Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

An analysis of Arabic metaphorical and/or metonymical compounds

2018 ◽  
Vol 8 (1) ◽  
pp. 100-133 ◽  
Author(s):  
Aseel Zibin ◽  
Abdel Rahman Mitib Salim Altakhaineh
Keyword(s):  
Native Speaker ◽  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Blending ◽  
Semantic Transparency ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
The One ◽  
Metaphor And Metonymy

Abstract This study provides an analysis of Arabic metaphorical and/or metonymical compounds, extracted from a 20,000-word corpus, based on Conceptual Metaphor Theory and Conceptual Blending Theory. The analysis focuses on the semantic transparency of these compounds, on the one hand, and their linguistic creativity, on the other. In line with Benczes (2006, 2010), we suggest that the comprehension of Arabic metaphorical and/or metonymical compounds is possibly one of degree depending on which element is affected by metaphor and metonymy. Here, it is proposed that there are compounds which are more creative than others. We argue that in addition to the degree of semantic transparency and linguistic creativity of Arabic metaphorical and/or metonymical compounds, there are other factors that can influence the comprehension of these compounds; namely, the frequency of the compound, the conventionality of the metaphors involved in the compound and whether conceptual metonymy acts on the compound. Our proposal is supported by the judgments of 12 native-speaker informants, who were asked to provide the meaning of 35 Arabic metaphorical and/or metonymical compounds. The study concludes with recommendations for further research.

Once Upon a Time in the Realm of Notions : The Conceptualisation of Novak Djokovic-Inspired Personality Shifts

2020 ◽  
pp. 1-23
Author(s):  
Nenad Blaženović ◽  
Emir Muhić
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Tennis Player ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Bilingual Speakers ◽  
Metaphor Theory

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.

scholarly journals Multimodal Metaphor in Ten Dutch TV Commercials

2007 ◽  
Vol 1 (1) ◽  
pp. 15-34 ◽  
Author(s):  
Charles Forceville
Keyword(s):  
Case Studies ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Structuring Element ◽  
Systematic Examination ◽  
Central Factor ◽  
Metaphor Theory ◽  
Tv Commercials

Since the publication of Lakoff and Johnson’s Metaphors We Live By (1980), conceptual metaphor theory (CMT) has dominated metaphor studies. While one of the central tenets of that monograph is that metaphors are primarily a phenomenon of thought, not of language, conceptual metaphors have until recently been studied almost exclusively via verbal expressions. Another limitation of the CMT paradigm is that it has tended to focus on deeply embedded metaphors rather than on creative metaphors of the kind that Black (1979) discusses. One result of this focus is that relatively little attention is paid in CMT to the form and appearance a metaphor can assume (cf. Lakoff and Turner 1989). Clearly, which channel(s) of information (language, visuals, sound, gestures, among others) are chosen to convey a metaphor is a central factor in how a metaphor is construed and interpreted. A healthy theory of metaphor as a structuring element of thought therefore requires systematic examination of both its multimodal and its creative manifestations. Conversely, research into non-verbal and multimodal metaphor can help the theorization of multimodality.In this paper it is shown that creative metaphors occurring in commercials usually draw on a combination of language, pictures, and non-verbal sound. After an inventory of parameters involved in the analysis of multimodal metaphors, ten cases are discussed, with specific attention to the role of the various modes in the metaphors’ construal and interpretation. On the basis of the case studies, the last sections of the paper discuss three issues that are crucial for further study: (1) the ways in which similarity is cued in multimodal, as opposed to verbal, metaphors; (2) the problems adhering to the verbalization of multimodal metaphors; (3) the influence of textual genre on the interpretation of multimodal metaphors.

scholarly journals Images of Ukraine-EU relations in conceptual metaphors of Ukrainian mass media

2018 ◽  
Keyword(s):  
Mass Media ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Conceptual Spaces ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Depth Study ◽  
The Eu

This paper discusses the system of conceptual metaphors reconstructed via analysis of metaphorical expressions (ME) employed by eight popular Ukrainian newspapers (Holos Ukrainy, Uriadovyi Kurier, Den', Dzerkalo Tyzhnya, Gazeta Po-Ukrains'ky, Segodnya, Ukraina Moloda, and Kommmentarii) published in January – June, 2016. The ME describe perceptions of the EU, Ukraine, and their cooperation in the target conceptual spaces of POLITICS and ECONOMY. The data are processed according to an authentic methodology applicable to multiple metaphorical expressions [Zhabotynska 2013a; 2013b; 2016]. Grounded on the findings of Conceptual Metaphor Theory [Lakoff and Johnson 1980], this methodology represents an algorithm for exposure and further description of conceptual metaphors applied in a thematically homogeneous discourse, and manifested by multiple ME. Their analysis, aiming to portray some metaphorical system as a whole, provides an in-depth study of its target and source conceptual spaces and an empirically rigorous account of their cross-mapping influenced by the discourse type. In this study focused on mass media political discourse, the reconstructed system of conceptual metaphors demonstrates Ukraine’s stance on its relations with the EU and contributes to understanding the role of political metaphor as a mind-shaping device.

“The suburbs are exploding”

2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Conceptual Domain ◽  
Other Hand ◽  
Metaphor Theory ◽  
The One

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.

scholarly journals Gregory of Nyssa’s Engagement with Conceptual Metaphors

2019 ◽  
Vol 26 (1-2) ◽  
pp. 112-146
Author(s):  
Isabella Sandwell
Keyword(s):  
Conceptual Metaphor ◽  
Human Language ◽  
Thought Processes ◽  
Ordinary People ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Gregory Of Nyssa ◽  
Metaphor Theory

Abstract This essay explores what Gregory of Nyssa is doing when he claims in Against Eunomius that his use of the language of “father,” “son” and “begetting” for the divine is supported by the “apprehension of ordinary people” and by the “judgement of nature.” It uses conceptual metaphor theory in order to show that while Gregory recognised the role of ordinary human language in comprehending the divine, and so engaged with normal conceptual mappings from the domain of kinship, he also sought to transform those mappings in order to transform peoples’ thought processes and thus how they conceptualised the divine.

Seeing the Dao: conceptual metaphors and the philosophy of religion

2015 ◽  
Vol 51 (3) ◽  
pp. 307-322 ◽  
Author(s):  
VICTORIA S. HARRISON
Keyword(s):  
Conceptual Metaphor ◽  
Deep Structure ◽  
Philosophy Of Religion ◽  
East Asian ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Cultural Philosophy ◽  
Metaphor Theory ◽  
Ways Of Thinking

AbstractThis article suggests that different philosophical traditions have developed and matured around particular conceptual metaphors. It proposes that conceptual metaphor theory provides a useful tool with which to think about different world philosophical traditions, as it can reveal the deep structure of networks of ideas. Conceptual metaphors are not just linguistic devices; rather they organize whole networks of thought, experience, and activity. This idea is explored and special attention paid to the role of those conceptual metaphors that structure ways of thinking about knowledge within Western, Indian, and East Asian traditions. The article concludes with some reflections on the implications of this approach for inter-cultural philosophy of religion.

scholarly journals Conceptual Metaphor of Eliot’s Waste Land Versus Al-Sayyab’s Rain Song

2019 ◽  
Author(s):  
Mohamed Ayed Ibrahim Ayassrah ◽  
Mohd Nazri Latiff Azmi
Keyword(s):  
Conceptual Metaphor ◽  
Modern Poetry ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
The Waste Land ◽  
Waste Land ◽  
Metaphor Theory ◽  
Arabic And English ◽  
Logical Mapping ◽  
Modern Arabic

Of the rhetorical tools, metaphor still has insufficient interest, primarily as a crosscultural phenomenon though it is an attractive and vivid area, so it should be studied and highlighted (Suhadi, 2018) and (Barton, 2017). This comparative study investigated the conceptual metaphor in modern Arabic versus English poetry with reference to Al-Sayyab and T. S. Eliot as two poles of modern poetry in Arabic and English. This study tried to shed light on the frequency of the conceptual metaphors in Al-Sayyab’s The Rain Song versus Eliot’s The Waste Land. Besides, it aimed to explore the similarities and differences between the two poems in using the CMT orientational ’Up’ and ’Down’ strategy. However, to accomplish its aims, this study adopted Lakoff and Jonson’s Conceptual Metaphor Theory ’CMT’ (1980); this theory asserted that metaphor is an inborn mental system in which we understand a certain concept in terms of another by drawing a logical mapping between the source domain and the target one. Finally, the study found that modern poetry was wealthy of conceptual metaphors. It also discovered that The Rain Song involved 65.29% conceptual metaphors of its total lines, so it exceeded The Waste Land which comprised only 39.40%. Furthermore, the study revealed that the two poems were generally pessimistic in which the ’Down’ domain exceeded the ’Up’ one in each poem. Also, it detected that Eliot was more pessimistic than Al Sayyab who was more optimistic.

The structure of our concepts: A critical assessment of Conceptual Metaphor Theory as a theory of concepts

2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard
Keyword(s):  
Meaning Making ◽  
Conceptual Metaphor ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Specific Domain ◽  
Conceptual Metaphors ◽  
Cross Domain ◽  
Metaphor Theory ◽  
George Lakoff ◽  
Experimental Findings

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.

scholarly journals Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure

2020 ◽  
Vol 28 ◽  
pp. 177-189
Author(s):  
Lorena Bort-Mir
Keyword(s):  
Language Learning ◽  
Social Status ◽  
Conceptual Metaphor ◽  
Spatial Position ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Conceptual Metaphors ◽  
Multimodal Analysis ◽  
Metaphor Theory ◽  
Tv Commercial

Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational metaphors are those that rely on spatial position to map concepts into other ones, referring to a relation of valence and verticality. Stated by Kövecses (2010) conceptual metaphors such orientational ones draw ‘upward’ and ‘downward’ spatial positions in which ‘upward’ is usually referred to as having positive connotations, whereby their opposites, ‘downwards’, are understood as negative. This paper seeks to unveil how the orientational metaphor good is up is employed in a filmic narrative of a language learning application for technological devices named Babbel. The present analysis is developed under the application of FILMIP (Filmic Metaphor Identification Procedure, Bort-Mir 2019). In the analyzed narrative, the orientational metaphor good is up is represented in the Babbel TV commercial (2018) as a tool for persuading customers that the best way of escalating positions at work is by learning new languages. This analysis demonstrates how orientational metaphors in multimodal media emerge as a convenient device for marketing campaigns in the context of social status improvement.

Sign in / Sign up

Export Citation Format

Share Document