Does City Brand Equity Have any Impacts in Tourism World? A Case Study of Bandung City - Indonesia as a Tourism Destination

Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival. Literature indicates that the identity of the entire city would be affected by such tourism products. The purpose of this study is to analyse the influence of the ‘image’ of an Art-event to city branding. The study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity. Design/methodology/approach In all, 432 samples have been collected from visitors to one of the biggest contemporary art events in India – the “Kochi-Muziris Biennale – 2018,” conducted in the city of Cochin, situated in Kerala, the southernmost state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger than the hypothesised path through the mediating role of city attachment. Research limitations/implications This study provides a better understanding of the event image and its importance in creating the host city’s brand equity. It contributes to both the practitioners and tourism researchers. Originality/value This study looks at the event image through functional and affective aspects and its influence on city attachment and city brand equity.

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Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Journal of Travel Research ◽

10.1177/00472875211024749 ◽

2021 ◽

pp. 004728752110247

Author(s):

Vinh Bui ◽

Ali Reza Alaei ◽

Huy Quan Vu ◽

Gang Li ◽

Rob Law

Keyword(s):

Large Scale ◽

Structural Model ◽

Destination Image ◽

Tourism Destination ◽

Computational Framework ◽

Four Dimensions ◽

Tourism Management ◽

Measurement Framework ◽

Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

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Translation Errors and the Strategies to Overcome them: A Case Study of Captions of Museum Displays in Yogyakarta

Lexicon ◽

10.22146/lexicon.v4i2.42145 ◽

2018 ◽

Vol 4 (2) ◽

Author(s):

Zakia El Muarrifa

Keyword(s):

Tourism Destination ◽

Museum Displays ◽

Specific Concept ◽

Translation Errors ◽

Translation Procedure

Museums play an important role to an area, especially in Yogyakarta, not only as a place where they keep historical, scientific, or artistic artefacts, but also as a tourism destination. Tourists from inside as well as outside of Indonesia come to these museums to educate themselves about Yogyakarta, which is famous as a “student city” and “cultural city”. However, visitors from overseas may get confused with the translation provided since many translation errors are found in the captions of museum displays. In this paper, I am going to identify, analyze and discuss the meaning based translation errors in Museum Sonobudoyo and Museum Kraton Kasultanan Ngayogyakarto Hadiningrat, and classify them to find out what most common mistakes the translators make are. After identifying and classifying the errors, the paper will move onto how to tackle the cultural-specific concept errors using note, a translation procedure by Newmark (1988) and translation steps by Larson (1998) for the non-cultural-specific concept problems.

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Tourists’ views on Islamic spiritual tours (case study: Yazd, Iran)

Journal of Islamic Marketing ◽

10.1108/jima-05-2017-0055 ◽

2019 ◽

Vol 10 (1) ◽

pp. 323-335 ◽

Cited By ~ 3

Author(s):

Seyed Reza Bahadori ◽

Neda Torabi Farsani ◽

Zahed Shafiei

Keyword(s):

Design Methodology ◽

Quantitative Method ◽

Cultural Tourism ◽

Research Paper ◽

Tourism Destination ◽

Content Type ◽

Spiritual Tourism ◽

Yazd City

Purpose Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the introduction of Yazd city (Iran) as a new spiritual tourism destination with emphasis on Shiite religious events and rituals. This research has the following three major purposes to assess the motivation of international tourists for participating in spiritual tours, examine the attitude of tourists towards spiritual tourism activities and investigate the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura events. Design/methodology/approach This study was conducted in Yazd, Iran. Data for this study were collected through a questionnaire which was distributed in organized spiritual tours during the Muharram and Ashura events. A quantitative method was used and the data were analyzed using SPSS tools. Findings On the basis of the results of this study, it can be concluded that international tourists are interested in spiritual tourism activities and attractions in Yazd city, and spiritual tours can be a strategy against Islamophobia. Originality/value This research paper investigated the attitude of tourists to spiritual tourism activities and the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura as the most important events in Shiite culture.

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UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS: LESSONS FROM A MULTIPLE CASE STUDY

Journal of Air Transport Studies ◽

10.38008/jats.v8i2.33 ◽

2017 ◽

Vol 8 (2) ◽

pp. 70-93

Author(s):

Kallol Das ◽

Karman Khanna ◽

Surankita Ganguly

Keyword(s):

Brand Equity ◽

Emerging Economies ◽

Research Question ◽

Consumer Involvement ◽

Primary Research ◽

Multiple Case ◽

Research Questions ◽

Cross Case Analysis ◽

Case Design

There is increasing consumer involvement and hence, investor interest in the airlines industry, as far as emerging economies is concerned. A study of the literature by the authors did not produce any research paper on the process drivers of brand equity in the context of airlines. Therefore, the present study makes an attempt to address this gap. The primary research question is: What are the driving factors for building brand equity in the case of airline services? This paper uses a “two-case” multiple-case design employing theoretical replication. The cases are based on two Indian organizations, Indigo Airlines and Go Air. Both these businesses are similar in many aspects but have achieved very contrasting outcomes. The primary research question is broken down into following two secondary research questions. How is Indigo Airlines building its brand? How is Go Air building its brand? Data collection involved use of documents, archives, observations, participant-observations, and surveys. Data analysis involved conducting cross-case analysis. The findings have been used to develop a conceptual framework for building brand equity in airlines.

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