Risk minimisation methods in shaping the optimal range of treadmills

The article presents a solution to the problem of integrating risk minimisation methods in the process of forming the optimal range of treadmill models in a retail enterprise. The problem of multi-criteria optimisation was solved using the generalised criterion method. The formulated problem was therefore broken down into a number of specific tasks, each of which was solved by selecting specific methods. Risks were minimised by mathematical methods, taking into account the economic performance of the enterprise. Recommendations were also offered for customers wishing to purchase one of the treadmill models chosen from the analysis and the best option for ordering via the online shop with home delivery.

Optimization of Distribution Path considering Cost and Customer Satisfaction under New Retail Modes

One of the top issues in logistics management and related research is to establish an effective distribution system that is adaptive to new retail and capable of lowering the cost of logistics while enhancing consumer satisfaction. Aimed at reversing the weak points of current logistics distribution patterns, a dual-objective bipolar model with optimal logistics cost and consumer satisfaction by restraining distribution time and load is tested in this paper to figure out the proper nodes and vehicle routes. Data from general and front warehouses of PuPu mall, a Fuzhou-based online retail enterprise, are made into a case study. Moreover, the immune algorithm and genetic algorithm are adopted to achieve the model solution. It is found that the immune algorithm is more efficient than the genetic algorithm in searching solutions, thus having better adaptivity and effectiveness, and also that the type of distribution vehicle plays a significant role in determining the total distribution cost.

Top Ways To Improve Retail Marketing

This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.

Retail Enterprise Management

The basis of every business success is sales, the basic task is to create a certain situation and environment in which sellers and buyers will be satisfied, every successful business is based on customer satisfaction. This paper deals with the issue of management in retail companies, i.e., the transition from small shops to large supermarkets that can meet all today’s needs. The aim of this paper is to explore how to achieve efficient business with the optimization of the range and optimize the use of space, and the purpose of the research is to present a set of activities that affect sales success, which include care of the range, positions within the point of sale, promotions, prices and more. The conclusions of the research speak about the connection between the observed variables that can be useful in making effective decisions. The paper tests the set hypothesis where H0- Management in retail companies can achieve faster and higher purchase of individual items by end consumers.

THE ASSORTMENT OF A RETAIL TRADE ENTERPRISE DIAGNOSTICS CONSIDERING THE SALES PROFITABILITY

The development of competition in the retail sales market determines the development of methodological and practical approaches to the formation and diagnosis of the assortment of goods sold. The issues of optimizing the assortment policy are reflected in the works of both foreign and domestic researchers for a significant period of time, but there is a possibility to expand the tools of such studies. In practice of retail enterprises, due to various sales formats, location, volumes of activity and other factors, in many cases it is difficult to use knowledge-intensive econometric models for assortment diagnostics, and therefore there is a need to form tools that are user-friendly in a variety of operating conditions. The aim of the study is to develop approaches to the diagnosis of the formation of the assortment of a retail enterprise based on the synthesis of existing methods and techniques. The article defines the concept of sales profitability in the framework of assortment diagnostics, taking into account the specifics of income generation in trade. In addition, basic methodological approaches to the formation of a retail assortment from the standpoint of merchandising, marketing and category management are summarized and structured, that enabled to prove the possibility of an assortment diagnosis using a matrix combining the ABC-analysis of profitability and XYZ-analysis of the stability of sales for the formation of the basic classes of goods. The proposed methodology will expand the tools for diagnosing the assortment of retail trade enterprises and will allow making adequate management decisions on its optimization to increase the effectiveness of the functioning of retail sales entities.

Modeling of the System of Evaluation of Retail Enterprises on the Basis of KPI and Process Approach

The article proposes a model for evaluating the activities of retail enterprise, which is based on five stages and allows determining ways to increase the efficiency of functioning, which will improve the adaptive properties of the economic object. The analysis of types of KPI is carried out, process and functional approaches are identified as the main ones for the direct development of key performance indicators, as well as the characteristics of the evaluation of effective marketing at enterprises, including those that function in the sphere of retail trade, are determined. The authors considered how modeling and forecasting of key financial indicators of an enterprise contribute to the creation of strategies for its development. The article notes that for the initial evaluation of a retail enterprise focused on long-term success, it is mandatory to conduct an audit aimed at assessing the efficiency of the economic object and defining how quickly the enterprise adapts to dynamic environmental conditions. The carried out analysis allowed to identify the key factors that contribute to an improvement of the enterprise’s operation. Also, on the example of the Isikawa diagram, the ratio of KPI, strategies and understanding of business processes was considered in order to set, control and analyze the achievement of goals.

INVESTMENT MECHANISM FOR ENSURING THE INNOVATIVE DEVELOPMENT OF A TRADE ORGANIZATION

The purpose of the study – сonsideration of the investment mechanism to ensure innovative development of the trade organization. The paper uses methods of logical, economic analysis and synthesis based on a system-creative approach. The novelty of the article is the rationale for the formation of an investment mech-anism for the innovative development of a retail enterprise. The article analyzes the investment mechanism for the development of a trade organization.

Coordination strategy for a dual-channel electricity supply chain with sustainability

<p style='text-indent:20px;'>This paper describes the construction of a dual-channel electricity supply chain, with an electricity generation enterprise as the leader and an electricity retail enterprise as the follower, examining sustainability and price decision-making, and formulates a coordination contract to improve electricity supply chain performance. The main results are as follows. Firstly, sensitivity to electricity sustainability contributes to increased electricity sustainability, electricity price, electricity demand, and supply chain enterprises' profits. Secondly, a centralized model is conducive to investment in more sustainable energy production. Finally, electricity supply chain system coordination can be realized by combining revenue-sharing and cost-sharing in a fixed compensation contract.</p>

Research and transformation of business processes of a retail enterprise

Retail trade occupies an important part of the life of society because it is directly aimed at satisfying its needs as a consumer and is a source of material wealth for the seller. This sphere of activity is an independent branch of the national economy, which has emerged because of commodity exchange processes designed to meet the various needs of human society. Everyone of society, as a result of the implementation of exchange operations, has the opportunity to receive for the final individual use what he needs. The seller, in pursuit of his own benefit, relieves the manufacturer of the need to search for a buyer for his products. From this point of view, the role of retail trade in the reproduction cycle is extremely important, since, specializing in specific operations, this industry is not only an intermediary, but also a catalyst for mutually beneficial interaction of all participants in these relationships. Virtually everyone in both developed and developing countries is involved in retail operations on a daily basis.

A framework of digitalization: Insights based on resource orchestration theory for digital transformation of traditional retailers

The purpose of this article is to explore how traditional retailers implement overall organization digitalization. A cross-case study based on grounded theory was conducted across four traditional retail enterprise cases, respectively from comprehensive supermarket, department store, brand exclusive chain and home appliance chain. Four digitalization tactics dimensions were obtained: physical resource orchestration, human resource orchestration, organizational structure orchestration and ecological relationship orchestration; two digital competition strategies were distinguished: conservative and offensive strategy. Thereby, based on the resource orchestration theory, a procedural strategy framework was developed, which can be used to guide the implementation of digitalization.