Social Media and the City: Analyzing Conversations in Municipal Facebook Pages

Author(s):  
Azi Lev-On ◽  
Nili Steinfeld
Keyword(s):  
Author(s):  
Nili Steinfeld ◽  
Azi Lev-On

Municipality Facebook pages are significant social media arenas for maintaining contact between representatives and their constituencies. The authors use digital tools to collect and analyze some 24,000 posts from the Facebook pages of all Israeli municipalities in a six-month period. Following a purely automatic linguistic analysis of the texts of all posts published on the pages, this study moved to a manual coding of a sample of the most popular posts in the data in order to gain insight into the character of the discourse in these arenas; the actors; the format, type, and emotionality of the contents that attract the highest levels of engagement.


2021 ◽  
Vol 13 (7) ◽  
pp. 4043 ◽  
Author(s):  
Jesús López Baeza ◽  
Jens Bley ◽  
Kay Hartkopf ◽  
Martin Niggemann ◽  
James Arias ◽  
...  

The research presented in this paper describes an evaluation of the impact of spatial interventions in public spaces, measured by social media data. This contribution aims at observing the way a spatial intervention in an urban location can affect what people talk about on social media. The test site for our research is Domplatz in the center of Hamburg, Germany. In recent years, several actions have taken place there, intending to attract social activity and spotlight the square as a landmark of cultural discourse in the city of Hamburg. To evaluate the impact of this strategy, textual data from the social networks Twitter and Instagram (i.e., tweets and image captions) are collected and analyzed using Natural Language Processing intelligence. These analyses identify and track the cultural topic or “people talking about culture” in the city of Hamburg. We observe the evolution of the cultural topic, and its potential correspondence in levels of activity, with certain intervention actions carried out in Domplatz. Two analytic methods of topic clustering and tracking are tested. The results show a successful topic identification and tracking with both methods, the second one being more accurate. This means that it is possible to isolate and observe the evolution of the city’s cultural discourse using NLP. However, it is shown that the effects of spatial interventions in our small test square have a limited local scale, rather than a city-wide relevance.


2018 ◽  
Vol 118 (8) ◽  
pp. 1578-1596 ◽  
Author(s):  
Wandeep Kaur ◽  
Vimala Balakrishnan

Purpose The purpose of this paper is to investigate the effect of including letter repetition commonly found within social media text and its impact in determining the sentiment scores for two major airlines in Malaysia. Design/methodology/approach A Sentiment Intensity Calculator (SentI-Cal) was developed by assigning individual weights to each letter repetition, and tested it using data collected from official Facebook pages of the airlines. Findings Evaluation metrics indicate that SentI-Cal outperforms the baseline tool Semantic Orientation Calculator (SO-CAL), with an accuracy of 90.7 percent compared to 58.33 percent for SO-CAL. Practical implications A more accurate sentiment score allows airline services to easily obtain a better understanding of the sentiments of their customers, hence providing opportunities in improving their airline services. Originality/value Proposed mechanism calculates sentiment intensity of social media text by assigning individual weightage to each repeated letter and exclamation mark thus producing a more accurate sentiment score.


2021 ◽  
Vol 17 (1) ◽  
pp. 69-79
Author(s):  
Kevin Robins

Abstract This article explores issues covered in Wuhan Diary, a day-by-day account by the Chinese author Fang Fang of her experiences during the height of the pandemic crisis in the city of Wuhan during the early months of 2020. It seeks to bring out what is distinctive and innovative about the text. Most notably, this concerns the mobilization of social media, such as Weibo and WeChat, as a basis for social communication and the dissemination of information within and beyond the city. The resultant text is not a diary in the conventional sense but, rather, a vast montage of diverse kinds of material that have been electronically cut up and pasted together. A particular focus of the discussion concerns ethical support and solidarity among citizens of Wuhan at this time of acute disruption. In this context, the article suggests a significant, and maybe surprising, affinity between Fang Fang's immediate concerns and issues raised in the ethical philosophies of Paul Ricoeur and Gabriel Marcel.


2018 ◽  
Vol 33 (3) ◽  
pp. 444-472 ◽  
Author(s):  
Perry Maxfield Waldman Sherouse

In recent years, cars have steadily colonized the sidewalks in downtown Tbilisi. By driving and parking on sidewalks, vehicles have reshaped public space and placed pedestrian life at risk. A variety of social actors coordinate sidewalk affairs in the city, including the local government, a private company called CT Park, and a fleet of self-appointed st’aianshik’ebi (parking attendants) who direct drivers into parking spots for spare change. Pedestrian activists have challenged the automotive conquest of footpaths in innovative ways, including art installations, social media protests, and the fashioning of ad hoc physical barriers. By safeguarding sidewalks against cars, activists assert ideals for public space that are predicated on sharp boundaries between sidewalk and street, pedestrian and machine, citizen and commodity. Politicians and activists alike connect the sharpness of such boundaries to an imagined Europe. Georgia’s parking culture thus reflects not only local configurations of power among the many interests clamoring for the space of the sidewalk, but also global hierarchies of value that form meaningful distinctions and aspirational horizons in debates over urban public space. Against the dismal frictions of an expanding car system, social actors mobilize the idioms of freedom and shame to reinterpret and repartition the public/private distinction.


Author(s):  
Hadas Schlussel ◽  
Paul Frosh

Videos are among the most widely used media formats on Facebook. Yet little research has been done on their aesthetic and formal attributes, and especially on how they operate within the frameworks of attention, interruption and embodied interaction specific to social media interfaces. This paper examines recipe videos published on Tasty, one of the most popular Facebook pages in the world. We analyze these videos through a novel three-dimensional model that integrates their semiotic characteristics (visual, auditory and textual), their interactive and haptic qualities, and their invitation to perceptual engagement and sensorimotor response. We conclude that Facebook recipe videos are exemplary of a broader category of social media videos which we call $2 : these create heightened multisensory experiences that take precedent over informational use or narrative involvement, revealing the deeply physical character of our connections to social media and a yearning for embodied presence in what we might call our online-life.


Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 106
Author(s):  
Mauro Sarrica ◽  
Isabella Rega ◽  
Alessandro Inversini ◽  
Laura Soledad Norton

Slum tourism is a hotly debated genre of travel. While it may foster intercultural encounters with marginalised “others”, it is also accused of reinforcing stereotypes and exploitation. Both aspects are amplified by the communication through social media of the slum tourism experience, that contribute to challenge or confirm stigmatizing representations of slums and their inhabitants. Based on the theoretical constructs of the tourist gaze and of social representations, this article addresses this particular type of digital contact. A lexicometric approach was used to analyse an extensive corpus of reviews on TripAdvisor (N = 8126). The findings not only confirm common themes already identified by the literature: the eye-opening component of touring poverty and the gatekeeping function of guides; but also show the emergence of context-dependent specificities, such as a hedonistic feature in the Cape Town region; or the integration of favelas within the representations of the city of Rio de Janeiro. Furthermore, the results show the tension between the “othering” and the “sameing” mechanisms, making this tourism practice a space in which shallow and deep tourist gazes interact and co-exist, and are crucially mediated by the gatekeeper of the tours: the guide.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laurence Dessart ◽  
Cleopatra Veloutsou

Purpose In an era where companies shift a part of their marketing budget to support their social media presence, very little is known about the antecedents and effects of participant identification in a social media community. This paper aims to examine the antecedents of community identification in a Facebook company-managed brand community, for inactive members, using the uses and gratification theory. Brand community identification is also expected to lead to higher levels of brand loyalty for these members. Design/methodology/approach This research reports the results of a quantitative with survey data from 389 members of a variety of different official Facebook pages. Findings The results reveal that inactive members of Facebook pages can be influenced to act in a way that is beneficial for a company. Perceived human and information value of the brand Facebook page lead members to identify with a brand community and identification is a strong predictor of loyalty to the brand. Practical implications This paper provides suggestions to managers on the development of brand community value that can increase brand community identification and loyalty of apparently inactive brand community members. Originality/value By showing that brand community identification and loyalty exist for users with low activity levels, this research challenges the widely accepted idea that only highly active members are valuable in online brand communities. Specifically, it reveals the most important motivations for these members to identify with the community and be loyal to the brand.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramy Magdy ◽  
Maries Mikhael ◽  
Yassmine G. Hussein

Purpose This paper aims to analyze the discourse of Arab feminism social media pages as a form of real-time new media. This is to be conducted culturally to understand the Westernized character these pages tend to propagate and the politico-cultural significations of such a propagation. Design/methodology/approach Using visual and content analysis the paper analyzes both the written and visual contents of two popular Arab feminist Facebook pages, “Thory” and “Feminist doodles” to explore its culture relevance/Westernization via the categories of “re-employing the binary second wave feminism, the historical relevance and the Westernized tone of both pages. Findings The pages showed a tendency toward second wave, Westernized, anti-orient feminism. Such importation of feminism made the pages’ message not only a bit irrelevant but also conceptually violent to a large extent. Starting from alien contexts, the two pages dislocate the Arab women experiences of their situation for the sake of comprehending and adapting to heavily Westernized images. Originality/value The paper contributes to the ongoing debate over the gender issue in the Arab context after 2011, what it originally offers is discussing the cultural relevance of popular feminist Facebook pages claiming to represent the everyday struggles of the Arab women. In addition, it shows the impact of real-time media on identity formulation.


2021 ◽  
Vol 15 (1) ◽  
pp. 81-88
Author(s):  
Gabriel Hanna ◽  
Brian D. Batko ◽  
James Potter ◽  
Joseph Ippolito ◽  
Folorunsho Edobor-Osula

Purpose Clubfoot is the most common congenital foot deformity in children. Caregivers often seek medical information on the internet. The aim of the study was to characterize how social media is used by caregivers to access medical information. Methods A search was performed on Facebook, Twitter and YouTube platforms. Information was quantitatively assessed. Comments were qualitatively assessed, and the Kruskal-Wallis test was used to study thematic comment distribution. Results In total, 58 Facebook groups and pages, 109 YouTube accounts and ten Twitter accounts related to clubfoot were discovered from 2007 to 2019. Facebook groups and pages had a collective 56 123 members and 80 544 total likes, respectively. YouTube had a collective 3 280 454 views, with 54 969 total comments throughout the accounts. Comment themes most commonly included sharing information and advice (38.7%), appreciation and success stories (12.8%), emotional support (12.7%) and social media as a second opinion (11.9%). Facebook groups contained a significantly higher number of comments related to ‘social media as a second opinion’ compared with Facebook pages (p = 0.001), Twitter (p = 0.016) and YouTube (p < 0.0001) while YouTube contained a significantly lower number of comments related to ‘sharing information’ compared with Facebook groups, pages and Twitter (p < 0.0001). Conclusion Social media continues to be a growing tool for information sharing and the findings of this study highlight the importance placed by caregivers on the advice of their peers. The online presence of caregivers may represent an opportunity for orthopaedic surgeons to communicate with patients and help them make informed decisions. Level of evidence IV


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