Market Orientation and Organizational Performance in Mainland China: Test of the Market Orientation Scale (Markor)

2014 ◽  
pp. 219-219
Author(s):  
Erdener Kaynak ◽  
Ali Kara
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Mainland China ◽  
Orientation Scale

scholarly journals Accounting Department Chairpersons Perceptions Of Business School Performance Using A Market Orientation Model

2012 ◽  
Vol 9 (1) ◽  
pp. 55-64
Author(s):  
Robert L. Webster ◽  
Kevin L. Hammond ◽  
James C. Rothwell
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Business Schools ◽  
Department Chairpersons ◽  
Orientation Model ◽  
Data Collection And Analysis ◽  
Orientation Scale ◽  
Overall Performance ◽  
Potential Impact ◽  
Performance Scale

This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver and Slater (1990) market orientation scale and the Jaworski and Kohlis (1993) overall performance scale for use in the current research. 101 chairs of accounting departments whose schools are members of AACSB responded to the survey. The manuscript details the data collection and analysis processes, the statistical findings, along with implications and a call for additional subject matter research.

scholarly journals Market Orientation Practices and Effects on Organizational Performance

SAGE Open ◽  
2014 ◽  
Vol 4 (4) ◽  
pp. 215824401455359 ◽  
Author(s):  
Haim Hilman ◽  
Narentheren Kaliappen
Keyword(s):  
Organizational Performance ◽  
Market Orientation

scholarly journals A Theoretical Framework on Market Orientation-firm Performance Linkage in Textile Processing Industry: Mediating Effect of Entrepreneurial Orientation

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 261-273
Author(s):  
Dibyendu Pal ◽  
Kumar Shalender
Keyword(s):  
Firm Performance ◽  
Organizational Performance ◽  
Conceptual Model ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Mediating Effect ◽  
Textile Processing ◽  
Processing Industry ◽  
Relationship Of ◽  
The Relationship

The objective of this theoretical paper is to explore the relationship of market orientation (MO) and organizational performance in the context of Indian textile processing industry. The study also aims to construct a conceptual model which can hypothesize the relationship between market orientation, firm performance, and entrepreneurial orientation (EO). The conceptual model is drawn with the help of extant literature review of studies conducted by various authors in the area of market orientation and entrepreneurial orientation. The study presents a model depicting the inter-relationship among MO, EO and firm performance. The proposed model also propounds that the relationship between market orientation and firm performance is mediated by entrepreneurial orientation. This work will be helpful for different stakeholders of textile processing industry to understand the importance of MO and EO and their impact on the performance of the organization. Also, the proposed conceptual model showing inter-relationship among MO, EO and firm performance is an addition to the existing pool of knowledge.

scholarly journals Market Orientation and Organizational Performance

SAGE Open ◽  
2013 ◽  
Vol 3 (4) ◽  
pp. 215824401351266 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah
Keyword(s):  
Organizational Performance ◽  
Market Orientation

Market Orientation Scale

2005 ◽  
Author(s):  
Li-Qun Wei ◽  
Chung-Ming Lau
Keyword(s):  
Market Orientation ◽  
Orientation Scale

Effects of market orientation, innovation strategies and value-based pricing on market performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deonir De Toni ◽  
Ricardo Antonio Reche ◽  
Gabriel Sperandio Milan
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Design Methodology ◽  
Market Performance ◽  
Academic Research ◽  
Hierarchical Regression ◽  
Content Type ◽  
Moderating Variables ◽  
Innovation Strategies ◽  
The Relationship

PurposeThis study aims to propose and test a theoretical model that contemplates antecedent constructs of organizational performance, as well as the interaction among them.Design/methodology/approachA survey was conducted with 151 Brazilian exclusive stores in the planned furniture segment. The data analysis was performed using two statistical techniques, focused on hierarchical regression and mediation and moderation tests.FindingsAmong the main results of the survey are the direct and significant effects of value-based pricing and innovation strategies and the indirect effect of market orientation on market performance. As for moderation, the authors identified that profitability moderates the relationship between value-based pricing and market performance, and the degree of sales projection moderates the relationship between market orientation and market performance.Originality/valueThe insertion of value-based pricing as a variable in quantitative analysis of market performance meets the lack of academic research. When the constructs are combined or interacted with each other, they have a stronger and more significant effect on performance. In addition, this work proposes two moderating variables that can interfere in the relationship between the analyzed constructs (profitability and sales projection). It was identified that the relationships between the constructs and that the orientation towards the market (despite not directly impacting market performance) interfere with the relationship based on mediation of variable innovation strategies and value-based pricing.

scholarly journals Conceptualization and Measurement of Market Orientation: A Review with a Roadmap for Future Research

2017 ◽  
Vol 12 (3) ◽  
pp. 1 ◽  
Author(s):  
Turkan Dursun ◽  
Ceyhan Kilic
Keyword(s):  
Market Orientation ◽  
Future Research ◽  
Measurement Scales ◽  
Orientation Measurement ◽  
Orientation Scale ◽  
Productive Research ◽  
Research Studies

The purpose of this study is to review the existing research on the definition, conceptualization and measurement of market orientation and to provide guidance on the direction of future research in this area. Even though the number of research studies on market orientation has increased substantially, there is still no agreement among scholars regarding how to define market orientation, how broad its scope is, and how to measure it.  Although the number of market orientation measurement scales has increased over the years, there is still limited research on how to differentiate between the various measures of market orientation. It is hoped that this review will provide researchers a deeper understanding of the scope of market orientation, help them select a suitable market orientation scale for their studies, and guide them in a more productive research path on the definition and measurement of market orientation.  

scholarly journals Learning Orientation, Market Orientation and Organizational Performance: The Mediating Effect of Absorptive Capacity

2017 ◽  
Vol 7 (1) ◽  
pp. 114 ◽  
Author(s):  
Radwan Kharabsheh ◽  
Waed Ensour ◽  
Pavel Bogolybov
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Latent Variable ◽  
Basic Skills ◽  
Mediating Effect ◽  
Learning Orientation ◽  
Senior Managers ◽  
Manufacturing Organizations ◽  
The Relationship

Purpose: this paper aims to examine the mediating effect of absorptive capacity on the the relation between two construct: learning orientation (LO) and market orientation (MO) and organizational performance (OP).Design/methodology/approach: data were gathered through field survey of 190 senior managers in manufacturing organizations in Jordan. The analysis was conducted using two-stage least squares estimators for latent variable models.Findings: Results indicate that learning orientation, market orientation and absorptive capacity all have a positive and significant effect on organizational performance. Moreover, results suggest that absorptive capacity partially mediates the relationship between learning orientation and organizational performance. This study concludes that while knowledge acquisition and values of external knowledge are important, related prior knowledge, basic skills and research and development (R&D) (absorptive capacity) are important as well. Practical implications: For managers in manufacturing organizations, the study proposes that organizations should focus on attaining high levels of Learning orientation and market orientation while also giving attention to building internal knowledge and basic skills including R&D. Originality/value: This paper is the first to examine the mediating effect of absorptive capacity on the relationship between learning orientation, market orientation and organizational performance. 

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