Developing Alternative Retail Marketing Strategies: An Evolutionary Orientation

2015 ◽  
pp. 588-588
Author(s):  
A. Coskun Samli ◽  
Douglas J. Lincoln
Keyword(s):  
Marketing Strategies ◽  
Retail Marketing

Retail Marketing Strategies and Brand Management

2019 ◽  
pp. 1412-1427 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Literature Review ◽  
Critical Review ◽  
Brand Management ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Brand Positioning ◽  
Industry Sector ◽  
Review Analysis ◽  
Fashion Retail ◽  
Retail Marketing

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

scholarly journals The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market

2021 ◽  
Vol 27 (4) ◽  
pp. 609-621
Keyword(s):  
Purchase Intention ◽  
Marketing Strategies ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Store Image ◽  
Retail Market ◽  
Brand Identification ◽  
Brand Engagement ◽  
Retail Marketing ◽  
The Relationship

Based on the convergence of social-identity and theory of reasoned action (TORA), the purpose of this research is to investigate the mediating effect of brand engagement and store image on the relationship between consumer brand identification and purchase intention. The study empirically investigates a theoretical framework developed from literature evidence using partial-least squares (PLS) structural equation modeling (SEM) to test hypotheses. A structured questionnaire, measuring items on a Likert seven scale, was used to collect data from 344 participants among shoppers of famous retail chains in Muscat. The results indicated that store-brand identification (SBI) alone is a weak predictor of purchase intention (PI). The results revealed that brand engagement (BE) and store image (SI) fully mediate the relationship between SBI and PI. Intrinsically, the study serves to enhance the insight into customers’ attitudes towards private-labeled store brands with a focus on the Omani retail market. The findings contribute a valuable insight on retail marketing strategies, and an interpretation into branding literature related to retail marketing and provide an understanding of marketing strategies and guidance for retail store management in Oman both at a strategic and tactical level.

Marketing Strategies And Reservation Purchase In The Retail Industry

2019 ◽  
Vol 118 (11) ◽  
pp. 491-505
Author(s):  
Siti Aliyati Albushairi ◽  
Nuril Huda ◽  
Ahmad Rifani
Keyword(s):  
Marketing Strategy ◽  
Market Competition ◽  
Marketing Strategies ◽  
Dominant Factor ◽  
Repurchase Intention ◽  
Middle Income ◽  
Repurchase Intentions ◽  
Customer Perceptions ◽  
Retail Service ◽  
Retail Marketing

In the face of the increasingly competitive market competition, retail marketing strategies are essential in maximizing customer satisfaction and loyalty, which are essential in increasing the likelihood of repurchase intentions. This study aims at identifying customer characteristics and determining customer perceptions in hypermarket company marketing strategy, satisfaction, loyalty in increasing repurchase intention as well as retail marketing strategy that is the basis in creating loyalty. Data analysis was by Confirmation Factor Analysis, SEM-PLS and Biplot. Findings indicate that the characteristics of hypermarket customers include individuals aged 18-29 years, married, unmarried, undergraduate, middle-income, and private employee. The dominant factor affecting loyalty is the quality of retail service. The retail mix strategy of hypermarkets in Banjarmasin is predicted not to affect loyalty, while effective customer loyalty directly affects repurchase intention.

The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry

2015 ◽  
pp. 310-339 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Brand Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Global Business ◽  
Corporate Marketing ◽  
Retail Marketing ◽  
The Relationship

This chapter explores the roles of corporate marketing strategies and brand management in the global retail industry, thus describing the concepts of marketing strategy, international retail marketing strategy, retail marketing mix, and internationalization; the relationship between corporate marketing strategies and internationalization; the challenges of retail marketing mix in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. The implementation of corporate marketing strategies and brand management is critical for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is necessary for modern organizations to examine their corporate marketing strategies and brand management applications, create a strategic plan to regularly check their practical advancements, and rapidly respond to the corporate marketing strategies and brand management needs of customers in the global retail industry.

scholarly journals Top Ways To Improve Retail Marketing

2021 ◽  
Vol 3 (05) ◽  
pp. 9-13
Author(s):  
Shoira Azimovna Musayeva ◽  
◽  
Dilfuza Ilkhomovna Usmonova ◽  
Farzod Shokhrukhovich Usmanov ◽  
◽  
...  
Keyword(s):  
Marketing Strategies ◽  
Point Of View ◽  
Purchasing Power ◽  
Retail Marketing ◽  
Retail Enterprise ◽  
Enterprise Creation ◽  
The Prestige

This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.

Retail Marketing Strategies and Brand Management

2016 ◽  
Vol 5 (2) ◽  
pp. 66-78 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Literature Review ◽  
Critical Review ◽  
Brand Management ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Brand Positioning ◽  
Industry Sector ◽  
Review Analysis ◽  
Fashion Retail ◽  
Retail Marketing

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

Hookah products and online retail marketing strategies in India: A content analysis

2018 ◽  
Vol 55 (3) ◽  
pp. 261 ◽  
Author(s):  
Sumbul Hashmi ◽  
Kavita Rijhwani ◽  
VikrantR Mohanty ◽  
AswiniY Balappanavar ◽  
Shivam Kapoor
Keyword(s):  
Content Analysis ◽  
Marketing Strategies ◽  
Online Retail ◽  
Retail Marketing

The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry

2017 ◽  
pp. 294-325
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Brand Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Global Business ◽  
Corporate Marketing ◽  
Retail Marketing ◽  
The Relationship

This chapter explores the roles of corporate marketing strategies and brand management in the global retail industry, thus describing the concepts of marketing strategy, international retail marketing strategy, retail marketing mix, and internationalization; the relationship between corporate marketing strategies and internationalization; the challenges of retail marketing mix in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. The implementation of corporate marketing strategies and brand management is critical for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is necessary for modern organizations to examine their corporate marketing strategies and brand management applications, create a strategic plan to regularly check their practical advancements, and rapidly respond to the corporate marketing strategies and brand management needs of customers in the global retail industry.

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