Accounting in Marketing Perspective Training Batch III, Sekolah Bisnis dan Manajemen – Institut Teknologi Bandung (SBM-ITB)

Managerial accounting is an activity or process that produces information that is useful for management for making economic decisions in carrying out management functions. Sekolah Binis dan Manajemen – Institut Teknologi Bandung (SBM-ITB) collaborated with the MarkPlus Institute to carry out the OMNI MBA Program 2020 Batch III on February 5, 2021. Out of the twelve subject topics contained in the program, one of them is entitled Accounting in Marketing Perspective that scheduled on Friday, 5 February 2021 with the author as the facilitator. The subjects include the Break-Even Point (BEP) theory, the Cost Classifications theory with the concept of Different Cost for Different Purposes, as well as related case studies. This training is expected to increase the competence and productivity of company managers in maximizing their role. This training went smoothly because of the strong enthusiasm of the participants. In addition, the inhibiting factor is the limited training time.

The role of predictive analytics to explain the employability of management graduates

PurposeIn India, one of the prime focuses of a post-graduate management program is to prepare students and make them job-ready. Masters in Business Management (MBA) program helps students to imbibe theoretical and practical skills which are required by the industry, which can make them hit the ground running from the day they start their career. Many students (almost 40–50%) get pre-placement offers based on their performance in summer internship. The selection for summer interns by the corporate happens within a few months of the student joining the MBA program. Signaling theory in education indicates that the level of productivity of an individual is independent of education, but the educational qualification acts as a testimony for higher ability. However, this theory does not explain the reason for the mismatch between “education and work” or “education and the disparity in salary” between individuals who earn differently but have the same qualification. The paper aims to explore three attributes namely – “employability”– the chance of being employable; “pre-placement offers” – the chance of securing a job offer based on the performance in internship and “salary” – the chance of bagging a good job offer with a high salary.Design/methodology/approachThe authors have used longitudinal data consisting of 1,202 students who graduated from reputable business schools (B-Schools) in India. In the study, the authors have used predictive analytics on six years data set that have been gathered. The authors have considered 24 attributes including educational background at the graduate level (BE, B Tech, B Com, BSc, BBA and others), score secured in class ten (high, medium and low), score secured in class twelve (high, medium and low), score secured in graduation (high, medium and low), competency in soft skills (high, medium and low), participation in co-curricular activities (high, medium and low) and social engagement status (high, medium and low).FindingsThe findings of the study contradict the signaling theory in education. The findings suggest that the educational qualification alone cannot be the predictor of the employability and the salary offered to the student. The authors note that the better performance at a lower level of qualification (class 12) is the strong predictor in comparison to the student performance at their graduation and post-graduation level. The authors further observed at the post-graduate management education level that soft skills and participation in co-curricular activities are the major deciding factors to predict employability and pre-placement job opportunity and marks secured in class 12 is one more factor that gets added to this list to predict salary. The paper can immensely help management graduates to focus on key aspects that can help to hone appropriate skills and also can help management institutions to select the right students for management programs.Research limitations/implicationsThe analysis and the predictive model may apply to Indian B-Schools wherein the quality of students are almost the same or better. Predictive analytics has been used to explain the employability of management graduates alone and not any other.Practical implicationsThe authors' study might be useful for those students who often fail to understand “what” skills are the most important predictors of their performance in the pre-placement and final-placement interviews. Moreover, the study may serve as a useful guide to those organizations that often face dilemmas to understand “how” to select an ideal candidate for the particular job profile from a campus.Originality/valueThe authors believe that the current study is one of the few studies that have attempted to examine the employability of management graduates using predictive analytics. The study further contradicts that the signaling theory in education does not help better explain the employability of the students in extremely high-paced business environments.

Development and Testing of a Roleplaying Gamification Module to Enhance Deeper Learning of Case Studies in an Accelerated Online Management Theory Course

Research has established that “cognitive rehearsal,” (CR) or the visualization of application of a behavioral response to a situation, can increase self-efficacy through vicarious experience, but is challenging to induce online. Online higher education curricula can include collaborative game-based learning (GBL) in the form or roleplaying, which can facilitate CR. The purpose of this study was to develop an online GBL module to facilitate CR in online business graduate students learning management theory case studies, and to evaluate its ability to induce CR. A convenience sample of students voluntarily participated in a proof-of-conduct study using a mixed-methods design to gauge whether use of the module facilitated CR, a descriptive and thematic analysis was conducted. Data were collected from 106 students within two course sections in an online Master of Business Administration (MBA) program. The module was used as an optional supplement to a management case study assignment and approximately 50% of students used it. Scores on the assignment were compared between students who used the module and students who did not, and those who did scored statistically significantly higher (p = 0.0003). Students reported in a survey that the module induced CR about applying management theory. Students also expressed satisfaction with the module and provided feedback for its improvement in the areas of format and content. Our findings suggest that collaborative roleplaying GBL and other methods to induce CR in online higher education should be explored and formally studied.

Does MBA education benefit women more than men? A longitudinal study

Purpose The purpose of this study is to see if women value power less than men do and if MBA education reduces this gender difference in power value. Design/methodology/approach The impact of a two-year residential full-time MBA program on students’ values was studied using a longitudinal design and data collected over two years from a business school in India. Values were measured when students entered the program and again when they graduated. The sample consisted of 230 students (90 women and 140 men). Findings While entering the MBA program, female students considered power less important than male students did. Results of matched sample t-tests show that power, hedonism, stimulation and tradition become more important and benevolence, universalism, conformity and security become less important over two years of MBA education. The increase in the importance of power value is significantly higher for women than for men. Originality/value To the best of the author’s knowledge, this is the first study to show that women’s value ratings for power value increase much more than that of men over two years of management education.

Analysis of The Readiness of Tan Tao University to Offer an MBA Program

This study provides a strategic analysis of the Tan Tao University MBA Program. The main objective of this study is to analyze the readiness of the Tan Tao University to offer an MBA Program and the effectiveness of the curriculum of the proposed MBA Program focusing on four areas such as human resources, facilities and equipment, research aspect and opportunities for development and formulate recommendations based on the findings that would boost the SBE MBA Program. Data is collected through a questionnaire using convenience sampling in order to give a comprehensive view of student's and faculty members’ perceptions. Data collected have been presented in tabular forms using weighted mean and percentage to facilitate understanding of the study. Managers of today’s organization must comprehend the essentials of individual and group behavior if they are to motivate and communicate with others in the organization. They must understand administrative processes if they are to plan and organize their operations. They must familiarize themselves with mathematical and statistical procedures if they are to efficiently control what goes on in an organization. Every company has its leaders and managers. They are the people who get things done, make things happen, and make the decisions that will make the difference between success and failure. It is this special breed of accomplished professionals for whom the Graduate School of Business of Tan Tao University is designed.

The effects of self-other rating agreement on ethical behavior: an experimental investigation

PurposeThe purpose of this paper is to examine the impact of self-other rating agreement (SOA) on ethical decisions and behavior.Design/methodology/approachA sample of 169 students (60 women and 109 men) enrolled in a part-time, regional MBA program was divided into three SOA categories: (1) Self-aware, individuals whose self-ratings matched observer ratings, (2) Underraters, those whose self-ratings were lower than observer ratings and (3) Overraters, individuals whose self-ratings were higher than other ratings. Ethical behavior was evaluated with the completion of a managerial in-basket assessment.FindingsThe results revealed that ethical behavior varied by SOA, with underraters exhibiting the highest levels of ethical behavior, followed by self-aware (i.e. accurate) and then overraters. One of the intriguing results is that underraters displayed more ethical behaviors than accurate raters, raising questions about the use of accurate self-assessments as an indicator of personal and professional effectiveness.Originality/valueThe results indicate that organizations should consider SOA in their human resource processes because it has important implications for employee training, selection and promotion. While prior research has examined the effect of SOA on performance, commitment and leadership perceptions, the authors contribute to the literature by examining whether SOA influences actual ethical decisions and actions.

Abstract P114: A Nurse-Led Multi-Component Behavioral Activation Program to Improve Treatment Decision-Making and Health Outcomes in Patients With Atrial Fibrillation

Introduction: Atrial fibrillation (AF) is a complex condition that requires a multifaceted management approach to reduce disease- and treatment-related complications. However, under-prescription of oral anticoagulant (OAC), non-adherence, suboptimal anticoagulation and risk factor control leave patients to increased risks of adverse outcomes. Methods: This mixed-methods study comprised a randomized controlled trial and an exploratory qualitative study. Community-dwelling patients with AF but no OAC treatment (N = 89) were randomized to receive either the Nurse-led Multi-component Behavioral Activation (N-MBA) program or standard care. The N-MBA program equipped patients as an active agent to manage their AF. Firstly, the nurse enabled patients to be aware of their stroke risk by using a decision-aid, then empowered them to discuss OAC use with physicians actively and be responsible for the medication and lifestyle-related self-care for stroke prevention. A purposive subsample (n=10) from the N-MBA program were interviewed for their engagement experience. Results: As compared with those received the standard care, the N-MBA group showed significantly greater intention to use OAC, and their OAC treatment option was more compatible with physician’s decision at immediate post-test ( p = .002). They also reported greater improvements on health-related quality of life (HRQoL) (immediate post-test: p = .023; 6-month post-test: p = .047) and AF knowledge (immediate post-test: p = .004) after attending the program. The N-MBA program was highly receptive with excellent attendance (92%) and mean satisfaction score (4.94/5.00 ± 0.88). The participants expressed that the decision-aid enabled them to make the OAC treatment decision through better understanding of their stroke risk, pros and cons of different treatments. Through attending the interactive health counseling, they found themselves as more assertive to discuss the treatment options with their physicians. Together with the prompt access of a nurse for advice, they perceived themselves as capable to perform AF-related self-care. Conclusions: The preliminary analysis showed that the N-MBA program is feasible and effective to optimize treatment decision making and HRQoL in AF patients.