The Relationship Between The University Services Marketing And the Leading Orientation And Their Impact In Enhancing The University Reputation

2018 ◽  
Vol 2 (3) ◽  
pp. 110-140 ◽  
Author(s):  
Nusseibeh Ahmed Abdul Wahid

The relationship between the university services marketing and the leading orientation and their impact in enhancing the university reputation: Field study on a sample of administrative leaders in       private universities in the Erbil city Objective - The current study try to find the role of marketing university services (educational services, research services, community services) and the leading orientation (research mobilization, distinction, cooperation, university policies, proactive) as independent variables in enhancing the university's reputation as dependent a variable (Social responsibility, innovation, quality of service, image of the organization) in a sample of private universities in the Erbil city. Methodology of the study - The problem of the study was determined in several questions related to the nature of the correlation relationship - the effect of independent study variables (marketing of university services and leadership orientation) and the dependent variable (the reputation of the university). For this purpose, the hypotheses were subjected to multiple tests. The study used the questionnaire as a means to obtain data from the administrative leaders of the investigated universities. - The study was used the analytical descriptive method. The main and sub-variables were described and correlation and effect relationships were analyzed between the variables using advanced statistical methods (arithmetic mean, standard deviation, percentages, Pearson correlation, multiple regression test) , And the implementation of the statistical program (SPSS-Ver.18). The study was conducted in the educational sector in the city of Erbil, in order to obtain the necessary information for the field through a questionnaire prepared for this purpose and distributed to six universities. The number of respondents was (73) (Presidents of universities, their assistants, deans, their assistants, heads of departments) at the universities in question. The value of the study: The main conclusions of the study are the existence of a significant relationship between the variables of the study and the existence of a significant effect of the independent variable marketing of university services and the leading trend in the dependent variable universities reputation and the existence of variation of the effect of independent variables in the dependent variable in the universities investigated, A set of recommendations, the most important of which is the establishment of a center for the marketing of services at the university level and at the level of each college. In order to conduct a continuous study of the labor market to determine market needs, the university should be aware of the importance of marketing orientation in university education

Author(s):  
Zhakiah Ahmed Amer

The objective of the current study was to detect the relationship between the qualitative differences between the creativity and the age of the student and the age of the parents at birth، family size، birth order، economic and cultural level، loss of parents and their habitat (environment) using the descriptive approach. A total of 953 students، from the first level (males and females) and from the scientific and literary colleges in Khartoum University، Sudan. The results showed no significant differences in creativity، no correlative between the age of the parents and the students' ages in creativity، but there are: - a negative correlative relationship with maternal age at level (0. 01) and a positive correlative relationship with the age of the students at the level (0. 01)، but in both flexibility and fluency، there is a negative correlation relationship statistically significant with the age of students at the level of (0. 01). There is no correlation between the creativity and birth order of the student، creativity and family size، negative correlative relation with family size at (0. 01). The differences in creativity could be attributed to the place of residence at a significant level (0. 01).  


2017 ◽  
Vol 18 (2) ◽  
pp. 107
Author(s):  
Agus Abdullah

The purpose of this research is to improve the objective and subjective career successlecturer at PTIS (private Islamic universities) by stimulating the emotional intelligence, intrinsicmotivation and competence. The population in this study consisted of three Islamic universities inSemarang, namely: Sultan Agung Islamic University (UNISSULA), University of Wahid Hasyim(UNWAHAS) and the University of Muhammadiyah Semarang (UNIMUS). Total questionnairesdistributed to as many as 69 respondents supported by SPSS version 20 as data processorand tools of statistical processing. This study analyzed by linear regression and regressionmoderation. The variables used are: independent variables such as emotional intelligence andintrinsic motivation, moderation variable such as competence and the dependent variable inthe form of objective and subjective career success. The results showed that there is a positiveand significant effect of emotional intelligence on objective and subjective career success andcompetence able to moderate the relationship between intrinsic motivation and career successsubjective.Keywords: Emotional Intelligence, Intrinsic Motivation, Objective Career Success, SubjectiveCareer Success.


2016 ◽  
Vol 9 (10) ◽  
pp. 25
Author(s):  
Abedalqader Rababah

<p>This study tried to examine the factors that influence students’ choice of accounting at X Private University. A questionnaire survey was used to collect data for the five hypotheses which were tested in this study related to the factors of reputation of the university or college, personal interests, job prospect, family members and peers, and media. The findings of the study revealed that personal interests, personality, job prospect, reputation of the university and media did not have a significant influence on the students’ choice of accounting as a major. On the other hand, data analysis shows thatfamily members and peers, significantly related to the students’ choice of accounting as a major. In other words, hypotheses H<sub>1</sub>, H<sub>2</sub>, H<sub>3</sub>, and H<sub>5</sub> are rejected, whereas hypothesis H<sub>4</sub> is accepted. This research contributes to literature by identifying the relationship between the independent variables (reputation of the university, personal interests, job prospect, family members and peers, and media) and the dependent variable (student’s choice of accounting as a major), and the results of the study give valuable information to university's management to know how they can influence families to increase the number of students enrolling in such university, especially accounting students. This research also tested a new variable, which is reputation of the university – a variable that is expected to influence students’ choices.</p>


2020 ◽  
Vol 8 (4) ◽  
pp. 610-628
Author(s):  
Shan Mohammed

The current research sought to identify the intellectual capital and organizational creativity by analyzing the relationship and effect between these two variables within the framework of a random sample consisting of (76) faculty respondents in the faculties of (administration and economics, engineering, pharmacy, literature, agriculture, medicine) at the University of Duhok, The research provided a theoretical briefing on intellectual capital and organizational creativity, as well as identifying the nature of the relationship and impact that exist between these two variables, The model adopted correlation and one-way effect, and the research was based on a set of hypotheses that were surveyed on the research sample, as several statistical tools were used to analyze data, including description and diagnosis of the sample and Pearson correlation analysis, In addition to analyzing simple linear regression to determine the nature of the effect between the variables under study, the research reached a number of conclusions, the most important of which are: There is a positive significant correlation relationship between the components of intellectual capital separately and organizational creativity collectively, There is an influential relationship of moral significance for the components of intellectual capital separately in organizational creativity in a collective manner. It was also proposed to motivate managers in the researched colleges by providing opportunities to participate in courses at home and abroad in order to develop their creative skills.


2021 ◽  
Vol 12 (3) ◽  
pp. 263-277
Author(s):  
Indra Muis ◽  
Puji Isyanto

Market orientation, transformational leadership, and partnership strategy effects on organizational performance mediated by competitive advantage in non-profit private universities are not widely discussed and well understood. The research aimed to describe the implementation of market orientation, transformational leadership, and partnership strategy, competitive advantage, and organizational performance. The research also analyzed the effects of the independent variables (market orientation, transformational leadership, and partnership strategy) and intervening variable (competitive advantage) on the dependent variable (organizational performance). The research applied a quantitative method. The respondents were 38 rectors or vice-rectors from private universities using simple random sampling. The data were analyzed using the PLS technique. The results show that all independent variables have positive effects on competitive advantage, except partnership strategy. Competitive advantage also has a positive effect on organizational performance. The practical research implication is that human resources in universities must have excellent service-oriented. They need to communicate well and coordinate to deliver better service to the students to be competitive and achieve better performance. In conclusion, to increase the university performance, the university leaders need to encourage all employees and faculty members to deliver the best service to the stakeholders of the universities and coordinate well across units to discuss issues and share ideas to solve the problems they have in service delivery. Then, the employees and faculty members will know what to improve and provide, and private universities will be much more competitive because of their reliable resources and capabilities.


2021 ◽  
Vol 12 (2) ◽  
pp. 308
Author(s):  
Ola Mohammad Khersiat

This study investigates the impact of applying IFRS 15 standard on the profitability of Jordanian telecommunications companies (case study: Jordan Orange Telecom). The study addresses three independent variables, namely, contract revenue, customer contract assets and customer contract liabilities and their impact on the ROA, ROE and PM in Orange Jordan. The researcher has investigated the relationship and impact of the independent variables on dependent variables by analysing financial statements after applying IFRS15 for 2017, 2018, 2019. The study concludes that there is a relationship and impact between contract revenue and ROA and ROE, where the correlation coefficient amounted to (99.8, 99.0) respectively, with a level of significance (0.02, 0.04). The coefficient of determination (R2) amounted to (99.6%), indicating that contract revenue interprets (99.6%) of the return on assets in Orange Telecom. Also, the coefficient of determination (R2) amounted to (99.9%), indicating that contract revenues interpret (99.9%) of the ROE in Orange Telecom. The correlation coefficient between contract revenue and PM amounted to (99.2) with a level of significance (0.08), where a correlation relationship is noticed but with a level of significance exceeding (0.05). As for customer contract assets and customer contract liabilities, no relationship or impact is found betweem these and ROA, ROE and PM in Jordan Orange Telecom.Accordingly, the study recommends that companies in Jordan should abide by IFRS15 in order to increase corporate profitability.


2018 ◽  
Vol 2 (3) ◽  
pp. 206-219
Author(s):  
Louay Qais Abdullah ◽  
Duraid Faris Khayoun

The study focused basically on measuring the relationship between the material cost of the students benefits program and the benefits which are earned by it, which was distributed on college students in the initial stages (matinee) and to show the extent of the benefits accruing from the grant program compared to the material burdens which matched and the extent of success or failure of the experience and its effect from o scientific and side on the Iraqi student through these tough economic circumstances experienced by the country in general, and also trying to find ways of proposed increase or expansion of distribution in the future in the event of proven economic feasibility from the program. An data has been taking from the data fro the Department of Financial Affairs and the Department of Studies and Planning at the University of Diyala with taking an data representing an actual and minimized pattern and questionnaires to a sample of students from the Department of Life Sciences in the Faculty of Education of the University of Diyala on the level of success and failure of students in the first year of the grant and the year before for the purpose of distribution comparison. The importance of the study to measure the extent of interest earned in comparision whit the material which is expenseon the program of grant (grant of students) to assist the competent authorities to continue or not in the program of student grants for the coming years.


2020 ◽  
Vol 15 (1) ◽  
pp. 67-90
Author(s):  
Minerva Rosas ◽  
Verónica Ormeño ◽  
Cristian Ruiz-Aguilar

To assess the progressive teaching practicums included in an English Teaching Programme at a Chilean university, 60 former student-teachers answered a questionnaire with both Likert-scale and open-ended questions. The issues assessed included the relationship between the progressive teaching practicums and the curriculum’s modules and sequence, and the skills developed while implementing innovation projects during the student-teachers’ two final practicums. Quantitative and qualitative data analyses allowed us to identify both strengths and weaknesses. The participants highlighted strengths in the areas of teaching strategies, critical thinking skills and professional and pedagogical knowledge. Among the weaknesses, they identified limited supervision and feedback, and diverging views on teaching education between the university and the schools as the most difficult to deal with. These findings may be useful for introducing improvements in Initial Teacher Education aimed at reducing problems and discrepancies and devising suitable induction processes.


Think India ◽  
2019 ◽  
Vol 22 (1) ◽  
pp. 51-59
Author(s):  
Priyanka ◽  
Ipshita Bansal

As per the current condition of environment degradation, most of the higher education institutions are working on making the campus green and implementing sustainability in curriculum as well as working of institution. The current study focuses on green management of campuses of private universities of Haryana on operational aspect of institution and determine the best practices that were adopted and should be adopted in order to implement sustainability processes. Green management means the integration of principle of Management and environment management that form the relationship between environment and management. The data is collected from, private universities of Haryana through studying the documents, website and interview of competent authority of universities. Based on the research, concept of green campus has been purposed which involve the smart sharing of resources, development of green buildings and reducing the use of transportation and carbon footprints. In addition, the study also conclude that sustainability and green management should be made the integral part of the attitude of students, scholars and staff members for making the campus green. So, the best practices should be adopted across various area of institution for making the environment sustainable green campus and forming the positive attitude of students and staff members towards sustainability.


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