Globalization and Social Media Strategies by Financial Institutions Worldwide

Author(s):  
Nurdan Oncel Taskiran ◽  
Nursel Bolat
Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Derrick de Kerckhove

The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.


Author(s):  
Viviana Espinoza-Loaiza ◽  
Rosario Puertas Hidalgo ◽  
Valentín Alejandro Martínez Fernández ◽  
Aurora Samaniego-Namicela ◽  
Eulalia-Elizabeth Salas-Tenesaca

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402097503
Author(s):  
Amanda van den Berg ◽  
Miemie Struwig

The main purpose of this article is to explore the social media policies of financial institutions in South Africa. Owing to the advances in technology, businesses are exposed to many opportunities but also risks in social media platforms. For the study, a thematic framework was considered to analyze social media policies, which included risk and relationship building, brand image and reputation, stakeholders and communities, disciplinary action and compliance as well as professional and personal guidelines. A qualitative document analysis of social media policies of select South African Johannesburg Stock Exchange (JSE) listed financial institutions was then conducted. For the data analysis, a thematic document analysis using a consensual qualitative research process was applied. The results showed that all the financial institutions appreciated the value and opportunities provided by social media and ensured strict compliance to their social media policies. However, there were some financial institutions that did not focus on relationship building, did not mention brand image and reputation, did not include all stakeholders, and did not suggest personal guidelines in their social media policies.


Author(s):  
Janelle Christine Simmons

Social media has transformed the way that people communicate during the 21st century. This occurrence has transformed society in a globalized world by impacting social interactions, financial institutions and ways of completing transactions, ways of communicating as well as the educational sector. This chapter will introduce the audience/reader to definitions/terms such as communication, media, social media and globalization while discussing the role of social media in a globalized world. In addition, an exploratory discussion of social media and education will be established.


2015 ◽  
Vol 11 (4) ◽  
pp. 19-34 ◽  
Author(s):  
Christina Sarigianni ◽  
Stefan Thalmann ◽  
Markus Manhart

The financial sector is characterized as knowledge intensive with knowledge as the key source of competitive advantage. The introduction of social media within the organizational environment has raised the number of knowledge risks that can lead to knowledge leakage and thus to a loss of competitive edge. The authors investigated knowledge risks arising from the use of social media within the financial sector. They interviewed twelve employees from ten different European financial institutions to identify strategies how financial institutions currently deal with knowledge risks. The authors identified three major knowledge risks induced by social media and it appears that financial institutions are skeptical towards social media adoption. However, competition forces financial institutions to adopt social media and to change their attitude. As a consequence, financial institutions need to find different strategies for the management of knowledge risks. The authors identified such strategies and they show which strategies link to the major knowledge risks.


2014 ◽  
Vol 5 (4) ◽  
pp. 14-25 ◽  
Author(s):  
Vipul Gupta ◽  
Sameer Khanna ◽  
Iljoo Kim

Consumers have been banking and trading online for several years now. More ambitious and tech savvy consumers have also been constructing an overview of their financial life by using Personal Finance software like Quicken and online tools such as Yodlee and Mint.com. Since late 1999, Personal Financial Aggregators (PFAs) have started offering internet based services to automate this process of account aggregation. This web account aggregation allows individuals to log onto one Web site and view all of their online accounts in one place. Online accounts that can be aggregated include financial sites (bank, credit card, brokerage, insurance, etc.) as well as lifestyle-based sites (travel awards, email, chat rooms, etc.). The idea behind Personal Financial Aggregation is to offer consumers their own personal portal from which they can see all their finances at a glance, balance and rebalance accounts, make investments, pay bills, etc. In addition to this Web data aggregation, consumers are relying on social media sites such as facebook, tweeter and other internet forums to get financial advice from each other and also to critique various financial products and services. As a result, many Financial Institutions (FIs) are using social media analysis and mining to shape their businesses. FIs include consumer banks, brokerages, insurance, wealth management firms, etc. This paper presents a framework for financial institutions that combines social media mining, web mining, online advice engines, and web aggregation. This framework can be utilized by FIs to analyze online buzz about their products/services and combine those insights with web aggregation and online advice to create different revenue streams and to offer personalized bundled products and services. The authors conducted interviews with various executives at the Global Financial institutions and insurance companies to test and validate this framework. A comprehensive review of top service providers and vendors that can enable and drive this framework is also discussed in this paper, followed by managerial implications, benefits and challenges.


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