The Social Media Monitoring Process and its Role in Social Media Strategy Development

2021 ◽  
pp. 144-152
Author(s):  
Cécile Zachlod ◽  
Marc K. Peter
Keyword(s):  
Social Media ◽  
Strategy Development ◽  
Monitoring Process ◽  
The Social ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Social Media Strategy

scholarly journals Social Media Monitoring: An Innovative Intelligent Approach

Designs ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 24 ◽  
Author(s):  
Emmanouil Perakakis ◽  
George Mastorakis ◽  
Ioannis Kopanakis
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Reputation Management ◽  
Accuracy Improvement ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Intelligent Approach ◽  
Online Reputation ◽  
Monitoring Platform ◽  
Social Media Strategy

Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. These tools allow for better social media monitoring and analysis through the provision of vital insights. The use of artificial intelligence (AI) to such analysis enables for marketing tasks automation, accuracy improvement and human efforts reduction. In this respect, this paper proposes an AI-powered social media monitoring platform, which has been designed with an innovative approach, towards enabling digital marketers to better understand customers with intelligent insights in a manner like never before. The proposed platform helps by analyzing insights for effective online reputation management and competitors monitoring. In addition, this paper elaborates on contributions in respect to social media monitoring issues, mentions analysis uncovering knowledge, smarter insights and personalized advice to help in improving brands web and social presence, negative and positive conversations, competitors analysis ensuring brands are on top of the marketing game and social media strategy improvement.

scholarly journals The social life of COVID-19: Early insights from social media monitoring data collected in Poland

2020 ◽  
Vol 26 (4) ◽  
pp. 3056-3065
Author(s):  
Joanna Burzyńska ◽  
Anna Bartosiewicz ◽  
Magdalena Rękas
Keyword(s):  
Social Media ◽  
Social Life ◽  
Global Pandemic ◽  
The Social ◽  
Social Media Platforms ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Novel Coronavirus ◽  
Online Conversation ◽  
Media Data

Research has revealed that social media data may be promising in many health threats and help to understand how people respond to them. As the outbreak of a novel coronavirus disease (COVID-19) is a global pandemic, a real-time social media monitoring is needed to know the scale of this phenomenon. We have reported the frequency, reach and impact of online mentions about the COVID-19 illness taken from social media platforms: Facebook, Instagram, Twitter, blogs, forums, and news portals to highlight and better understand the scope of coronavirus discussion in Poland. We used SentiOne social listening tool to gather the data and perform the monitoring between 24 February 2020 to 25 March 2020. We found a total of 1,415,750 mentions related to COVID-19 which gives the average 47,192 mentions per day. 95.36% (1,350,059) of mentions were people’s updates and expressions, 4.64% (65,691) mentions were articles from news portals and social media. Males have dominated the online conversation about COVID-19 (65.32% vs 34.68% females). At the same time, women were more likely to discuss the topic on social media platforms such as: Facebook, Twitter, and Instagram. We concluded with theoretical and practical implications.

scholarly journals Social Media and the Political Campaign Industry in Indonesia

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Muninggar Sri Saraswati
Keyword(s):  
Social Media ◽  
The Political ◽  
Political Campaign ◽  
The Social ◽  
Political Forces ◽  
Economic Forces ◽  
Social Media Monitoring ◽  
Use Of Social Media ◽  
Media Monitoring ◽  
Depth Interviews

The use of social media has been expanding rapidly that it recently overwhelmed not only players in Indonesian electoral and political scenes but also general public. While previous studies appeared to put an emphasis on the technological forces (that is, the social media), the political forces (the political parties, politicians or candidates) or cultural forces (the voters or social media users) alone to understand the development, this article argues that the use of social media in electoral campaigning requires mediation by economic forces as represented by the political campaign industry. Based on a series of in-depth interviews with key politicians, campaigners, social media users and media people, the involvement of the political campaign industry in the commodification of social media is found.  Such a commodification has resulted in the emergence of buzzing, social media users mobilization and social media monitoring.  

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Importance of University Social Media Communications in Czech Republic

2021 ◽  
Vol 15 ◽  
pp. 67-73
Author(s):  
Radomila Soukalová ◽  
Jiří Ježek
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Effective Communication ◽  
Target Groups ◽  
The Czech Republic ◽  
Secondary Research ◽  
Media Communications ◽  
Social Media Monitoring ◽  
Media Monitoring

This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.

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