh

2015 ◽  
Vol 7 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Mahfuz Ashraf
Keyword(s):  
Rural Communities ◽  
Mobile Phone ◽  
Rural Areas ◽  
Information Diffusion ◽  
Participant Observation ◽  
Group Discussion ◽  
Interview Participant ◽  
Study Context ◽  
The Impact

In the context of the rapid growth of mobile phone penetration in developing countries, mobile telephony is currently considered to be particularly important for development as it may provide an opportunity to address the informational challenges. The research objective is to develop and examine a framework for assessing the impact of mobile phone towards the development of fsocio-economic stipulation in a remote area of Bangladesh as an innovative and effective way. To conduct this research, the authors have promoted an interpretive qualitative research style within a case study context. This research grounded on Communications for Development (C4D) approach for enquiry, analysis and testing. In this research, one of the mobile phone services named Krishi Jigyasha 7676 (agri-solutions service) has been used as ICT intervention in rural areas of Bangladesh. Furthermore, data was collected through personal interview, participant observation, group discussion and questionnaires from the rural community involving in agricultural activities and received information from Krishi Jigyasha 7676 services about their farming. The field results have been analyzed according to Communications for Development (C4D) approaches. Therefore, the field data reflected that how information diffusion improve and resolve the rural communities' agricultural queries and problems to enhance their livelihood.

scholarly journals EMERGENCE OF ECONOMIC INTELLIGENCE APPROACH IN WEST AFRICA: CASE OF A TELCO IN BURKINA FASO

2020 ◽  
Vol 2 (5) ◽  
pp. 391-400
Author(s):  
Dr. Honoré Ouédraogo ◽  
Dr. Théophile Bindeouè Nassè
Keyword(s):  
West Africa ◽  
Mobile Phone ◽  
Theoretical Approach ◽  
Methodological Approach ◽  
And Performance ◽  
The Impact ◽  
The Relationship ◽  
The City ◽  
Intelligence Approach

This paper focuses on the relationship between economic intelligence (EI, understood in the informational sense of the term, Martre (1994) and performance. It raises the question of the impact of the deployment of EI on improving the company’s results. Our theoretical approach is based on the corpus of management of the EI system, which is a dedicated IS. The epistemological positioning is of the constructivist type and the methodological approach, of the qualitative type. As for our approach, it is based on an exploration based on a case study in the mobile phone sector investigated in 2018 in BurkinaFaso, especially in the city of Ouagadougou. Our results showthat steering the dynamics of EI improves the performance of the organization in the terms of achieving pre-established objectives. This case study addresses its own limits and it may be subject to some extensions in the future.

Transparent Classrooms

2011 ◽  
Vol 1 (3) ◽  
pp. 59-69 ◽  
Author(s):  
Carla Ganito
Keyword(s):  
Mobile Phone ◽  
School Administrators ◽  
National Level ◽  
Interesting Case ◽  
Global Context ◽  
Uptake Rates ◽  
Current Usage ◽  
Mobile Phone Usage ◽  
The Impact

This article analyzes the use of the mobile phone in Portuguese classrooms in order to examine new practices of disclosure and transparency. A literature review provides a global context of the nature of the mobile phone, and contextualizes an overview of the current usage trends in Portugal. The high uptake rates of mobile phone usage in Portugal means that this country can be considered an interesting case study for the usage of mobile phones in educational settings. Evidence of a young mobile culture gathered in recent research studies conducted at the national level and on a qualitative case study of high-school teachers, provides a basis for a practical discussion of the impact of the mobile phone on the Portuguese education system. Building on the views from different actors- students, teachers, parents, and school administrators- the paper closes with the proposition of the mobile phone as a valid educational tool that requires new skills and strategies for a successful integration.

scholarly journals Impact of Mobile Phone Services on the Traditional Telecommunication Services in India

2021 ◽  
pp. 211-225
Author(s):  
Laveena C. Crasta ◽  
Shailashri V. T.
Keyword(s):  
Mobile Phone ◽  
Secondary Data ◽  
Annual Reports ◽  
Sources Of Information ◽  
Digital Revolution ◽  
Secondary Sources ◽  
Telecommunications Services ◽  
Telecom Sector ◽  
The Impact

Background/Purpose: Telecommunication is a principal element in the current technology-driven world. The impact of mobile phone services over traditional services is the key to India witnessing the Digital revolution. This paper highlights the mobile phone services that have impacted the traditional services and the digital penetration that has been observed in almost every sector. Design/Methodology/Approach: This study is mainly based on the data collected from secondary sources of information. The secondary data sources are from annual reports of the telecom sector and websites. It is an explorative research case study that shows the emergence of mobile phone services over traditional telephone services and performs PESTLE analysis. Findings/Result: Based on the study, India has moved into a digital population to a great extent through the advancements in technology and internet services through data packs and broadband connections. The mobile phone services along with the Telecom sector in India have played a crucial role in this transformation with connectivity, affordability, and technological change. Originality/Value: This paper analyzes and interprets the data collected from the past 10 years with respect to telecommunications services and mobile services in India. Based on the findings and their interpretation, new knowledge in the form of recommendations/suggestions is presented. Paper Type: Industry Analysis as a Research Case Study.

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