scholarly journals UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS: LESSONS FROM A MULTIPLE CASE STUDY

2017 ◽  
Vol 8 (2) ◽  
pp. 70-93
Author(s):  
Kallol Das ◽  
Karman Khanna ◽  
Surankita Ganguly
Keyword(s):  
Brand Equity ◽  
Emerging Economies ◽  
Research Question ◽  
Consumer Involvement ◽  
Primary Research ◽  
Multiple Case ◽  
Research Questions ◽  
Cross Case Analysis ◽  
Case Design

There is increasing consumer involvement and hence, investor interest in the airlines industry, as far as emerging economies is concerned. A study of the literature by the authors did not produce any research paper on the process drivers of brand equity in the context of airlines. Therefore, the present study makes an attempt to address this gap. The primary research question is: What are the driving factors for building brand equity in the case of airline services? This paper uses a “two-case” multiple-case design employing theoretical replication. The cases are based on two Indian organizations, Indigo Airlines and Go Air. Both these businesses are similar in many aspects but have achieved very contrasting outcomes. The primary research question is broken down into following two secondary research questions. How is Indigo Airlines building its brand? How is Go Air building its brand? Data collection involved use of documents, archives, observations, participant-observations, and surveys. Data analysis involved conducting cross-case analysis. The findings have been used to develop a conceptual framework for building brand equity in airlines.

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

scholarly journals BP case study: KM team structuration and sense-making (Part II)

2004 ◽  
Vol 35 (2) ◽  
pp. 15-24
Author(s):  
C. Gorelick ◽  
K. A. April
Keyword(s):  
Organizational Learning ◽  
Research Question ◽  
Sense Making ◽  
Structural Factors ◽  
Primary Research ◽  
Successful Completion ◽  
Previous Edition ◽  
Research Questions ◽  
Conducive Environment

This paper summarizes the findings that answered the research questions, stated in Part I of this paper, in the previous edition of SAJBM. The primary research question - In what ways, if any, did the virtual KMT contribute to organizational learning? - was answered: Yes, through the successful completion of performance goals, which included measurable performance as well as learning.The major study findings and conclusions addressed in this paper are: (1) the dynamic interaction among the structural factors, and sense-making factors, human values and emotions plays a central role in effective organizational learning. Strong sense-making factors overcame weak or absent structuring factors, e.g., understanding the various roles internally and externally to BP, and the ability to create a conducive environment for the roles to truly add value, were important aspects which led to success; and, (2) a successful virtual project team, which has executive support and the necessary resources, has both learning- and performing components, and uses collaborative technology and complimentary infrastructures as enablers of that learning.

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

INTERNATIONAL CORPORATE ENTREPRENEURSHIP WITH BORN GLOBAL SPIN-ALONG VENTURES — A CROSS-CASE ANALYSIS OF TELEKOM INNOVATION LABORATORIES' VENTURE PORTFOLIO

2014 ◽  
Vol 18 (03) ◽  
pp. 1440007 ◽  
Author(s):  
SARAH MAHDJOUR ◽  
SEBASTIAN FISCHER
Keyword(s):  
Innovation Management ◽  
Special Kind ◽  
Corporate Entrepreneurship ◽  
Domestic Market ◽  
Perceived Threat ◽  
Study Approach ◽  
Multiple Case ◽  
Early Internationalisation ◽  
Cross Case Analysis

This study investigates a special kind of corporate ventures, so called spin-along ventures, and their motivations to internationalise early. Insights are built from a multiple case study approach, investigating the spin-along program of Telekom Innovation Laboratories (T-Labs). Our results show that early internationalisation can avoid or reduce challenges that spin-alongs face when entering the domestic market. Four major motivations for early internationalisation could be identified: (1) avoid termination based on the parent's perceived threat of cannibalisation of existing products, (2) enable a venture's collaboration with competitors, (3) overcome restrictions of parental assets in the domestic market, and (4) address markets that offer greater chances for success than the domestic market does. Based on our findings we derive concrete implications for practitioners and academics in the field of innovation management.

E-voting adoption in many countries: A literature review

2021 ◽  
pp. 205789112110405
Author(s):  
Ikhsan Darmawan
Keyword(s):  
United States ◽  
Systematic Review ◽  
Literature Review ◽  
Single Case ◽  
Research Question ◽  
The United States ◽  
Single Case Study ◽  
Academic Publications ◽  
Research Questions

Although the number of countries that have adopted e-voting has decreased lately, the number of academic publications on e-voting adoption has increased in the last two years. To date, there is no coherent narrative in the existing literature that explains the progress of the research on e-voting adoption. This article aims to answer the following research question: “How has research on the topic of e-voting adoption progressed over the last 15 years?” The article provides a semi-systematic review of 78 studies that were conducted from 2005 to 2020. In this article, I argue that although the studies on e-voting adoption are dominated by a single case study, by research in the United States, and by the positivist paradigm, scholars have employed the term “e-voting adoption” diversely and the research on e-voting adoption has evolved to address more specific research questions. Recommendations for the future agenda of research on e-voting adoption are also discussed.

scholarly journals Coordination mechanisms in the store opening process

2014 ◽  
Vol 42 (6) ◽  
pp. 482-499 ◽  
Author(s):  
Erik Sandberg
Keyword(s):  
Coordination Mechanisms ◽  
Content Type ◽  
Organic Growth ◽  
Effective Manner ◽  
Different Types ◽  
Multiple Case ◽  
Research Questions ◽  
A Company ◽  
Opening Process

Purpose – For many retailers organic growth through the opening of new stores is a crucial cornerstone of the business model. The purpose of this paper is to explore the store opening process conducted by retail companies. The research questions cover: first, the role and organisation of the establishment function in charge of the process; second, the activities and functions involved in the process; and third, the coordination mechanisms applied during the process. Design/methodology/approach – This research considers the store opening process as a company-wide project, managed by an establishment function, in which internal functions as well as external suppliers need to be coordinated. A multiple case study of eight retail companies is presented, focusing on the organisation of the establishment function, a mapping of the store opening process and the application of coordination mechanisms. Findings – The role and organisation of the establishment function is described and the store opening process is summarised into 11 main activities to be conducted by either the establishment function or other involved functions. During the store opening process six different coordination mechanisms are utilised, including mutual adjustments and direct supervision, as well as different types of standardisation. Originality/value – This research seeks to improve our understanding for the store opening process and how it can be managed and controlled in an effective manner.

scholarly journals The Success and Failures of Sari-Sari Stores: Exploring the Minds of Women Micro-Entrepreneurs

2020 ◽  
Vol 11 (2) ◽  
pp. 25-51
Author(s):  
Jonathan C. Gano-An ◽  
Gloria P. Gempes
Keyword(s):  
Women Entrepreneurs ◽  
Family Income ◽  
Defining Moments ◽  
Depth Interview ◽  
Personal Crisis ◽  
Multiple Case ◽  
People Skills ◽  
Will Power ◽  
Cross Case Analysis

AbstractIn the past decades, the unprecedented number of women in entrepreneurship has been overwhelmingly increasing. This was fueled by their motivation to earn independently and to uplift their economic condition. This paper magnified the stories of success and failures of women micro entrepreneurs in managing their ‘sari-sari’ stores. Informants of this multiple case study were five women micro-entrepreneurs who had been in business for at least five years. An in-depth interview was done and cross case analysis was employed. Results revealed that new investments, enhanced family income, productivity, and resourcefulness were the stories that they highlighted as success. On the stories of failures, they emphasized that business breakdowns and personal crisis once confronted their operation. They also revealed that failures framed them to be determined, faithful, diligent, and optimistic. Lastly, they shared significant insights that women entrepreneurs must be business oriented, develop people skills, and employ a strong will power. These women entrepreneurs have their own way of defining moments relative to success and failures in micro entrepreneurship. What is worth noting is the fact that the innumerable failures which confronted them shaped the entrepreneurial traits they now possessed and achieved the optimum success in their entrepreneurial journey.

Das Chamäleon-Modell als Erklärungsmuster für die Organisationsstrukturen von Unternehmerfamilien

2019 ◽  
Vol 67 (1) ◽  
pp. 1-34 ◽  
Author(s):  
Rena Haftlmeier-Seiffert ◽  
Sven Cravotta
Keyword(s):  
Decision Making ◽  
Family Business ◽  
Research Question ◽  
Multiple Case Study ◽  
Economic Stability ◽  
Family Organization ◽  
The Family ◽  
Different Types ◽  
Multiple Case

Zusammenfassung Offensichtlich sind es die Unternehmerfamilien, die ihrem Familienunternehmen eine besondere wirtschaftliche Stabilität verleihen. Dies ist allerdings nur möglich, wenn sie sicherstellen, dass sie stets handlungs- und entscheidungsfähig sind. Die hier verfolgte Forschungsfrage lautet deshalb: Wie organisieren Unternehmerfamilien ihre Entscheidungsfähigkeit? Das Chamäleon-Modell zeigt, dass bei Unternehmerfamilien verschiedene Organisationsformen latent vorhanden sind. Diese werden flexibel eingesetzt, je nachdem, was zielführend ist, um schnell zu tragfähigen Entscheidungen zu gelangen. D.h. die Unternehmerfamilienorganisation wechselt also ihre explizite Organisationsform wie ein Chamäleon die Farbe. Das Chamäleon-Modell wurde aus einer multiplen Fallstudie entwickelt, bei der vier traditionsreiche Unternehmerfamilien intensiv untersucht wurden. Abstract Apparently, it is the family that grants outstanding economic stability to the family business. However, this is only possible, if the family ensures to be always capable of acting and of making decisions. This leads us to the following research question: How do entrepreneurial families organize their decision-making ability? The Chameleon Model shows, that there are different types of organization latent available for entrepreneurial families. These are used flexibly, depending on what is leading to quick and stable decisions. That is to say, the entrepreneurial family organization changes the explicit organization form like a chameleon the colour. The Chameleon Model was developed from a multiple case study, analyzing four traditional entrepreneurial families in depth.

scholarly journals PRODUCT INNOVATION IN SMALL COMPANIES: MANAGING RESOURCE SCARCITY THROUGH FINANCIAL BOOTSTRAPPING

2017 ◽  
Vol 21 (02) ◽  
pp. 1750020 ◽  
Author(s):  
LARS LÖFQVIST
Keyword(s):  
Product Innovation ◽  
Research Question ◽  
Multiple Case Study ◽  
Resource Scarcity ◽  
Small Companies ◽  
Functional Categories ◽  
Scarce Resources ◽  
Multiple Case ◽  
Main Factor

Researchers have proposed that scarce resources are the main factor hindering product innovation in small companies. However, despite scarce resources, small companies do innovate, so the research question is: How do small companies manage resource scarcity in product innovation? To answer the research question a multiple case study of three small established companies and their product innovation was used, including interviews and observations over a period of five months. The small companies were found to use many different bootstrapping methods in combination within their product innovation. The methods can be classified into three different functional categories: bootstrapping methods for increasing resources, for using existing resources more efficiently, and those for securing a fast payback on resources put into product innovation. Due to their resource scarcity, the studied companies also favoured an innovation strategy only involving new products done with known technology and targeting existing markets. This strategy seems to avoid unsuccessful innovation but at the same time exclude technologically radical innovation.

INNOVATION MANAGEMENT CHALLENGES OF A SYSTEM INTEGRATOR IN INNOVATION NETWORKS

2010 ◽  
Vol 14 (06) ◽  
pp. 1047-1064 ◽  
Author(s):  
JAAKKO PAASI ◽  
KATRI VALKOKARI ◽  
TUIJA RANTALA ◽  
HENRI HYTÖNEN ◽  
SOILI NYSTÉN-HAARALA ◽  
...  
Keyword(s):  
Knowledge Integration ◽  
Innovation Management ◽  
Research Question ◽  
Multiple Case Study ◽  
Lessons Learned ◽  
Innovation Networks ◽  
High Demand ◽  
Multiple Case ◽  
Component Assembly

The paper describes findings from a multiple case study about the innovation management challenges of a system integrator (SI) whose operation is characterized by a high demand of innovation and whose focus of integration capabilities is, accordingly, changing from component assembly to knowledge integration. The study involved six diverse case firms, and it applied the methodology of qualitative research. Innovation networks orchestrated by the SI were categorized, according to the way in which knowledge and intellectual property (IP) were explored and exploited in the network, to sourcing (transaction) and co-creation types of networks. The research question of the study was, what aspects of sourcing networks and of co-creation networks support or hinder networked innovation from the viewpoint of a SI and innovation management? After iteratively addressing the lessons learned from literature and empirical case findings, sets of supporting and hindering aspects were presented as implications of the study.

Sign in / Sign up

Export Citation Format

Share Document