The Child and Television Advertising: The Need for Regulation

1984 ◽  
Vol 31 (1) ◽  
pp. 62-63
Author(s):  
Glenn Cupit
Keyword(s):  
Social Policy ◽  
Self Regulation ◽  
Television Advertising ◽  
Governmental Regulation ◽  
General Body ◽  
Tv Advertising ◽  
Laissez Faire

Much research on TV advertising and children is based on assumptions, challenged here, which are bound to lead to laissez faire conclusions. While specific vulnerabilities of children to TV advertising exist, social policy, implying governmental regulation and critical of self-regulation should be based on the general body of sound research into children's responses to their environment.

scholarly journals Tuberculosis, Housing and the Colonial State: Hong Kong, 1900-1950

2003 ◽  
Vol 37 (3) ◽  
pp. 653-682 ◽  
Author(s):  
Margaret Jones
Keyword(s):  
Hong Kong ◽  
Social Policy ◽  
Colonial Rule ◽  
Colonial History ◽  
Colonial State ◽  
British Rule ◽  
Laissez Faire ◽  
Imperial State ◽  
Indirect Rule

As Tak-Wing Ngo has argued, the ‘dominant’ view of colonial rule in Hong Kong is one of a state which governed through ‘a deliberate policy of indirect rule—a combination of economic laissez-faire and political non-intervention’. It depicts a government which was disengaged from the population, preferring to see the colony as a trading opportunity, whilst leaving the condition of the peoples it held sway over to the philanthropy and humanitarianism of the colony's Chinese elites. This view of British rule was even supported by the primary representative of the imperial state when Sir David Trench admitted in 1970 that social policy, in the sense of responding to the needs of the populace, only began in the colony in 1953. But as Tak-Wing Ngo has argued, these ‘established narratives’ of Hong Kong's colonial history need to be reassessed and a more nuanced approach adopted to reveal the complexity of even Hong Kong's seemingly simple ‘colonial state-society’ relations.

scholarly journals DEVELOPMENT OF SOCIAL POLICY IN THE CONTEXT OF HARMONIZING THE INTERESTS OF ECONOMIC SUBJECTS

2021 ◽  
Author(s):  
Svitlana Fimyar ◽  
Olga Shilvinska
Keyword(s):  
Economic Growth ◽  
Social Policy ◽  
Social Protection ◽  
Economic Effect ◽  
Self Regulation ◽  
The State ◽  
Economic Behavior ◽  
Social Partnership ◽  
The Government ◽  
Social Product

Economic transformations of the country due to the development of market relations lead to appropriate changes in the field of social policy, the development of appropriate mechanisms of social protection, based on the principles of self-regulation and mutual support. The scale of economic growth is largely determined by the level of motivation of the behavior of economic entities both in increasing their own financial results and the general economic effect of creating a social product. In this aspect, the social policy of the state becomes a powerful factor in economic growth, with the greatest effect is given by the use of such forms of incentives that realize the public interests of all economic entities, which are not homogeneous in nature. The implementation of these priorities should be aimed at solving major socio-economic problems in order to prevent conflicts and promote sustainable development at the level of enterprises, regions, the country as a whole, so the problem of harmonizing the interests of all economic entities can be identified as a priority. The urgency of this problem is due to the need to increase the level of social protection of the population, which is achieved through the effective implementation of social policy and improving the mechanisms for its implementation from the standpoint of harmonization of interests of all economic entities. It is proved that to form a low-conflict model in which each entity has a clearly defined mechanism for meeting their own needs through the interests of partners, possibly by expanding the scope of market methods of self-regulation in combination with government leverage to influence economic behavior. To implement a more effective social policy, the government proposed a mechanism for expanding and harmonizing the socio-economic interests of the state, business and employees, which summarizes the result of the synthesis of natural and artificial responsibilities for various actors in social policy and social partnership. The proposed mechanism is able to neutralize the problems associated with low wages in the real sector of the economy, poverty and inefficient use of GDP, ensure the transparency of this process, and create a powerful motivational environment for workers and employers.

scholarly journals To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

2012 ◽  
Vol 4 (1) ◽  
pp. 14-23
Author(s):  
Thales Teixeira ◽  
Michel Wedel ◽  
Rik Pieters
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Large Scale ◽  
Television Advertising ◽  
Tv Advertising ◽  
Tv Commercials

Abstract Vast sums of money are still spent on TV advertising. In an environment of rising perviewer rates for advertisers and increased skipping past ads by consumers it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to optimize brand exposure they need information on how to best retain consumers’ attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how the brand is presented within the commercial. First, the ability of a commercial to concentrate consumers’ visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a “pulsing strategy” in which brand images are shown more frequently for a shorter period of time within the commercial instead of longer at the beginning or end.

scholarly journals Companies Committed to Responsible AI: From Principles towards Implementation and Regulation?

2021 ◽  
Author(s):  
Paul B. de Laat
Keyword(s):  
High Risk ◽  
Web Search ◽  
Self Regulation ◽  
The Other ◽  
Governmental Regulation ◽  
Societal Actors ◽  
The Usa ◽  
The One ◽  
Applications Of Ai

AbstractThe term ‘responsible AI’ has been coined to denote AI that is fair and non-biased, transparent and explainable, secure and safe, privacy-proof, accountable, and to the benefit of mankind. Since 2016, a great many organizations have pledged allegiance to such principles. Amongst them are 24 AI companies that did so by posting a commitment of the kind on their website and/or by joining the ‘Partnership on AI’. By means of a comprehensive web search, two questions are addressed by this study: (1) Did the signatory companies actually try to implement these principles in practice, and if so, how? (2) What are their views on the role of other societal actors in steering AI towards the stated principles (the issue of regulation)? It is concluded that some three of the largest amongst them have carried out valuable steps towards implementation, in particular by developing and open sourcing new software tools. To them, charges of mere ‘ethics washing’ do not apply. Moreover, some 10 companies from both the USA and Europe have publicly endorsed the position that apart from self-regulation, AI is in urgent need of governmental regulation. They mostly advocate focussing regulation on high-risk applications of AI, a policy which to them represents the sensible middle course between laissez-faire on the one hand and outright bans on technologies on the other. The future shaping of standards, ethical codes, and laws as a result of these regulatory efforts remains, of course, to be determined.

scholarly journals The Future of TV Advertising Targeting Young Slovak Consumers

2020 ◽  
pp. 122-138 ◽  
Author(s):  
Andrej Miklosík ◽  
Peter Starchon ◽  
Dana Vokounova ◽  
Marína Korcokova
Keyword(s):  
Decision Making ◽  
Television Advertising ◽  
Marketing Communication ◽  
Consumer Decision Making ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Consumer Decision ◽  
Tv Advertising ◽  
Young Consumers ◽  
Communication Campaigns

The consumer preferences and behavior should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behavior of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behavior, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on a sample of 135 university students from Slovakia using a six-component behavior explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behavior of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimization of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviors. Keywords: consumer behavior, information research, integrated marketing communication, search visibility, television advertising, Slovakia.

Serving You Depletes Me? A Leader-Centric Examination of Servant Leadership Behaviors

2020 ◽  
pp. 014920632090688
Author(s):  
Chenwei Liao ◽  
Hun Whee Lee ◽  
Russell E. Johnson ◽  
Szu-Han (Joanna) Lin
Keyword(s):  
Servant Leadership ◽  
Perspective Taking ◽  
Leadership Behaviors ◽  
Leadership Behavior ◽  
Self Regulation ◽  
Leadership Role ◽  
Leader Behaviors ◽  
Sampling Studies ◽  
Dynamic Perspective ◽  
Laissez Faire

Leader behaviors are dynamic and vary over time, and leaders’ actions at a given time can have ramifications for their subsequent behavior. Taking such a dynamic perspective on leader behaviors, we examined daily servant leadership behavior and its downstream effects on the leaders themselves from a within-person self-regulation perspective. Results from two experience sampling studies consistently revealed that engaging in daily servant leadership behavior can come at a cost for the leaders. Specifically, for leaders who are low in perspective taking, engaging in servant leadership behavior was associated with increases in same-day depletion and next-day withdrawal from their leadership role (i.e., greater laissez-faire behavior). However, for leaders who frequently exercise perspective taking, engaging in daily servant leadership behavior was instead associated with decreases in depletion and subsequent laissez-faire behavior, suggesting that servant leadership behaviors are replenishing for these individuals. Experience in perspective taking is therefore a key individual difference that determines whether enacting servant leadership behavior is beneficial or detrimental for leaders. We discuss theoretical and practical implications of our findings and provide avenues for future leadership research.

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