Konceptuelle metaforer som selektionskriterium for Dansk litteraturs kanon - med fokus på elevers literacytilegnelse på tværs af tidsrum, sprog og kultur i arbejdet med kanonlitteratur

This article argues that an increased focus on the inherent conceptual metaphors of chronotopes in canonical literature may contribute to students’ awareness of the historical and literary development in time and space. Thus, expanding their literacy-skills acquisition in comparison to the linear chronological periodization, author-portrait and text reading that typically characterize the reading of canon literature. Furthermore, the article argues that an increased focus on bi- and multilingual students’ interpretation of conceptual metaphors may contribute to the historical and literary development.

TEACHING ACADEMIC WRITING IN ENGLISH TO STUDENTS OF ECONOMICS THROUGH CONCEPTUAL METAPHORS

The article addresses EFL students’ academic writing competence by fostering and evaluating their writing practices through conceptual metaphors. The research dataset comprised 102 Russian students majoring in economics. The students received the instruction based on the framework of the Conceptual Metaphor Theory during their EAP, ESP and EMI courses in economics. Metaphor Identification Procedure VU University Amsterdam (MIPVU) and the method of metaphoric modeling were used to assess EFL writing competence in economic knowledge domains – knowledge of terms and specific concepts, represented as conceptual metaphors. The statistical analysis did not show significant changes in the writing competence level of students when their EAP and ESP writing was compared. However, statistical differences were revealed in the use of metaphors when the students progressed from their EAP to EMI course and from their ESP to EMI course. The qualitative analysis demonstrated main differences within the conceptual metaphor domains in ESP and EMI writing. On the whole, the results reported here suggest the dynamics of FL writing competence of the Russian students specializing in economics when attending an EAP course, an ESP course and an EMI course in economics at the university.

Analysis of Conceptual Metaphors in Deutschewelle Newspaper based on the Perspective of Linguistic Relativity

Generally, metaphor is a language style that is often used as a form of creativity in communicating. However, the wider scope of the use of metaphors has led to interference from other aspects, one of which is the cultural aspect. Cultural aspect is considered to play an important role in shaping the way each individual perceives something. To prove this perspective, this study aims to identify whether the use of metaphors can be influenced by culture, when compared to the perspective of linguistic relativity. The object of this research was discourse text in Deutchewelle newspapers in Indonesian and German. The 5-Step Metaphor Analysis Method was used in this research. From the results of the meaning analysis that has been done, it shows that there is a conceptual metaphor use which is influenced by cultural aspect. This means that the use of metaphors based on the perspective of linguistic realativity is acceptable.

The New Zombie Apocalypse and Social Crisis in South Korean Cinema (translation into Russian)

The popular culture version of the zombie, developed over the latter half of the twentieth century, made only sporadic appearances in South Korean film, which may in part be attributed to the restrictions on the distribution of American and Japanese films before 1988. Thus the first zombie film Monstrous Corpse (Goeshi 1980, directed by Gang Beom-Gu), was a loose remake of the Spanish-Italian Non si deve profanare il sonno dei morti (1974). Monstrous Corpse was largely forgotten until given a screening by KBS in 2011. Zombies don’t appear again for a quarter of a century. This article examines four zombie films released between 2012 and 2018: “Ambulance”, the fourth film in Horror Stories (2012), a popular horror portmanteau film; Train to Busan (2016) (directed by Yeon Sang-Ho), the first South Korean blockbuster film in the “zombie apocalypse” sub-genre; Seoul Station (2016), an animation prequel to Train to Busan (also directed by Yeon Sang-Ho); and Rampant (2018, directed by Kim Seong-Hun ), a costume drama set in Korea’s Joseon era. Based on a cognitive studies approach, this article examines two conceptual metaphors which underlie these films: the very common metaphor, LIFE IS A JOURNEY, and the endemically Korean metaphor THE NATION IS A FAMILY.

Metaphors and the Degree of Conventionality in Translation of Prose Fiction: A Fraction of the Whole in Focus

The idea of metaphor classification is regarded as how felicitously they are entrenched in everyday language spoken by ordinary people. Metaphor conventionality can be regarded as a scale whose opposite ends constitute conventional and creative metaphors. Logic indicates that the majority of linguistic metaphors are well-worn and conventional rather than novel, since an excess of novel metaphors may remarkably bring about “communicative surprise” (Rabadán Álvarez, 1991) thus increase cognitive processing time and even hinder perceiving. Metaphorical creativity, as the other extreme of the scale of conventionality, can be looked at as the use of conceptual metaphors and/ or their linguistic manifestations that are creative or novel. This study seeks to scrutinize the scale of conventionality in the Persian translation of A Fraction of the Whole. MIP known as Metaphor Identification Procedure put forward by the Pragglejaz Group (2007) was employed in the study to identify metaphors. The findings reveal that, sometimes, the metaphors used in L1 are novel or creative, but the translator draws upon conventional or entrenched ones in L2, or vice versa. The aim is to show the translator's choice of metaphor in terms of a conventionality scale using some previous cognitive models in this regard.

Language of Persuasion: Analysis of Conceptual Metaphors in Political Discourse

The aim of this article is to study the scope of conceptual metaphors as a persuasive tool inherent to political discourse in English. In particular, it dwells upon the use of four conceptual metaphors such as NATION IS A FAMILY, STATE IS A BODY, POLITICS IS A WAR, and POLITICS IS A GAME. For this purpose, the transcripts of twenty-eight public speeches delivered by David Cameron, Hillary Clinton, Theresa May, and Donald Trump were analysed. The results revealed numerous functions of these metaphors in the process of persuasion. Apart from that, the analysis showed that the majority of the analysed politicians resort to the source domain of WAR to conceptualise their political activities, while the source domain of GAME is the least frequently used.

A note on the career of metaphorical domains

One of most dominant conceptual metaphors used to talk about the COVID-19 across languages and cultures is the war metaphor, but many other metaphors have been attested, exploiting a wide range of source domains. It appears, however, that there is a sort of evolutionary movement concerning the frequency with which particular source domains are used, progressing first towards more aggressive, war-like concepts, then after a sort of culmination in the spring of 2020, towards other related concepts, as the epidemic turned into a pandemic, and as new waves of infections emerged. However, we can now observe the beginnings of a new cycle: the domain that has so far been conceptualized metaphorically in terms of other source domains is now beginning to emancipate itself, becoming itself a source domain. Metaphorically speaking, when we study this switch, we study not the career of a metaphor, but the career of a domain (which in our opinion is even more exciting than the former enterprise). The aim of this article is to shed some light on this incipient trend by taking a look at the constellation of two (among many possible) factors that may have facilitated this mutation: the phenomenon of domain homogenization (towards a negative paragon) as a semantic catalyst and the family of XY(Z) constructions as the formal catalyst.

War and Apocalypse Metaphors in Media Discourse on the Pandemic and Earthquake in Croatia 2020/2021

The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing political topics, and these metaphorical frames are considered to affect the way people regard these issues, perceive the world, and act, on both the individual and collective level. In accordance with these research studies, in this paper, we will regard the metaphor as a cognitive tool that classifies our conceptual system and enables the understanding of our experiences. The objective of this paper is to examine the use of conceptual metaphors in media discourse on the corona crisis and the earthquake crisis caused by the quake in Petrinja. The research was conducted in three steps, following the methodology of critical metaphor analysis (Charteris-Black, 2004). In the first step, the identification of metaphorical expressions was performed by using a big data corpus of articles published by Croatian web-portals from the beginning of the pandemic (from January 2020 to April 2021) and after the Petrinja earthquake (from 29 December 2020). In the second step, the dominant conceptual metaphors employed in communicating the two crises were interpreted. The results of this interpretation are that war metaphors are ubiquitous in reporting on the COVID-19 disease pandemic, and the apocalypse metaphor is used in reporting on the earthquake. In the third step of the analysis, the reasons and implications of the occurrence of these metaphors are explained.

Numerical origins: The critical questions

Four perspectives on numerical origins are examined. The nativist model sees numbers as an aspect of numerosity, the biologically endowed ability to appreciate quantity that humans share with other species. The linguistic model sees numbers as a function of language. The embodied model sees numbers as conceptual metaphors informed by physical experience and expressed in language. Finally, the extended model sees numbers as conceptual outcomes of a cognitive system that includes material forms as constitutive components. If numerical origins are to be found, each perspective must address one or more critical questions that will require working across discipline boundaries.