Metaphors in Indonesian Nature Tourism Discourse: Disclosing Cognition about Nature

Research about nature as an object of tourist gaze has been carried out to cover the relationship between nature, language, and tourists. Due to the increased tourists’ desire to have full commitment to enjoying nature, communicating what nature offers and revealing people’s behavior and concept about nature is, therefore, important. The concept of nature leading to ways to treat nature can be expressed in language, little, however, has been done to disclose how language shapes and conceptualizes nature, in particular in tourism discourse. This research aims at disclosing the concept of nature, which also reveals humans’ cognition about nature, constructed through metaphors in tourism discourse. Employing the theory of Conceptual Metaphor and the procedure of Metaphor Identification Procedure Vrije Universitet (MIPVU), this study analyzes metaphors in an online tourism magazine that describes Indonesian nature. In this study, the concepts of nature as heaven, a person, an object to be identified, and an entity are disclosed. The concept of nature as a person is the most frequently constructed notion. Comprehending this, as a result, can suggest ways how humans treat nature.

The perceived destination image of Indonesia: An assessment on travel blogs written by the industry’s top markets

<p>The tourist gaze theory suggests that tourists are taught by the destination marketing organisation to know how, when, and where to look. However, the birth of travel blogs has challenged this image as they offer the public “unfiltered” information. Travel bloggers have become more powerful in influencing the decision making of potential tourists. This study employs textual and photographic content analysis to investigate the destination image of Indonesia held by the industry’s key markets; Singapore and Australia. 106 blog entries and over 1,500 pictures were content analysed, and the results suggest that overall tourists tended to have positive images of Indonesia. International tourists are still very much concentrated in the traditionally popular places such as Bali and Jakarta. Negative images of Indonesia include inadequate infrastructure, ineffective wildlife protection, and westernisation of Bali. Natural and cultural resources are proven in this thesis to be Indonesia’s top tourism products. Influenced by their cultural backgrounds, Singaporean and Australian bloggers have demonstrated a dissimilar tourist gaze. The current study also analysed the bloggers’ image of Indonesia as opposed to the image projected by the government through the national tourism brand “Wonderful Indonesia”. The results indicate a narrow gap between the two images. Implications for Indonesian tourism practitioners include stronger law enforcement to preserve local culture and natural attractions, and recognising the market’s preference to promote other destinations. Recommendations for future research are discussed.</p>

The perceived destination image of Indonesia: An assessment on travel blogs written by the industry’s top markets

<p>The tourist gaze theory suggests that tourists are taught by the destination marketing organisation to know how, when, and where to look. However, the birth of travel blogs has challenged this image as they offer the public “unfiltered” information. Travel bloggers have become more powerful in influencing the decision making of potential tourists. This study employs textual and photographic content analysis to investigate the destination image of Indonesia held by the industry’s key markets; Singapore and Australia. 106 blog entries and over 1,500 pictures were content analysed, and the results suggest that overall tourists tended to have positive images of Indonesia. International tourists are still very much concentrated in the traditionally popular places such as Bali and Jakarta. Negative images of Indonesia include inadequate infrastructure, ineffective wildlife protection, and westernisation of Bali. Natural and cultural resources are proven in this thesis to be Indonesia’s top tourism products. Influenced by their cultural backgrounds, Singaporean and Australian bloggers have demonstrated a dissimilar tourist gaze. The current study also analysed the bloggers’ image of Indonesia as opposed to the image projected by the government through the national tourism brand “Wonderful Indonesia”. The results indicate a narrow gap between the two images. Implications for Indonesian tourism practitioners include stronger law enforcement to preserve local culture and natural attractions, and recognising the market’s preference to promote other destinations. Recommendations for future research are discussed.</p>

Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations

Slum tourism is a hotly debated genre of travel. While it may foster intercultural encounters with marginalised “others”, it is also accused of reinforcing stereotypes and exploitation. Both aspects are amplified by the communication through social media of the slum tourism experience, that contribute to challenge or confirm stigmatizing representations of slums and their inhabitants. Based on the theoretical constructs of the tourist gaze and of social representations, this article addresses this particular type of digital contact. A lexicometric approach was used to analyse an extensive corpus of reviews on TripAdvisor (N = 8126). The findings not only confirm common themes already identified by the literature: the eye-opening component of touring poverty and the gatekeeping function of guides; but also show the emergence of context-dependent specificities, such as a hedonistic feature in the Cape Town region; or the integration of favelas within the representations of the city of Rio de Janeiro. Furthermore, the results show the tension between the “othering” and the “sameing” mechanisms, making this tourism practice a space in which shallow and deep tourist gazes interact and co-exist, and are crucially mediated by the gatekeeper of the tours: the guide.