Generating Customer Insights Using the Digital Shadow of the Customer

2021 ◽  
pp. 322-329
Author(s):  
Kristof Briele ◽  
Marie Lindemann ◽  
Raphael Kiesel ◽  
Robert H. Schmitt
Keyword(s):  
2021 ◽  
Vol 13 (14) ◽  
pp. 7697
Author(s):  
Sung Yul Ryoo ◽  
Sang Cheol Park

Shadow work continues to witness a significant uptick in the context of mobile shopping. Therefore, we question whether shadow work perceived by mobile shoppers may become a bigger problem, create fatigue for mobile shoppers, and lead them to discontinue the use of mobile shopping apps. This study examines the relationship between shadow work and the discontinuance of mobile shopping apps. Data from a total of 266 completed surveys were collected by a market research firm. We adopted partial least squares structural equation modeling (PLS-SEM) to assess both the measurement and structural components of the model. The results show that both information overload and system feature overload positively influence individuals’ shadow work. This study explores the concept of shadow work in the context of mobile shopping apps. Specifically, the study developed the relationships between the antecedents and consequences of shadow work in the mobile shopping context. The main contribution of our study is that it introduces an integrative model of shadow work in the mobile shopping context, highlighting the importance of shadow work.


2021 ◽  
Vol 4 (2) ◽  
pp. 36
Author(s):  
Maulshree Singh ◽  
Evert Fuenmayor ◽  
Eoin Hinchy ◽  
Yuansong Qiao ◽  
Niall Murray ◽  
...  

Digital Twin (DT) refers to the virtual copy or model of any physical entity (physical twin) both of which are interconnected via exchange of data in real time. Conceptually, a DT mimics the state of its physical twin in real time and vice versa. Application of DT includes real-time monitoring, designing/planning, optimization, maintenance, remote access, etc. Its implementation is expected to grow exponentially in the coming decades. The advent of Industry 4.0 has brought complex industrial systems that are more autonomous, smart, and highly interconnected. These systems generate considerable amounts of data useful for several applications such as improving performance, predictive maintenance, training, etc. A sudden influx in the number of publications related to ‘Digital Twin’ has led to confusion between different terminologies related to the digitalization of industries. Another problem that has arisen due to the growing popularity of DT is a lack of consensus on the description of DT as well as so many different types of DT, which adds to the confusion. This paper intends to consolidate the different types of DT and different definitions of DT throughout the literature for easy identification of DT from the rest of the complimentary terms such as ‘product avatar’, ‘digital thread’, ‘digital model’, and ‘digital shadow’. The paper looks at the concept of DT since its inception to its predicted future to realize the value it can bring to certain sectors. Understanding the characteristics and types of DT while weighing its pros and cons is essential for any researcher, business, or sector before investing in the technology.


Author(s):  
L.R. Girfanova ◽  
◽  
R.R. Abdyrasulova ◽  

The development of digital technologies offers a wide range of opportunities to increase production efficiency, which relies on known tools and methods that transform in modern conditions. Many researchers note that the specialization most characteristic of complex knowledge-intensive industries has high prospects and is evident in all sectors of the national economy. Its combination with cooperation and outsourcing brings momentum to the development of both individual enterprises and the industry as a whole. It has been found that in light industry, which had a developed system of specializations, the return to this practice is difficult due to significant changes in the industries related to the liquidation of large mass production enterprises and the lag in the creation of digital twins, which are the basis at the stage of production preparation. Lost in the process of transition to a market economy, large production with a complete cycle is now successfully replaced by specialized small and medium-sized production, using high-performance equipment combined with modern digital technologies. It is obvious that the garment industry has entered a new cycle of development characterized by a high degree of specialization against the background of the application of digital technologies at all stages of the product life cycle. The significant lag in the application of digital technologies at the stage of production of light industry products is overcome, especially in the transition to additive technologies. It is noted that the digital shadow complements the information digital twin, which is especially relevant from the point of view of production. The introduction of digital technologies in specialized industries allows to achieve higher productivity and payback of invested capital than in standard production, where such investment is "blurred" due to the lag of related processes of the enterprise. It has been revealed that the modern stage of development of light industry is characterized by the application of fundamentally new technologies based on the creation of a digital twin and digital shadow, which create prerequisites for industrial application of additive technologies in industry. Key words: specialization, cooperation, digitalization, development of light industry


Author(s):  
Benjamin Röhm ◽  
Reiner Anderl

Abstract The Department of Computer Integrated Design (DiK) at the TU Darmstadt deals with the Digital Twin topic from the perspective of virtual product development. A concept for the architecture of a Digital Twin was developed, which allows the administration of simulation input and output data. The concept was built under consideration of classical CAE process chains in product development. The central part of the concept is the management of simulation input and output data in a simulation data management system in the Digital Twin (SDM-DT). The SDM-DT takes over the connection between Digital Shadow and Digital Master for simulation data and simulation models. The concept is prototypically implemented. For this purpose, real product condition data were collected via a sensor network and transmitted to the Digital Shadow. The condition data were prepared and sent as a simulation input deck to the SDM-DT in the Digital Twin based on the product development results. Before the simulation data and models are simulated, there is a comparison between simulation input data with historical input data from product development. The developed and implemented concept goes beyond existing approaches and deals with a central simulation data management in Digital Twins.


2015 ◽  
Vol 9 (2) ◽  
pp. 108-119 ◽  
Author(s):  
Ligita Gaspareniene ◽  
Rita Remeikiene ◽  
Friedrich Georg Schneider
Keyword(s):  

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