scholarly journals Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions

Author(s):  
Gopalkrishnan Iyer ◽  
Dhruv Grewal ◽  
Sandra Rothenberger
2019 ◽  
Vol 25 (4) ◽  
pp. 480-498 ◽  
Author(s):  
Birgit Muskat ◽  
Tanja Hörtnagl ◽  
Girish Prayag ◽  
Sarah Wagner

This study examines tourists’ dining experiences and tests competing models of predictors of satisfaction and behavioral intentions. Specifically, we examine the influence of service quality, quality of environment, food quality, price fairness, authenticity, and tourist satisfaction on behavioral intentions. Within the context of mountain hut casual ethnic restaurants and a survey of 304 respondent tourists, we apply partial least squares-structural equation modeling (PLS-SEM) to test both the baseline and the competing, hierarchical latent model. First, results for the baseline model show that satisfaction fully mediates the relationship between the various quality attributes and behavioral intentions. Second, results from the competing model confirm that food quality, service quality, and quality of environment form a second-order construct of perceived quality. Third, results reveal that service quality, quality of the environment, and food quality are best represented as a second-order construct in modeling predictors to evaluate the tourism dining experiences relative to tourist satisfaction and behavioral intentions. Fourth, we show that authenticity is a stronger predictor of satisfaction than price fairness and service quality.


2015 ◽  
Vol 21 (3) ◽  
pp. 262-276 ◽  
Author(s):  
Rania El Haddad ◽  
Rob Hallak ◽  
Guy Assaker

2014 ◽  
Vol 116 (2) ◽  
pp. 212-227 ◽  
Author(s):  
Edward Shih-Tse Wang ◽  
Bi-Kun Tsai

Purpose – Understanding how retail performance can reduce risk perceptions and influence behavioral intentions remains a key issue for researchers. Consumer evaluations of a retailer's performance may form their risk perceptions and positive behavioral intentions toward the retailer. This study aims to extend previous research by proposing an integrative model that examines how three retail performance dimensions (product quality, service quality, and price fairness) influence consumer trust, risk perceptions, and repatronage intentions in the context of organic food retailing. Design/methodology/approach – Empirical data were collected from face-to-face interviews guided by a structural questionnaire. Consumers of organic food retailers located in Taiwan were asked to participate in the research and 416 usable questionnaires were collected. Structural equation modeling (SEM) through LISREL 8.70 was used to analyze the data. Findings – Results show that both product quality and price fairness have direct effects on consumer trust, risk perceptions, and indirect effects (through trust in retailer and transaction risk perceptions) on the intent to revisit an organic food retailer. Service quality only affects consumer trust directly, but not perceived transaction risk. In addition, service quality does not have a significant indirect effect on revisit intention. Originality/value – This study is the first to research essential issues for understanding the role of retail performance dimensions on transaction risk perceptions in organic food marketing practices in Taiwan.


2018 ◽  
Vol 3 (2) ◽  
pp. 41-51 ◽  
Author(s):  
Laiba Ali ◽  
◽  
Wong Yee ◽  
Ng Imm ◽  
Muhammad Akhtar ◽  
...  

2012 ◽  
Vol 5 (1) ◽  
pp. 13
Author(s):  
Steven Dharma ◽  
Asep Hermawan

<span><em>The purpose of this paper is to explore the antecedents and consequents of price satisfaction. </em><span><em>It argues that price satisfaction is composed of several dimensions (price transparency, pricequality ratio, relative price, price confidence, price reliability, and price fairness) and that </em><span><em>companies should consider these dimensions when monitoring customer price satisfaction.</em><br /><span><em>Based on a theoretical discussion of the price dimensions, a questionnaire is developed that </em><span><em>measures customer satisfaction with individual price dimensions. Using structural equation </em><span><em>model analysis, the impact of price satisfaction dimensions on overall price satisfaction is </em><span><em>measured, using a sample of 100 respondent that also customers from several car workshops.</em><br /><span><em>The research was analyzed with Structural Equation Model to analyze the path effect between </em><span><em>the variable to answer the hypothesis testing. Before doing the structural equation model, the</em><br /><span><em>data was tested with instrument testing, consist of validity and reliability test. Goodness fit </em><span><em>measure was also used to make sure that the structural equation model in good fit condition.</em><br /><span><em>The result showed that price satisfaction, price confidence, price quality ratio, price fairness, </em><span><em>and price transparency have significant effect toward price satisfaction. The relative price </em><span><em>variable didn’t have significant effect toward price satisfaction. For the price satisfaction </em><span><em>toward word of mouth, also didn’t give significant result. Based on the measurement of price </em><span><em>satisfaction, managers are able to identify the drivers of price satisfaction, their satisfaction </em><span><em>and relative importance in different market segments and, consequently they are able to take </em><span><em>the right measures to increase customer satisfaction and word of mouth.</em><br /><strong><em>Keywords : </em><em>Price satisfaction, word of mouth, car workshop.</em></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span>


Methodology ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Knut Petzold ◽  
Tobias Wolbring

Abstract. Factorial survey experiments are increasingly used in the social sciences to investigate behavioral intentions. The measurement of self-reported behavioral intentions with factorial survey experiments frequently assumes that the determinants of intended behavior affect actual behavior in a similar way. We critically investigate this fundamental assumption using the misdirected email technique. Student participants of a survey were randomly assigned to a field experiment or a survey experiment. The email informs the recipient about the reception of a scholarship with varying stakes (full-time vs. book) and recipient’s names (German vs. Arabic). In the survey experiment, respondents saw an image of the same email. This validation design ensured a high level of correspondence between units, settings, and treatments across both studies. Results reveal that while the frequencies of self-reported intentions and actual behavior deviate, treatments show similar relative effects. Hence, although further research on this topic is needed, this study suggests that determinants of behavior might be inferred from behavioral intentions measured with survey experiments.


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