Revitalizing the ‘International’ in International Entrepreneurship: The Promise of Culture and Cognition

Author(s):  
Robert J. Pidduck ◽  
Daniel R. Clark ◽  
Lowell W. Busenitz
Author(s):  
Zoltán Kövecses

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.


Author(s):  
Jamie L. Mullaney

While the relationship between culture and cognition has long-standing roots in sociological thought, scholars face the issue regarding how to “do” cognitive sociology. This chapter discusses the methodological approach of social pattern analysis (SPA) from Zerubavel’s social mindscapes tradition or culturalist cognitive sociology (SM/CCS), which encourages researchers to move away from content-driven inquiries toward those that explore processes across time, context, and even disciplinary boundaries. Using the specific example of virginity studies, the chapter then demonstrates how the flexible nature of SPA may serve as an asset in understanding generic identity processes more broadly.


1996 ◽  
Vol 20 (4) ◽  
pp. 5-8 ◽  
Author(s):  
Robert D. Hisrich ◽  
Sandra Honig-Haftel ◽  
Patricia P. Mcdougall ◽  
Benjamin M. Oviatt

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