What “Uses and Gratifications” Theory Can Tell Us About Using Professional Networking Sites (E.G. LinkedIn, Viadeo, Xing, SkilledAfricans, Plaxo…)

2017 ◽  
pp. 15-28 ◽  
Author(s):  
Karim Grissa
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Professional Networking

scholarly journals Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

2018 ◽  
Vol 10 (9) ◽  
pp. 3162 ◽  
Author(s):  
Ives Gogan ◽  
Ziqiong Zhang ◽  
Elizabeth Matemba
Keyword(s):  
User Satisfaction ◽  
Uses And Gratifications ◽  
Theoretical Background ◽  
Emotional States ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Emotional Commitment ◽  
Use Of Social Media ◽  
Individual Use

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed.

scholarly journals How and why people are impolite in danmu?

2020 ◽  
Author(s):  
Jiayi Wang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Focus Group ◽  
Uses And Gratifications ◽  
Focus Group Interview ◽  
Interview Data ◽  
Group Interview ◽  
Uses And Gratifications Theory ◽  
Video Sharing

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.

Uses and Gratifications Theory

2017 ◽  
pp. 337-348
Author(s):  
Jeffrey T. Child ◽  
Paul Haridakis
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratifications Theory

A Household Internet Adoption Model Based on Integration of Technology Acceptance Model, Theory of Planned Behavior, and Uses and Gratifications Theory

2012 ◽  
Vol 4 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Shima Mohebbi ◽  
Vahid Khatibi ◽  
Abbas Keramati
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Uses And Gratifications ◽  
Equation Modeling ◽  
Uses And Gratifications Theory ◽  
Internet Adoption ◽  
Adoption Model ◽  
Acceptance Model

Existing theories in the technology acceptance and Internet adoption fields have examined the adoption among users, which can be classified into two categories: technological and behavioral perspectives. In this paper, the authors propose an integrated household Internet adoption model combining both perspectives to provide a holistic view on the subject. For this purpose, the three primal models of technology acceptance and usage behavior, the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), are selected to construct the integrated model. In this way, based on the dimensions of the studied theories, specific constructs are defined to integrate these dimensions according to their similarities and appropriateness. The relationship between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of household Internet adoption among Iranian households. Also, structural equation modeling (SEM) is used to illustrate the relationships’ coefficients between proposed model constructs, and derived implications for the Internet adoption among Iranian households are discussed based on the research findings.

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