User Engagement Analytics Based on Web Contents

2016 ◽  
pp. 73-87
Author(s):  
Phoom Chokrasamesiri ◽  
Twittie Senivongse
Keyword(s):  
User Engagement ◽  
Web Contents

The Power-geometry of Food Business Research

2015 ◽  
Vol 15 (3) ◽  
pp. 47-52
Author(s):  
Peter Jackson
Keyword(s):  
Conflicts Of Interest ◽  
Academic Research ◽  
User Engagement ◽  
Publicly Funded ◽  
Business Research ◽  
Academic Researchers ◽  
Variable Power ◽  
Access To Data ◽  
Funding Environment ◽  
Power Geometry

In a funding environment where commercial collaboration and “user engagement” are increasingly encouraged, this paper explores the ethical, political, and methodological challenges of various forms of partnership between academic researchers and food businesses. Drawing on two recently completed projects, the paper assesses the variable “power-geometry” of such partnerships, including the process of negotiating access, securing informed consent, and conducting and disseminating the research. The paper distinguishes between publicly funded academic research, where independence is more easily maintained, and market research and consultancy, where conflicts of interest are more likely to arise. Commercial collaboration is academically valuable in providing access to data and insights that are not publicly available, but can be treacherous if researchers are unaware of the uneven power-geometry of such partnerships.

Implementation Strategy for a Digital Health Tool Influences User Engagement

Diabetes ◽  
2018 ◽  
Vol 67 (Supplement 1) ◽  
pp. 1320-P
Author(s):  
MANSUR SHOMALI ◽  
MALINDA PEEPLES
Keyword(s):  
Implementation Strategy ◽  
Digital Health ◽  
User Engagement

COMPLEMENTARY PRODUCT CATEGORIZATION AND ITS INFLUENCE ON THE MAKE, BUY, AND ALLY DECISION: AN EXPLORATORY STUDY

2020 ◽  
pp. 2150006
Author(s):  
YAMUNA BABURAJ ◽  
DANIEL TZABBAR ◽  
VADAKE NARAYANAN
Keyword(s):  
Exploratory Study ◽  
User Engagement ◽  
Technology Strategy ◽  
Knowledge Capital ◽  
Complementary Products ◽  
Personal Computing ◽  
Complementary Product ◽  
Computing Industry ◽  
Different Dimensions

The role of complementary products is becoming increasingly important in facilitating innovation and has become a pivotal aspect of an organisation’s technology strategy. To address the lack of a useful framework that captures the different dimensions of product complementarity, this paper proposes a categorization for complementary products centered on user engagement. Based on a sample of 305 make, buy, and ally decisions for 32 primary product firms in the Personal Computing industry, this paper explores the influence of the proposed categorization on its strategy decision for developing complementary products. Results suggest a nuanced categorization of product complementarity adds value to explaining the decision, with the firm’s knowledge capital having a non-trivial influence on it. This paper endeavors to contribute to the literature on platform innovation by examining significance of inter-product relationships on strategy.

Blocked by YouTube? Unseen digital intermediaries for social imaginaries in the Asia Pacific

2021 ◽  
pp. 1329878X2110179
Author(s):  
Jonathon Hutchinson
Keyword(s):  
Online Community ◽  
Community Building ◽  
Asia Pacific ◽  
User Engagement ◽  
Asia Pacific Region ◽  
Social Imaginaries ◽  
Content Sharing ◽  
Enterprise Education ◽  
Commercial Enterprise ◽  
Asian Pacific

YouTube is one of the most utilised online content sharing sites, enabling commercial enterprise, education opportunities, and facilities for vernacular creativity. Its user engagement demonstrates online community development; alongside its use as a distribution platform to monetise one’s branded self. However, as a subset of Alphabet Incorporated, its access is often restricted by governments of Asian Pacific countries. This research describes how countries that have banned YouTube still have exceptionally strong online communities, bringing into question the sorts of augmentations used by its participants. This article focuses on digital intermediation strategies, specifically the DIY approach of community building through the use of unseen infrastructures. This comparative study of YouTube channels in several Asia Pacific countries highlights the techniques that bypass limiting infrastructures to boost online community activity. The results demonstrate digital intermediation provides unique opportunities for key agents to contribute to strengthening social imaginaries within the Asia Pacific region.

Usability Evaluation of a Cognitive-Behavioral App-Based Intervention for Binge Eating and Related Psychopathology: A Qualitative Study

2021 ◽  
pp. 014544552110217
Author(s):  
Jake Linardon ◽  
Teagan King ◽  
Adrian Shatte ◽  
Matthew Fuller-Tyszkiewicz
Keyword(s):  
Binge Eating ◽  
Structured Interview ◽  
Usability Evaluation ◽  
Self Report ◽  
User Engagement ◽  
Visual Aesthetics ◽  
Eating Disorder Symptoms ◽  
Quantitative Results ◽  
Intervention Modality ◽  
Subthreshold Level

Despite their promise as a scalable intervention modality for binge eating and related problems, reviews show that engagement of app-based interventions is variable. Issues with usability may account for this. App developers should undertake usability testing so that any problems can be identified and fixed prior to dissemination. We conducted a qualitative usability evaluation of a newly-developed app for binge eating in 14 individuals with a diagnostic- or subthreshold-level binge eating symptoms. Participants completed a semi-structured interview and self-report measures. Qualitative data were organized into six themes: usability, visual design, user engagement, content, therapeutic persuasiveness, and therapeutic alliance. Qualitative and quantitative results indicated that the app demonstrated good usability. Key advantages reported were its flexible content-delivery formats, level of interactivity, easy-to-understand information, and ability to track progress. Concerns with visual aesthetics and lack of professional feedback were raised. Findings will inform the optimal design of app-based interventions for eating disorder symptoms.

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