Analysis of Communicational Design and Information on University Websites

2017 ◽  
pp. 64-72 ◽  
Author(s):  
Lívia Inglesis Barcellos ◽  
Ekaterina Emmanuil Inglesis Barcellos ◽  
Galdenoro Botura
Keyword(s):  
University Websites

Interdiscursivity and Promotional Discourse: A Corpus-Assisted Genre Analysis of About Us Texts on Chinese University Websites

2020 ◽  
Vol 43 (4) ◽  
pp. 397-416
Author(s):  
Tao Xiong ◽  
Qiuna Li
Keyword(s):  
Higher Education ◽  
Academic Research ◽  
Public Institutions ◽  
International Exchange ◽  
Rhetorical Strategies ◽  
University Websites ◽  
Amount Of Information ◽  
Chinese University ◽  
The University ◽  
Promotional Discourse

Abstract The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts. While most research in this line has focused on marketized discourses such as advertisements, little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites. The goal of the present study is twofold: first, to describe the generic features of the university About us texts in China; and second, to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader socio-political context. Findings have indicated five main moves: giving an overview, stressing historical status, displaying strengths, pledging political and ideological allegiance, and communicating goals and visions. Move 3, displaying strengths, has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities, faculty team, talent cultivation, disciplinary fields construction, academic research, and international exchange. The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.

scholarly journals Factors Affecting Students’ Choice for MBA Program in Kuwait Universities

2016 ◽  
Vol 11 (3) ◽  
pp. 119 ◽  
Author(s):  
Abdullah AL-Mutairi ◽  
Muna Saeid
Keyword(s):  
Sources Of Information ◽  
Mba Programs ◽  
Factors Affecting ◽  
Knowledge And Skills ◽  
University Websites ◽  
Mba Program ◽  
Campus Visit ◽  
Admission Requirements ◽  
Structured Questionnaire ◽  
Made In

The attempt is made in this study to identify students’ motives and reasons behind enrolling in a MBA program offered by universities operating in Kuwait. It also explores criterion used to select the program. To achieve these objectives, data were collected through a well-designed and structured questionnaire and pre-testing was carried out to examine the efficiency of the instrument. The study showed that the main reasons behind selecting the MBA program by students are to satisfy their personal concerns and improve their knowledge and skills. Moreover, the students used program alumni and campus visit as main sources of information followed by friends’ suggestions and university websites. When evaluating the MBA programs, the students cited overseas accreditation as the most used criteria followed by faculty reputation, institution reputation and admission requirements.

scholarly journals Proposals for follow-up of graduates in the institutional development plans of federal universities

2021 ◽  
Vol 14 (33) ◽  
pp. e16235
Author(s):  
Kellcia Rezende Souza ◽  
Lausemar Freitas Sobrinho Freire
Keyword(s):  
Social Transformation ◽  
Institutional Development ◽  
Qualitative Approach ◽  
Public Institutions ◽  
University Websites ◽  
Institutional Evaluation ◽  
Efficiency And Effectiveness ◽  
Development Plans ◽  
The University

Universities fulfill the mission of carrying out teaching, research and extension based on a recognition of education as an instrument of social transformation. In this sense, public institutions are being increasingly charged for the efficiency and effectiveness of their actions. From this context, evaluation mechanisms emerge to measure effectiveness and assign concepts to Higher Education Institutions (HEIs). From the recognition of the instruments that recommend the institutional evaluation in Brazil, the mention of the planning actions, the Institutional Development Plan (PDI) becomes strategic, and in this it is observed as an indicator to be inserted, the accompaniment of graduates of undergraduate and postgraduate courses. The objective of the research is to identify the actions and goals foreseen in the IDPs of Brazilian federal universities in the Southeast region to follow up their graduates. The development of this work was through the qualitative approach with documentary research, by searching the university websites for the available institutional information. The results point to two distinct contexts, in which most of the researched institutions inserted in their macro-document the theme, one group aims to implement the policy and another group intends to advance to other follow-up stages, since it is a policy already institutionalized.

scholarly journals IMAGERY AND GENDER IN CANADIAN ENGINEERING RECRUITMENT DOCUMENTS

2017 ◽  
Author(s):  
Agnes D’Entremont ◽  
Kerry Greer ◽  
Katherine Lyon ◽  
Diana Demmers ◽  
Kaitlyn Wamsteeker
Keyword(s):  
Women Students ◽  
Learning Experiences ◽  
Gender Imbalance ◽  
Engineering Programs ◽  
University Websites ◽  
Gender Parity ◽  
And Gender

Gender imbalance is a persistent issueacross Canadian engineering programs. Efforts havebeen made to increase the enrolment of undergraduatewomen in engineering, but reaching gender parity inengineering has been an elusive goal. This researchexamines program recruitment images and videos from18 Canadian engineering university websites. Usingcontent analysis and thematic coding of videotranscriptions, we coded 440 unique images and 37recruitment videos. We find that women students areoverrepresented in images and in videos, at rates higherthan we expect given their proportion within programs.We compare the presentation of women and men acrossseveral dimensions and identify key differences inwomen’s representation in relevant settings, attire, andin the kinds of learning experiences they emphasize invideos. We conclude with suggestions for ways programscan present a more neutral portrayal of women inrecruitment materials.

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