Teens’ Attitudes Toward TV Advertising-Abstract

2014 ◽  
pp. 20-20
Author(s):  
Sandipa Dublish ◽  
Debbie Botwick
Keyword(s):  
Tv Advertising

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

2019 ◽  
Vol 2019 ◽  
pp. 790-791
Author(s):  
Cunhyeong Ci ◽  
◽  
Hyo-Gyoo Kim ◽  
Seungbae Park ◽  
Heebok Lee
Keyword(s):  
Real Time ◽  
Tv Advertising ◽  
The Impact

An Update of Real-World TV Advertising Tests

2009 ◽  
Vol 49 (2) ◽  
pp. 201-206 ◽  
Author(s):  
Ye Hu ◽  
Leonard M. Lodish ◽  
Abba M. Krieger ◽  
Babak Hayati
Keyword(s):  
Real World ◽  
Tv Advertising

The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia

2008 ◽  
Vol 1 (4) ◽  
pp. 422
Author(s):  
Demetris Vrontis ◽  
Andriani Susanti ◽  
Ioanna Papasolomou
Keyword(s):  
Southeast Asia ◽  
Exploratory Study ◽  
Tv Advertising ◽  
The Impact

Women in TV advertising: a comparison between the UK and France

1997 ◽  
Vol 97 (6) ◽  
pp. 294-305 ◽  
Author(s):  
Jeryl Whitelock ◽  
Delia Jackson
Keyword(s):  
Tv Advertising ◽  
The Uk

Background Noise? TV Advertising Affects Real-Time Investor Behavior

2021 ◽  
Author(s):  
Jūra Liaukonytė ◽  
Alminas Žaldokas
Keyword(s):  
Real Time ◽  
Trading Volume ◽  
Data Gathering ◽  
Financial Information ◽  
Investor Behavior ◽  
Tv Advertising ◽  
Hourly Data ◽  
National Advertising ◽  
Retail Investor ◽  
Retail Trading

Using minute-by-minute TV advertising data covering some 300 firms, 327,000 ads, and $20 billion in ad spending, we study the real-time effects of TV advertising on investors’ searches for online financial information and subsequent trading activity. Our identification strategy exploits the fact that viewers in different U.S. time zones are exposed to the same programming and national advertising at different times, allowing us to control for contemporaneous confounding events. We find that an average TV ad leads to a 3% increase in EDGAR (Electronic Data Gathering, Analysis, and Retrieval) system queries and an 8% increase in Google searches for financial information within 15 minutes of the airing of that ad. These searches translate into larger trading volume on the advertiser’s stock, driven primarily by retail investors. The findings on retail investor ad-induced trading are corroborated with hourly data from Robinhood, a popular retail trading platform. We also show that ads induce searches and trading of companies other than the advertiser, including of close rivals. Altogether, our findings suggest that advertising originally intended for consumers has a nonnegligible effect on financial markets. This paper was accepted by Karl Diether, finance.

Promotion of Meal Premiums in Child-Directed TV Advertising for Children’s Fast-food Meals

PEDIATRICS ◽  
2021 ◽  
pp. e2020042994
Author(s):  
Jennifer A. Emond ◽  
Hannah Utter ◽  
Alec Eschholz ◽  
Vincent Chang ◽  
Mark A. Gottlieb ◽  
...  
Keyword(s):  
Fast Food ◽  
Tv Advertising

The Child and Television Advertising: The Need for Regulation

1984 ◽  
Vol 31 (1) ◽  
pp. 62-63
Author(s):  
Glenn Cupit
Keyword(s):  
Social Policy ◽  
Self Regulation ◽  
Television Advertising ◽  
Governmental Regulation ◽  
General Body ◽  
Tv Advertising ◽  
Laissez Faire

Much research on TV advertising and children is based on assumptions, challenged here, which are bound to lead to laissez faire conclusions. While specific vulnerabilities of children to TV advertising exist, social policy, implying governmental regulation and critical of self-regulation should be based on the general body of sound research into children's responses to their environment.

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